Right Audience. Right Time.

Campaigns451

Get more out of your student search and email marketing campaigns with hyper-targeted messages and automation.

Create Stunning Messages

Email Builder

With easy-to-use templates, you’ll be launching your next campaign in no time. Campaigns451 balances customization (select themes, images, colors) with consistency (user-experience-optimized layouts). The result: visually stunning, mobile-friendly emails every time.

Schedule a demo

Optimize

A/B & Multivariate Testing

Ensure your message is as impactful as possible. Quickly set up test parameters and Campaigns451 will automatically send the best performing version of your email. Test subject lines, message content, and sender.

Where Students Are

SMS/Text Messages

Students communicate 50% by text compared to 12% by email, making SMS an essential part of higher-ed communication plans. Send SMS and MMS messages as easily as you do emails. Consider brand new messages or shortened versions of emails.

Target Audiences

Segmentation

Use segmentation tools to narrow contact lists into audience groups you can send highly-tailored messages to. Groups can be based on things like demographics as well as engagement with your school. For example, out-of-state juniors interested in arts majors who have visited your site in the last two months.

Set It and (Auto) Send It

Workflows

When sent at just the right time, your message can have maximum traction. Set communications to send automatically based on user actions (e.g. clicked a link in an email), time, and more.