Head of the Class

The Element451 Platform

Easy to use, customizable, and analytics-rich. That’s what makes Element451 the most intelligent admissions marketing and technology platform available.

One and Done

What Element451 Can Do

Element451 delivers what your team needs to successfully recruit and enroll a class. The secure, cloud-based platform consists of modules that cover everything from student search to admitted yield. And the core functionality tying it all together makes your admissions and enrollment operation run more efficiently.

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Choose Your Modules


Mobile-friendly applications for school admission and more

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Automated email and SMS communications

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Answer questions in real time: online, by text, over email

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Improve every stage: auto-reviewing, reading, notifying applicants

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Promote and manage visit programing, webinars, and more

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Branded landing pages featuring pre-filled forms

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A centralized view of prospect data and interactions

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Keep admitted students engaged with personalized microsites

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Core Functionality

Automation Workflows

Sending emails and text messages automatically is just the beginning of how Element451 can help your team get more out of every day. With workflows you can combine triggers and actions to automate ordinarily time-consuming tasks. Think auto-tagging contacts with labels to stay organized and set yourself up for more targeted communications. Or running a campaign that auto-submits completed applications.

Core Functionality

Unified Data

Having all of your admissions activities in one place means having all of your data securely in one place. For example, know how a prospect came into the funnel, what communications they’ve received, when they attended an open house, which documents they still need for their application, and what questions they’ve asked an admissions counselor. Need to talk with other systems? Zapier-powered integrations make it simple to sync data with the Common App, PeopleSoft, CashNet, Emma, and over 400 other programs.

Core Functionality


Imagine getting a last minute assignment to send an email publicizing an out-of-state admissions event with the dean of the engineering school. You’d want it to go to prospects interested in engineering who live within 20 miles of the event, and meet other criteria. With Element451’s segmentation tools, getting a list of matching prospects is a matter of a few clicks. Use the same tools to personalize landing pages or admitted student microsites with audience-specific content.