Student Expectations Have Changed
80% of students want an educational experience that matches their digital lifestyle. (KPMG)
Students demand quick, tailored responses. Information at their fingertips - 24/7. Yet staffing limitations hinder timely interactions, and a lack of visibility into student communication history makes true personalization impossible. The result is an over-worked and stressed out staff. And institutions that are struggling to keep up.
80% of students want an educational experience that matches their digital lifestyle. (KPMG)
More than half (57%) of the higher ed workforce is at least somewhat likely to look for other employment opportunities in the next 12 months. (CUPA HR)
75% of students want their schools to use their personal info to customize experiences and recommendations, just like businesses do. (EdTechMagazine)
88% want the institutional experience (including admissions, registration, and payments) to be digitally accessible, and really easy to use. (KPMG)
Filling out lengthy forms that take days or weeks to hear back. Playing phone tag back and forth. Dealing with an application process that goes on for weeks (and even months). Students get frustrated when they have to wait. As a result, they might give up on enrolling or end up dropping out of school.
✓ Prospects wait days or weeks for a response to a request for information form
✓ Communication is batch-and-blast and unpersonalized
✓ Students aren't sure who to go to with questions and never get a straight answer
Streamlined, quick-response forms. Personalized and direct communication in the digital channel students prefer. A concise application process that takes only days (or even less). When students receive timely, personalized, and cohesive communication, they stay engaged, enrolled, and thrive in school.
✓ Every form submission triggers a personalized, relevant, and timely message
✓ Every email or text sent is unique to that learner's stage, needs, and interests
✓ Student questions are anticipated, and they always get the right answer
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