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Two college students holding books and smiling. The words "Marketing for Public vs Private Schools" with the Element451 logo

Best practicesMarketing
Marketing for Public vs. Private Schools

Learn the biggest differences between public and private schools, and discover how to develop the most...

A young female student holding a phone and smiling. The words "Higher Education Marketing-Do's and Don'ts for Campaign Success" next to the logo for Element451

Best practicesMarketing
Higher Education Marketing – Do’s and Don'ts for Campaign Success

Replace outdated marketing tactics with digital do’s and don’ts. Learn how to apply modern best practi...

Workshop: Engaging and Inspiring the Next Generation of Students

What Steve Jobs, Don Draper, and Brené Brown Can Teach Us About How to Attract, Engage, and Inspire th...

Student turning around and smiling at the camera. The words "9 Higher Ed Trends to Watch" and the Element451 logo

Best practicesMarketing
9 Higher Education Marketing Trends to Watch in 2022

The time to connect with new students and convert prospective applicants is now. Discover the top 9 ma...

A group of students looking at a computer screen and smiling. The title "Student Recruitment and Digital Marketing-What You Need to Know" by the Element451 logo.

Best practicesMarketing
Student Recruitment and Digital Marketing–What You Need to Know

Student recruitment success depends on reliable digital marketing strategies. Learn the steps you can ...

An annual conference for higher ed enrollment and engagement professionals. July 26 + 27, 2022. Virtual and in-person in Raleigh, North Carolina. Registration is free and open to all.

Events
Engage Summit: The First Student-Centered Higher Ed Conference

What to expect at Element451's Engage Summit 2022.

A young female smiling with the words "4 Ways Good Data Leads to Good Engagement" and the Element451 logo

Best practices
4 Ways Good Data Leads to Good Engagement

The absolute starting point for better engagement is getting our data in order at the source and keepi...

Male student smiles working on a tablet. The Element logo and the title "3 Ways to Handle Attribution and Sneaky Stealth Apps".

Best practices
3 Ways to Handle Attribution and Sneaky Stealth Apps

How to know what's working and where to allocate more time (and more budget).

Element451 Finalists in 2022 EdTech Awards. AI Solution for Bolt AI and Company setting a trend

News + updates
Element451 Named EdTech Awards Finalist

Element451 has been named a finalist in the AI Solution Category for Bolt AI and an EdTech Company Set...

A Black male student wearing a yellow sweater smiling. The words "Take a student-center approach" and "welcome to the new world of student-centered experiences" is next to him.

Best practices
How Student-Centered Recruitment Can Fix Higher Ed

It’s time to say goodbye to the old-school approach to recruitment and engagement.

A student looking at his phone and smiling. Text bubble graphics surround him. The words "Build Student Engagement with Element451's Conversations" and the Element451 logo.

News + updatesBest practices
Build Student Engagement with Element451’s Conversations

Enhancements to our Conversations module make it easier to communicate and connect with students.

Intelligent Admissions Marketing

Marketing
Intelligent Admissions Marketing to Boost Student Enrollment

Make Technology, Creativity and Strategy Work Together to Achieve Your Enrollment Goals

Image of a young female holding a phone with the words "4 ways to prioritize outreach and increase engagement" next to the Element451 logo.

Best practices
4 Ways to Prioritize Outreach and Increase Engagement

How to find our best targets and where to point our (too limited) resources.

Female student sitting at a laptop with the words "The Technology Community Colleges Need to Bost Enrollment" near her. Element451 logo and "Learn More"

Best practices
The Technology Community Colleges Need to Boost Enrollment

Enrollment in community colleges has lagged, bringing new tech-focused efforts into focus. 

Female student sits at a laptop.

Ghosting 101: 4 Ways to Re-Engage Prospective Students

A survival guide for driving student-engagement and reducing ghosting.

The words "In Your Element with Ardis + Erin" and a play button with audio frequency lines and the Element451 logo

Best practices
Fostering Diversity, Equity and Inclusion Amidst Polarization and a Pandemic

Keeping students engaged during a pandemic and amidst polarization when attention is at a premium.

Two Black students looking at a computer together. The words "The Importance of HBCUs In the USA"

The Importance of HBCUs in the USA

With more than 100 campuses across the United States, the role of HBCUs continues to grow.

Two students looking at a computer screen and the words "8 Tactics to Drive Enrollment", and the Element451 logo around them.

Best practicesMarketing
8 Essential Admissions Marketing Tactics to Drive Student Enrollment

If you want to combat declining admissions numbers at your university, you need proven strategies. Che...

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Personalization in the Age of Information Overload — Lenell Hahn on Breaking Down Student Barriers

What means of communication are working to connect with prospective students?

A group of people working around a table with laptops and books. The text "Predictions for 2022: The Right Tech for Student Engagement" and the logo "Element451"

News + updates
Element451 Featured in eCampusNews 2022 Predictions

Element451 Founder and CEO, Ardis Kadiu's predictions for higher ed’s path in 2022

Students doing various activities: walking and talking, looking at phone, reading emails or messages

ContentAutomation
Student Engagement Soars When Email Becomes Personalized

More personalization doesn’t have to mean more content.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Andrew Flagel’s Level Playing Field — Stackable Credits, Outside Partnerships, and A True Digital Transformation

What are the next largest issues schools will be confronting?

An image of Dean Hanson, blonde white male, and the words "Welcome Dean Hanson Chief Revenue Officer" and the Element451 logo.

News + updates
Dean Hanson Named Element451 Chief Revenue Officer 

Dean Hanson has been named chief revenue officer of Element451.

The Element451 logo and the words "Happy Birthday Element451" next to an image of a big 4 and a graphic of an astronaut.

News + updates
Element451 Turns 4!

A timeline of our history as we celebrate our 4th birthday!

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
What You Don’t “Get” About Student Engagement — Colum Cronin’s Advice for Student Success Professionals

The future of student engagement isn't pizza parties and free t-shirts.

Young white female with brown hair sitting at a laptop computer with a notebook in hand. The words "2022 Guide to Community College Enrollment Trends" and the Element451 logo.

Best practices
Community College Enrollment Trends to Watch – 2022 Guide

Learn about the top enrollment trends and actions to take to boost admissions numbers.

A white male student and a Black male student leaning up against windows wearing backpacks and holding notebooks and laptops. The words "7 Ways to Increase Enrollment" and the Element451 surround them.

Best practices
7 Creative Ways to Increase College Enrollment

Discover seven new ways to increase college enrollment this year.

Image of Element451 Chief Technology Officer Petar Djordjevic with the text "Petar Djordjevic Named Element451 Chief Technology Officer" and the Element451 logo.

News + updates
Petar Djordjevic Named Chief Technology Officer

We’re happy to announce that Petar Djordjevic has been named Element451’s new Chief Technology Officer...

A male student smiling next to a female student who is holding a phone and smiling. The words "5 Ways to Improve Admission Rates" and the Element451 logo surround them.

Best practicesProduct
5 Ways To Improve Admissions Rates With Higher Education Software

Discover the 5 ways to accelerate and improve your admission and enrollment rates with higher educatio...

Young woman pointing excitedly to icons representing graphs and charts around her and the words "How Software Breaks Barriers" and the Element451 logo.

ProductBest practices
How Higher Ed Software Helps Break Admissions Barriers

Discover the benefits of online enrollment software and how it can help you break barriers to admissio...

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Education in the Workforce — Why Schools Need Corporate Partnerships with Ray Lutzky

Why corporate partnerships with universities are the way of the future.

Person sitting at a computer with text, email, and chat bubbles and a CRM dashboard surrounding him.

Best practices
6 Must-Know Definitions for New College Recruiters

The top definitions to help you understand the wide world of CRMs.

Three people with speech bubbles near them and the words "Top CRM Terms for 2022" and the Element451 logo to the side.

Best practices
The CRM Terms Enrollment Managers Need to Know for 2022

A list of CRM features and terms you should know as you enter 2022.

A young woman surrounding by charts, graphs and documents.

Best practices
11 Ways You Should Be Using Predictive Analytics

Use your data to make an informed guess about what might happen next.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
The Evolution of Campus Life — Digital Student Engagement in Graduate Schools and Beyond with Christina Ferrari

How the shift to virtual events has changed the future of student engagement

A file of documents with a lock for security and a security seal next to it. The words "Security for Your Peace of Mind" and the Element451 logo.

News + updates
Element451 Obtains SOC 2 Security Certification

As education sector faces increased cyber threats, Element451's got you covered.

A person with a magnifying glass looking at 3 student profiles with the text "10 Ways to Elevate Your International Recruitment" and the Element451 logo.

Best practices
10 Ways to Elevate Your International Recruitment

Creating meaningful connections with students overseas.

Two students looking at a phone together with the words "6 Ways to Personalize Your Connection With Students" and the Element451 logo.

Best practices
6 Ways to Personalize Your Connection With Students

Ensuring a human touch with every interaction.

A graph with a rising trend and the title "The right tools to maximize your efforts while saving time and money." with the Element451 logo above.

ProductAutomation
Marketing Automation Makes Teams of 5 Feel Like 100

The right tools to maximize your efforts while saving time and money.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
The Power of Experience-Based Recruitment — Why Nik Higgins Believes Peer to Peer Connection Can Solve the Struggle for Recruitment

Harnessing current student authenticity can solve higher ed's biggest issues.

The Element451 logo plus the Covideo logo over a dark background with play buttons.

EventsNews + updates
Record, Recruit, Repeat: A Personalized Video Webinar

Easily record and share personalized with Element451's Covideo integration.

Women holding a laptop next to the words 6 Apps to Elevate Your Video Calls

Best practices
How to Win an Oscar for Your Video Calls

The top 6 tools to make you look and sound amazing on calls.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Digital Connection for Gen Z: The Importance of Developing Relationships Before Stepping Foot on Campus with ZeeMee’s Vanessa Didyk

Why students need a space of their own to form bonds.

Two students laughing together and the words "Unbiasing Higher Education (And Beyond)" and the Element451 logo.

News + updates
Unbiasing Higher Education (And Beyond)

Who is responsible for removing biases in artificial intelligence?

Two people putting a puzzle together with the words "Create More With Less" to their left and the Element451 logo.

Best practices
7 Secrets to Being a Content Powerhouse

Our top tools for creating graphics, charts, videos, and more.

Image of a young man with a thoughtful expression and the words "Why Are New Colleges Opening During an Enrollment Decline" and the Element451 logo.

News + updates
Why Are New Colleges Opening During an Enrollment Decline?

Shifting the focus to market needs and strong student support.

Customer stories
How To Overcome the Barriers Created by the Pandemic

Research Review and Customer Survey Report on Current Trends Affecting Higher Education Admissions

Best practices
Simplifying Recruiting and Enrollment for Admissions Professionals

The who, what, and how of recruiting and enrollment. 

Card with title that says Top Tools To Get Your Time Back next to a group of women professionals working together at a laptop

Best practices
Top Tools To Get Your Time Back

Our favorite time saving tools for maximizing productivity.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Best and Worst Pandemic Predictions for Higher Ed from Josh Moody — School Closures, A Test-Optional Future, and the Rise of Credential Programs

What prediction about how Covid would affect colleges was the most off?

A young woman looking down at her phone with text bubble graphics around her. The words "In Your Element with Ardis & Erin" and the Element451 logo are near her.

Best practices
How to Master the Art of Personalized Communication

One to one communication to recruit and nurture students.

Events
What We Learned at EDUCAUSE 2021

Element451's takeaways from EDUCAUSE 2021.

Villa Maria College Campus

Best practicesMarketing
How to Deliver an Exceptional Virtual Experience Before the Campus Visit

The visit experience begins online. Make sure it’s seamless.

ProductNews + updates
Element451 Announces Integration with Covideo

As video becomes a top engagement tool, Element451 partners with Covideo.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Building and Retaining Student, Staff, and Faculty Engagement Upon Returning to Campus with CSU East Bay President Cathy Sandeen

How 2020 changed the ways in which higher ed thinks about (and fosters) student engagement

The title of the show "In Your Element with Ardis & Erin" and the headline "3 Ways to Save Time With Marketing Automation" with a cell phone featuring multiple text bubbles and e-mail notifications.

Best practices
3 Ways to Save Time With Marketing Automation

Create an easier, more efficient campaign process that saves your team time and ensures student engage...

A student sitting at an open laptop with a text bubble and open letter around her. The words "In Your Element with Ardis and Erin" are to her left.

Best practices
The Non-Marketer's Guide to Creating Student Campaigns

Provide a personalized experience, while keeping reducing workload and ensuring success.

A person sitting in front of the screen featuring the solar system, and around him are notification bubbles and a phone.

Best practicesProduct
5 Undeniable Benefits of a CRM for University Admissions

The right CRM software can redefine how university admissions takes student recruitment to new heights...

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Innovation is Turning Colleges Into Tech Companies — and Why Cliff Holekamp Believes That’s A Good Thing

The rise of technological innovation across universities is turning colleges into tech companies.

Best practicesMarketing
Analyzing Engagement to Make The Right Marketing Move

Why real-time data is the key to stellar recruiting.

A graphic of a CRM dashboard showing Bolt AI with the text "Element451 launches Bolt AI — built in artificial intelligence engine" and the Element451 logo.

ProductNews + updatesAI
Element451 Launches Bolt AI

Predictive marketing and expanded personalization using automated intelligence

Graphic of two cell phone screens featuring a female and male reaching out to each other. A play button and the words "In Your Element with Ardis & Erin" surrounds them.

ProductPersonalization
How Personalized Video Is Changing the Student Engagement Game

Harness the power of personalized videos to engage students during their enrollment journeys and beyon...

News + updatesMarketing
As Enrollment Declines, Advertising Dollars Rise

Universities are stepping up their marketing game in the face of rapidly declining enrollments.

The words "Element451 Tops “Startups to Watch” List" over a graphic of a trophy and the GrepBeat award seal.

News + updates
Element451 Tops “Startups to Watch” List

Element451 recently named a “Startup to Watch” by Grep Beat

Group of 3 people with hands in the air and text bubbles. The words "Do big things with a small enrollment marketing team" is to their left along with the show title "In Your Element with Ardis & Erin" and the Element451 logo in the top right.

AutomationContent
Do Big Things With a Small Enrollment Marketing Team

Doing a lot with a small team, and in less time, is easier than ever.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Best practices
Moving Forward in the "New Normal" with Melanie Gottlieb

Host Eric Stoller chats with Melanie Gottlieb, Interim Executive Director at AACRAO.

ProductBest practices
Landing Page Dos and Don'ts

Pique interest, gather important contact info, and showcase your school.

AutomationProductContent
Build Your Senior Search Campaign in 15 Seconds

Get the right message in front of the right people at the right time.

The text "In Your Element with Eric Stoller" over a play button and an audio wave form. The Element451 logo is at the very top.

Rebounding From the Pandemic with Mordecai Brownlee, President of Community College of Aurora

How do community colleges rebound from the damage done by the pandemic?

Woman with laptop pointing at security lock next to the words "Apple Mail Privacy Protection: What You Need to Know". Below that is the Element451 logo.

News + updatesProduct
Apple Mail Privacy Protection: What You Need to Know

This summer, Apple announced “Mail Privacy Protection”, a new feature designed to prevent email market...

Woman sitting at her computer and holding up documents. Above her are check marks signifying progress. To the left are the words "7 Smart Ways to Increase College Enrollment" and the Element451 logo.

Best practices
7 Smart Ways to Increase College Enrollment

Increase college enrollment with smart, tactical, and hands-on strategies that you can use starting to...

Product
CRM for Higher Education: 12 Best Options to Consider

This guide will describe what CRMs do, why they are important, and how they influence the student jour...

Best practices
5 Steps to Efficient College Application Management

Implement these 5 tips today for better college application management.

A card welcoming Element451's new Chief Success Officer Todd Heilman with his headshot

Todd Heilman Named Chief Success Officer

Todd’s attention to student success and engagement perfectly aligns with Element's mission to help col...

College Students Get Honest About Learning During the Pandemic

Students found their good moments, but the difficulties of the last year tripped up even the best stud...

Watch: Taking Education Higher

Education can change the trajectory of someone's life. We capture that spirit of boundary-breaking ach...

Element451 - 3 things we do better than any other higher ed CRM: Microsites, Landing Pages, and Email Building

Product
3 Things We Do Better Than Any Other Higher Ed CRM

Element451's email builder, landing pages, and microsites are easy to use, quick to deploy, and provid...

In Your Element: Enrollment Analytics Certificate

JC Bonilla joined Eric Stoller, VP of Product Strategy at Element451, to discuss his new Enrollment An...

The Element451 student engagement CRM logo shooting into space like a rocket

News + updates
Element451 Sees 2X Increase in Higher-Ed Partners

Admissions departments see opportunity to fix broken enrollment process and tackle shortfall with AI-p...

IA Academy logo with image of a female student wearing headphones and working on a laptop

EventsBest practices
Intelligent Admissions Academy Opens to Higher-ed Community

We're inviting all admissions and enrollment professionals to our annual user conference, June 15-16, ...

Title card that says the Future of Admissions Is Agile with a graphic of the ooda loop: observe, orient, decide, act

Best practices
The Future of Higher-Ed Admissions is Agile

Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as...

An image of three students at a work table on their laptops laughing

News + updatesUX + design
It's All About People: Managing Relationships and Student Data

Two women working together at a standing desk on their laptops

AI
Will AI Reduce or Enforce Biases in College Admissions?

How technology and higher-ed are working together to bridge the education gap.

A college student celebrates graduation

News + updates
Element451 secures $3M Investment

It’s official: we have secured a Series A investment to further our customers’ success.

A beautiful sunset

News + updates
New Image Features: Faster Load Times, Editing, and Unsplash Integration

We've been doing some tinkering under the hood to give our users some fantastic new additions when it ...

The back view of two people sitting at a table, both looking at laptops

News + updates
Learning About Element451 - People, Culture, and Technology

It's my third week at Element451 and I'm loving it. One of the questions that people keep asking me is...

Card showing the difference between pricing models

Best practices
College Enrollment CRM Pricing, Why Transparency Wins (Always)

We’ve listened to directors of admissions and VPs of enrollment and what they want is straightforward,...

Card showing the logo for The Edtech Awards with text that says Finalists Element451 for best new product and product setting a trend

News + updates
EdTech Names Element451 a Finalist for Best New Product and Product Setting a Trend

Last summer, we combined our technology with our content expertise to deliver Packs free campaigns.

An illustration of a computer on a desk with the Zoom logo on the screen

News + updatesAutomation
Measuring Zoom Events for Maximum Impact in Element451

A picture of Eric Stoller, vice president of product strategy for Element451, smiling with his title displayed next to him

News + updates
Higher-Ed Tech Expert Eric Stoller Tapped as Element451’s VP of Product Strategy

Group of students with percentage bubbles above their heads, indicating their engagement levels.

Best practices
With Machine Learning, Predictive Modeling for Admissions Is Evolving

Knowing who is likely to enroll means knowing how to use resources wisely.

Three students are looking at a laptop and laughing.

MarketingAutomation
In the News: Element451 Relieves Pandemic-Battered Colleges and Universities with Packs

News + updates
How Higher Ed Is Transitioning to Virtual Enrollment

Admissions and enrollment teams are pulling together to help prospective students.

A person looking via a magnifier into user profiles and applicable analytics.

Best practices
Excel in Virtual Student Recruitment for Higher-Ed (COVID Edition)

Pivoting to a digital admissions and enrollment operation.

Two girls and a boy are crossing a finish line of a race.

Best practices
Why Email Delivery is One Tough Mudder

Crossing the finish line (and landing in the inbox) has never felt so good.

A girl is working on a laptop with scattered papers, a cell phone, and a glass of water next to her.

Best practices
10 Steps to Choosing the Best Admissions and Enrollment CRM

The who, what, and when of evaluating and selecting a CRM for higher education.

Five digitalized buildings.

News + updates
What Drives Students to Apply? Behavioral Analytics Holds Answers

A fair-like display of CRMs with two people talking and a third working on a laptop.

Best practices
Top CRM Terms Enrollment Managers Need to Know for 2019

A helpful list for those new to CRMs for higher ed or on the lookout for features to expect soon.

Graphical user interface, application

News + updates
De-risking Application Season: Indicators and Interventions for Enrollment Managers

Reduce app-season anxiety by taking the temperature of your submitted application progress.

Graphical user interface, Artificial Intelligence in enrollment: email, applications, text box

AI
AI in College Admissions: Summer Melt Has Changed (Forever)

Schools can improve and better manage their admitted yield with new tools that predict which students ...

A picture containing person, outdoor, standing, crowd

News + updatesBest practices
Five Ways to Maximize Your Enrollment Technology for College Recruiting

Are you getting everything you can out of your admissions and marketing software?

A group of people doing different activities. Some are sitting at tables working on a laptop, some standing, some on looking at email or text messages.

MarketingAutomation
Admissions Marketing Automation

A picture containing people doing different activities: walking and talking, looking at laptop

AI
Predict 101 for Enrollment Management

The Promise of Prediction and Advanced Analytics

Image with eyeball referring to machines helping to automate processes

AutomationApplications
Involving Machines in Reviewing College Applications Lets Humans Do What They Do Better

Automation tools give readers and reviewers time for the most important tasks.

A digitalized world map with a central focus to Europe, connected by a web of dots.

News + updates
GDPR: What Higher Ed Marketers & Admissions Teams Need to Know

You’re not exempt just because you’re not in the EU.

Multiple students looking at their cell phones.

Personalization
Great Expectations: Gen Z and the Path to True Content Personalization

Technology and sophisticated marketing techniques have enabled personalized experiences with products ...

Lap top with an email message.

Best practices
How to Optimize a Student Search Email Campaign

Spend less time formulating that perfect subject line and more time on techniques with greater impact.

A picture containing students in the background and an image of emails being sent via Element451

Marketing
Email Software That Does More for Higher-ed

Top marketers use segmentation and automation. Learn why admissions pros should too.

People viewing app messages

News + updatesPersonalization
What the Rise of Messaging Apps Means for Admissions Teams

They’re changing ecommerce and customer support. How will messaging apps affect higher-ed communicatio...

Laptop displaying an online application for college admission.

Best practices
Fields Say So Much: Improving a University Application

Usability testing leads the way towards a better college application.

Data being processed

Applications
Engineering and User Experience Go Hand in Hand

Two students standing in front of a laptop filling out a college application.

News + updates
Introducing Element451: A CRM and More for Admissions and Marketing Teams

The making of an intelligent admissions platform for higher education.

Group of students tossing graduation caps into the air

MarketingNews + updates
Maximizing Graduate Enrollment Marketing in a Dynamic Economy

Many schools ask us why their graduate enrollments experience such fluctuations...

A very close up picture of grass growing

News + updates
Origins and Expansion: An Element451 Profile

Triangle Business Journal reports on our growing admissions and enrollment software.

FSCJ Student Perspective

Remote learning during pandemic with Robin Price

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