Higher-ed marketing, technology, enrollment, and beyond
The Element451 Blog
Higher-ed marketing, technology, enrollment, and beyond
The Element451 Blog
Five Ways to Maximize Your Enrollment Technology for College Recruiting
Are you getting everything you can out of your admissions and marketing software? Use these five techniques to improve your higher-ed enrollment efforts.
Admissions Marketing Automation
Get personal at scale in your higher education marketing initiatives.
Predict 101 for Enrollment Management
The Promise of Prediction and Advanced Analytics
GDPR: What Higher Ed Marketers and Admissions Teams Need to Know
You’re not exempt just because you’re not in the EU.
Involving Machines in Reviewing College Applications Lets Humans Do What They Do Better
Automation tools give readers and reviewers time for the most important tasks.
Great Expectations: Gen Z and the Path to True Content Personalization
Technology and sophisticated marketing techniques have enabled personalized experiences with products and platforms.
Intelligent Admissions Marketing
Make Technology, Creativity and Strategy Work Together to Achieve Your Enrollment Goals
Spark451 Names JC Bonilla Chief Data Scientist and Head of Analytics
JC Bonilla brings 15 years of blended experience in enrollment management and data science to Spark451’s higher education marketing and technology business units.
How to Optimize a Student Search Email Campaign
Spend less time formulating that perfect subject line and more time on techniques with greater impact.
Scaling Up Student Search Personalization
More personalization doesn’t have to mean more content.
