Element451 is the Enrollment Management Solution of the Year.

Element451 named Enrollment Management Solution of the Year

Email marketing plays an important role in higher education. Discover trends, tips, and strategies to reach your students with personalized campaigns. 

Email Marketing for Higher Education

Marketing tweaks that improve enrollment and student engagement.

5 Small Marketing Tweaks You Can Make This Summer To Multiply Your Growth This Fall

Discover which emerging trends are most popular this year. 

10 Higher Education Marketing Trends to Watch in 2023

A list of CRM features and terms to know.

The CRM Terms Enrollment Managers Need to Know for 2023

Moquin to drive synergy across people, process, and technology.

Element451 Names Jaime Moquin Senior Vice President of Customer Success

Community colleges face declining enrollment numbers and other pressing challenges. Learn about top enrollment trends and actions to take to boost admissions.

Community College Enrollment Trends to Watch in 2023

During a recent episode of the Enrollify Podcast, we dive into the importance of prompt engineering for higher education marketers and highlight how it can drive successful enrollment outcomes.

Unlocking the Power of Prompt Engineering: The Secret Weapon for Higher Ed Marketers

Unify the student experience at Engage Summit.

Engage Summit: AI, team building, and student success.

Track students through inquiry, application, and enrollment.

The College Admissions Funnel 

Modern software can improve the recruitment experience.

Student Enrollment Management for Colleges

Higher ed institutions often turn to marketing agencies to outsource important tasks. Learn how this method compares to having a powerful engagement platform.

Do You Need a Higher Education Marketing Agency? 

Can't make it to the Element451 Engage Summit in person this year? No problem! Our virtual option has got you covered.

Engage Summit: Virtual Registration is Live! Revolutionize Your Recruitment Game

Community college students deserve an engaging and helpful student experience. Learn how to make this possible based on current trends and best practices.

How to Ace Community College Student Engagement

Student engagement is a hot topic in higher ed, but it doesn’t happen without effort. Use our guide to learn about definitions, metrics, and a platform to help.

Full Guide to Student Engagement in Higher Ed

AI is revolutionizing the enrollment process.

AI-Enhanced Yield Management: 5 Cutting-Edge Tactics to Turbocharge Your Enrollment

Student success in college has many definitions and factors that play into the full picture. Learn why leaders must care about engagement to encourage success.

What is Student Success in Higher Education?

Chatbots deliver uninterrupted student support.

Chatbots in Higher Ed: What You Should Know

Workflow automation for higher ed helps staff save time and resources by automating key tasks with software. Learn the benefits of creating new automations.

What is Higher Education Workflow Automation?

When educational institutions take the time to understand the full student lifecycle, amazing things can happen.

What is the Full Student Lifecycle and Why Does it Matter?

A student-engagement CRM can be used to manage the full student life cycle, from recruitment and enrollment to alumni engagement.

4 Reasons You Need a CRM for Full Student Lifecycle Engagement

Student retention measures how many students re-enroll in your college or university. Take a closer look at what you can do to improve with engagement.

What is Student Retention in Higher Education?

With insights on integrating AI tools, improving customer service, and future-proofing your skillset, this read is for anyone looking to take their marketing strategy to the next level.

Get Ahead Of The Curve: Future Proof Your Marketing Strategy With AI

Implementing an effective CRM at your institution can improve communication, streamline processes, and increase efficiency.

Building an Ideal CRM Implementation Team for Your College or University

Transform your higher education marketing and enrollment strategies with the power of ChatGPT and AI tools. Harness the power of prompt engineering and reach your students better, and faster. 

Prompt Engineering Using ChatGPT for Yield and Retention

Schools' technology spending, enrollment tools, CRM satisfaction, and desired improvements are all exposed in the results of our first-ever survey on modern technology in higher education.

The Digital Divide: Examining the Technology Gap in Higher Education Marketing

Do chatbots lower burnout and increase retention?

How Chatbots Increase Engagement and Retention

Element451 has been named a finalist in the EdTech Awards 2023 in the Best Enrollment and Admissions Solution category.

Element451 Named EdTech Awards Best Enrollment & Admissions Solution Finalist 

AI powered solutions like intelligent chatbots and generative content and copywriting tools are helping enrollment and engagement staff generate student engagement and increase enrollment.

Why Higher Ed Needs AI Tools for Enrollment and Engagement

Explore the benefits of using an AI-powered chatbot and look at how Element451’s own intelligent chatbot, BoltBot, can increase student engagement and drive enrollment. 

5 Ways An AI Chatbot Increases Enrollment

Student engagement can improve campus life, performance, and long-term persistence. Learn how to leverage, measure, and improve engagement with Element451. 

What is Student Engagement in Higher Education?

By incorporating AI technology into your work, you and your team will foster a greater sense of belonging and improve retention, persistence, and long-term engagement. 

Authentic Impact Now Begins With Artificial Intelligence

New AI-powered communication platform that works with any existing CRM.

Element451 Unveils Ignite: AI-Powered Marketing & Communication Software

The past, present, and future of AI in higher ed.

🎧 Podcast Recap: The Higher Ed Marketer’s Guide to ChatGPT and Generative AI

How Element is using AI to build one of the industry’s most powerful and user-friendly CRMs on the market. 

How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM 

Learn how to personalize your recruiting processes so that prospective students receive tailored messages that encourage them to apply, enroll, and persist. 

How to Personalize Your Student Recruitment

Private school marketing should focus on unique selling points of private institutions. Learn this year’s best (and easiest) practices to follow for growth.

Private School Marketing: Best Practices Guide

Learn what you can do today to increase output efficiency thanks to AI.

What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI

Get the most out of your flight school marketing strategy, even when the budget is low. Learn how personalization paves the way for success.

Budget-Friendly Flight School Marketing Tips

AI, innovation, and going digital-first to better serve today's community college students.

Conference Recap: Engage @ Wake Tech

BoltBot and Bolt Copilot address the crucial need for content generation to reach an unparalleled level of efficiency and effectiveness in engaging with students. 

Element451 Expands AI Innovations with BoltBot and Bolt Copilot

How to brainstorm marketing and admissions campaign ideas for colleges and universities.

How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment 

Empower your higher education marketing and enrollment efforts with the cutting-edge capabilities of ChatGPT and AI tools.

Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder

Take advantage of modern marketing trends and tactics to create digital strategies that attract more students and improve your recruitment funnel.

Modern Marketing Trends to Improve the Student Recruitment Funnel

ChatGPT and AI tools can benefit higher education marketing and enrollment managers in three ways: personalization, efficiency, and access, learn how.

Practical ChatGPT Prompt Engineering for Higher Education Marketers and Recruiters

Direct admissions, employee retention and AI must be top of mind this year.

Top 3 Challenges Facing Marketing & Communications Departments

A crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revolutionary too.

What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?

Discover practical applications of prompt engineering for higher education marketing and student recruitment.

Engage Academy: Prompt Engineering for Higher Education

A direct admissions approach can streamline your admissions and recruitment efforts.

3 Ways to Streamline Recruiting and Enrollment with Direct Admissions

Enrollment numbers often have ups and downs. What can marketers do to boost enrollment? Discover tips to beat a downward trend in your admissions cycle.

Declining Admissions in 2023? Marketing Tips on How to Handle It

What to expect at Element451's 2023 Engage Summit

2023 Engage Summit: Unifying the Student Experience

Equity and inclusion, diverse achievements and a focus on student success is crucial to surviving in today's ever changing landscape. 

What Makes A College Successful In 2023?

For direct admissions to be successful, universities need to better connect with students.

Increasing Engagement to Make Direct Admissions Work

With more than 100 campuses across the United States, the role of HBCUs continues to grow.

The Importance of HBCUs in the USA

The college admissions process is always changing, and experts point to many important trends. Learn the top 6 trends this year and how you can prepare. 

Higher Ed Admissions Trends to Watch in 2023

We’ve refreshed Bolt Tasks to increase the efficiency of your staff while strengthening your relationship with students.

Bolt Tasks: Increase Efficiency and Student Engagement

Trade school marketing helps vocational schools increase enrollment year over year. Learn how to market your trade program to high schools and future students.

Trade School Marketing Ideas to Increase Enrollment

A timeline of our history as we celebrate our 5th birthday!

Element451 Turns 5!

Use SMS messages at your school to connect with students and families—from recruitment to admissions and beyond. Discover practical use cases.

SMS College Tactics: Connect with Students

What are the critical steps to moving a student from admitted to enrolled when offered direct admission?

4 Steps to Enrolling Direct Admissions Recipients

Want to engage with prospective students using social media strategy? Check out 10 creative post ideas to incorporate on your school’s channels.

10 Social Media Post Ideas for Higher Ed

Element451’s best and biggest resources, blog posts, and webinars of the year.

2022: Element451's Year in Review

How will direct admissions and test-optional policies change the higher education industry in 2023?

The Rise of Direct Admissions and Test Optional Policies in 2023

These 5 tech trends will change the course for many colleges and universities in 2023.

5 Higher Ed Tech Trends to Prepare for in 2023

Keep your students engaged with these 9 trends for 2023.

How to Get Noticed: 9 Student Engagement Trends to Follow in 2023

Wondering whether Slate is the best choice for your higher ed institution? There are pros, cons, and alternatives. Join Element451 for a helpful comparison.

Do I Need Slate for Higher Education Marketing?

A higher-ed CRM platform can improve admissions, enrollment, and campus life processes. Discover the pros and cons of seven popular CRM options in 2023.

Top CRM Platforms for Student Engagement in 2023

What part of the admissions process should become the new priority with direct admissions?

Direct Admissions: How to Prioritize Your Enrollment Efforts

What is higher ed CRM texting? Discover how to leverage CRM text messaging within your admissions and enrollment offices as a way to reach students.

Higher Ed CRM: One Text Away from Better Student Engagement

Our expanded partnership with Flywire leads the charge toward digital-first solutions.

Element451 Expands Partnership With Payments Enablement Company Flywire

Free community college is a current trend, but some wonder whether it’s the most effective. Explore the pros and cons and learn additional recruiting tactics.

Community College Recruitment Lures That Aren't Free Tuition

Direct admission offers a way to provide immediate responses to students while boosting enrollment numbers. Learn the advantages with Element451.

Direct Admissions in Modern Colleges and Universities

Customer service in higher ed is directly related to student expectations and experiences in admissions. Find out ways you can boost your school’s standards.

How to Improve Customer Service in College Admissions

Recruiting, retention and re-marketing don’t have to be built from scratch at each stage. 

Recruit, Retain, Remarket: Seamless Engagement Across the Student Journey

Traditional outreach methods are not cutting it with today’s learners

Putting Technology First to Save Enrollment and Engagement

Advertising used to be focused on casting a wide net but the landscape today is very different. Diversity in offerings, shifting student preferences, and fragmented media means today’s game is about relevance, not potential reach. This shift requires a new mindset. 

Content Is Broken. We Need a New Way.

Customizable email templates can make your higher education email marketing goals easier to reach. Learn how Element451 delivers a personalized experience. 

Why You Need Fully Customizable Email Marketing Templates

It’s not enough for schools to recruit and retain students with the same traditional marketing strategies from the past. 

What Higher Ed Can Learn from Consumer Brands 

Understanding your school’s conversion rates can help you market, spend, and recruit more efficiently. Get a look at Element451’s conversion rate tools.

Admissions and Enrollment Conversion Rates 101

Not sure if Salesforce CRM for higher education is right for you? There are pros, cons, and alternatives. Join Element451 for a comparison to help you decide. 

Pros and Cons of Salesforce for Higher Ed

If you use email marketing for enrollment, you must ensure it's up to par. Use these tips to keep your higher ed email campaigns up-to-date and optimized.

4 Ways to Modernize Higher Education Email Marketing

Document management helps schools collect data on students and school processes. Modernize your higher ed document management with these proven strategies.

Modern Updates to Higher Ed Document Management 

Learn the six ways that live chat can build student engagement & relationships and make recruiting better.

6 Ways Live Chat is Changing College Recruiting for The Better

Blueprint Equity leads Element451’s financing as the business seeks to further develop its recruitment and engagement platform.

Element451 Announces Growth Equity Investment

Campus events can be significant for driving admissions and enrollment. Discover practical tips for boosting attendance at your next in-person or virtual event.

How to Increase Attendance at Admissions Events

Learn how to establish admissions goals and objectives at your college or university. Get 5 ideas of specific goals you can use or personalize today!

How to Establish Admissions Goals and Objectives at Your College

Document management in higher education helps admissions stay organized and efficient. Improve document workflow processes by avoiding these common pain points.

Document Management in Higher Ed Admissions

Many schools struggle to drive new enrollments, but a marketing platform can be a helpful and life-changing solution. Discover how to use and leverage it. 

Enrollment Marketing Platforms for Higher Ed

Chatbots use conversational AI technology to deliver personalized marketing experiences. Learn how to incorporate them into your higher ed marketing strategy.

How to Implement Chatbots in Higher Education Marketing

Get to know Element451's Vice President of Marketing & Demand Generation, Mallory Willsea

Mallory Willsea Named Element451 Vice President of Marketing & Demand Generation

What if you could reduce friction, eliminate unnecessary steps, and create a more enjoyable student experience? 

5 Ways Student-Centered Enrollment Makes Admissions Easier (and Better)

Element451 has revolutionized student engagement through personalization and one-on-one conversations through email, SMS and more.

Forsyth Technical Community College Creates Culture of Engagement 

Lenell Hahn, Director of Admissions at Southeast Missouri State University shares how the Element451 platform replaced 5 separate technology solutions and why she's never had a technology partner like Element451!

How SEMO Increased Efficiency, Effectiveness, and Brand Awareness

Element451 has helped UT Southern track and see student progress throughout the entire lifecycle. 

How The University of Tennessee Southern Easily Tracks The Entire Student Lifecycle

There's no data more valuable than the actions our prospective students take on our respective platforms. Behavioral marketing empowers us to put data into action. 

What Higher Ed Needs to Know About Behavioral Marketing

Rather than relying solely on traditional outreach like phone calls and emails, forward-thinking admissions teams are adapting to a new form of communication: video email and messaging. 

Why You Should Be Recruiting With Personalized Videos

Terrence Izzard, Chief Enrollment Officer at Tennessee State University shares how Element451 has helped TSU connect and engage with students on a more personal level.

Tennessee State University Engages Students in a More Personal Way

The most successful brands have embraced the back-and-forth relationship between their customers and their products. Why hasn’t higher ed?

How to Create Relevant Content With Student Cohorts

Villa Maria College was working exclusively on spreadsheets and documents but Element451 has completely changed the game.

Villa Maria College Easily Upgrades to a Student Engagement CRM

Student lifecycle management gives visibility into each student’s journey from admission to graduation. Learn how to choose lifecycle management software. 

What Does a Student Lifecycle Management System That Converts Look Like?

Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

<strong>Blog</strong> Posts + Articles

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Blog Posts + Articles