Higher-ed marketing, technology, enrollment, and beyond
The Element451 Blog
Higher-ed marketing, technology, enrollment, and beyond
The Element451 Blog
What Drives Students to Apply? Behavioral Analytics Holds Answers
The potential of behavioral analytics for higher-ed enrollment is inevitable, exciting, and daunting. From staffing to privacy, here’s how to prepare for the new era of enhanced data.
Top CRM Terms Enrollment Managers Need to Know for 2019
A helpful list for those new to CRMs for higher ed or on the lookout for features to expect soon.
De-risking Application Season: Indicators and Interventions for Enrollment Managers
Reduce app-season anxiety by taking the temperature of your submitted application progress.
Alexa, Who’s Going to Melt? Artificial Intelligence Takes On College Enrollment
Schools can improve and better manage their admitted yield with new tools that predict which students won’t show up in September.
Five Ways to Maximize Your Enrollment Technology for College Recruiting
Are you getting everything you can out of your admissions and marketing software? Use these five techniques to improve your higher-ed enrollment efforts.
Admissions Marketing Automation
Get personal at scale in your higher education marketing initiatives.
Predict 101 for Enrollment Management
The Promise of Prediction and Advanced Analytics
GDPR: What Higher Ed Marketers and Admissions Teams Need to Know
You’re not exempt just because you’re not in the EU.
Involving Machines in Reviewing College Applications Lets Humans Do What They Do Better
Automation tools give readers and reviewers time for the most important tasks.
Great Expectations: Gen Z and the Path to True Content Personalization
Technology and sophisticated marketing techniques have enabled personalized experiences with products and platforms.
