Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.
Showing 169 results
MarketingBest practicesCommunity College Recruitment Lures That Aren't Free Tuition
Free community college is a current trend, but some wonder whether it’s the most effective. Explore th...
Best practicesDirect Admissions in Modern Colleges and Universities
Direct admission offers a way to provide immediate responses to students while boosting enrollment num...
Best practicesPersonalizationRecruit, Retain, Remarket: Seamless Engagement Across the Student Journey
Recruiting, retention and re-marketing don’t have to be built from scratch at each stage.
Best practicesHow to Improve Customer Service in College Admissions
Customer service in higher ed is directly related to student expectations and experiences in admission...
Best practicesContentPutting Technology First to Save Enrollment and Engagement
Traditional outreach methods are not cutting it with today’s learners
Best practicesPersonalizationContentContent is broken. We need a new way.
Advertising used to be focused on casting a wide net but the landscape today is very different. Divers...
MarketingProductWhy You Need Fully Customizable Email Marketing Templates
Customizable email templates can make your higher education email marketing goals easier to reach. Lea...
Best practicesMarketingContentWhat Higher Ed Can Learn from Consumer Brands
It’s not enough for schools to recruit and retain students with the same traditional marketing strateg...
Best practicesMarketingAdmissions and Enrollment Conversion Rates 101
Understanding your school’s conversion rates can help you market, spend, and recruit more efficiently....
Best practicesPros and Cons of Salesforce for Higher Ed
Not sure if Salesforce CRM for higher education is right for you? There are pros, cons, and alternativ...
MarketingBest practices4 Ways to Modernize Higher Education Email Marketing
If you use email marketing for enrollment, you must ensure it's up to par. Use these tips to keep your...
Best practicesModern Updates to Higher Ed Document Management
Document management helps schools collect data on students and school processes. Modernize your higher...
Best practicesMarketing6 Ways Live Chat is Changing College Recruiting for The Better
Learn the six ways that live chat can build student engagement & relationships and make recruiting bet...
News + updatesElement451 Announces Growth Equity Investment
Blueprint Equity leads Element451’s financing as the business seeks to further develop its recruitment...
EventsBest practicesHow to Increase Attendance at Admissions Events
Campus events can be significant for driving admissions and enrollment. Discover practical tips for bo...
Best practicesHow to Establish Admissions Goals and Objectives at Your College
Learn how to establish admissions goals and objectives at your college or university. Get 5 ideas of s...
Best practicesDocument Management in Higher Ed Admissions
Document management in higher education helps admissions stay organized and efficient. Improve documen...
Best practicesMarketingEnrollment Marketing Platforms for Higher Ed
Many schools struggle to drive new enrollments, but a marketing platform can be a helpful and life-cha...
Best practicesMarketingHow to Implement Chatbots in Higher Education Marketing
Chatbots use conversational AI technology to deliver personalized marketing experiences. Learn how to ...
News + updatesMallory Willsea Named Element451 Vice President of Marketing & Demand Generation
Get to know Element451's Vice President of Marketing & Demand Generation, Mallory Willsea
Best practicesPersonalization5 Ways Student-Centered Enrollment Makes Admissions Easier (and Better)
What if you could reduce friction, eliminate unnecessary steps, and create a more enjoyable student ex...
Customer storiesForsyth Technical Community College Creates Culture of Engagement
Element451 has revolutionized student engagement through personalization and one-on-one conversations ...
Customer storiesHow SEMO Increased Efficiency, Effectiveness, and Brand Awareness
Lenell Hahn, Director of Admissions at Southeast Missouri State University shares how the Element451 p...
Customer storiesHow The University of Tennessee Southern Easily Tracks The Entire Student Lifecycle
Element451 has helped UT Southern track and see student progress throughout the entire lifecycle.
Best practicesWhat Higher Ed Needs to Know About Behavioral Marketing
There's no data more valuable than the actions our prospective students take on our respective platfor...
Best practicesWhy You Should Be Recruiting With Personalized Videos
Rather than relying solely on traditional outreach like phone calls and emails, forward-thinking admis...
Customer storiesTennessee State University Engages Students in a More Personal Way
Terrence Izzard, Chief Enrollment Officer at Tennessee State University shares how Element451 has help...
Best practicesWhat Does a Student Lifecycle Management System That Converts Look Like?
Student lifecycle management gives visibility into each student’s journey from admission to graduation...
Best practicesMarketingHow to Create Relevant Content With Student Cohorts
The most successful brands have embraced the back-and-forth relationship between their customers and t...
Customer storiesVilla Maria College Easily Upgrades to a Student Engagement CRM
Villa Maria College was working exclusively on spreadsheets and documents but Element451 has completel...
Best practicesThe Silent Killer in Higher Education Enrollment: Student Retention
Student retention strategies are essential at any college or university. Learn how to support students...
Best practicesMarketingFull Funnel Student Marketing: A Smooth Path to Crushing Enrollment Goals
Recruiting students to college depends on full funnel student marketing. Learn how to help students th...
MarketingBest practicesEnrollment Marketing Funnel vs. Admissions Marketing Funnel
Learn how the enrollment marketing funnel is similar to and different from the admissions funnel, and ...
Best practices6 University Student Recruitment Strategies That Work
In light of new trends, recruiters need proven strategies for attracting new and prospective students ...
Best practicesStudent-Centric Enrollment Management for Colleges
Learn how to incorporate the top enrollment management strategies that place students first in the adm...
Best practicesStrategies to Increase Enrollment in Private Colleges
Discover how to increase enrollment in private colleges and universities with six practical strategies...
News + updatesOn Balance Podcast Features Element451 CEO Ardis Kadiu
Element451 CEO Ardis Kadiu and Dr. Rod Berger discuss higher ed innovations for today’s students.
Best practicesWhat to Do About Declining College Enrollment
Enrollment has experienced periods of decline over the past few years. What can marketers do to boost ...
Best practicesHigher Ed Admissions Trends in 2022
The college admissions process is always changing, and experts point to many important trends. Learn t...
EventsWorkshop: How Great Engagement Campaigns Are Made
Learn the power of cohorts and our ability to make prospects fall in love with our schools through...
MarketingBest practices8 College Marketing Campaign Ideas
A marketing campaign helps you reach your target audience with messages about a school’s brand identit...
Best practicesMarketingEmail Marketing for Higher Education in 2022—Your Guide for Trends and Tips
Email marketing plays an important role in higher education. Discover trends, tips, and strategies to ...
Best practicesEventsWorkshop: Create Connections Through Strategic Narratives
Explore strategic narratives and how they can change your whole approach to recruiting.
EventsBest practicesWorkshop: Dashboards, Analytics & Insights
Unleash your data with dashboard best practices, see what's happening in real-time, and get everyone o...
Best practicesWhat Makes A College Successful In 2022?
Equity and inclusion, diverse achievements and a focus on student success is crucial to surviving in t...
News + updatesElement451 named Enrollment Management Innovation of the Year
Element451 has been named the Enrollment Management Innovation of the Year in the 4th annual EdTech Br...
Best practicesMarketingWhy Higher Ed Needs Conversational Marketing
Embedded chat boxes and instant messaging help schools engage prospects while saving time and money.
EventsBest practicesWorkshop: Creating Connections with Behavioral Marketing
Like how savvy enrollment marketers use behavioral data to make stronger connections with students.
ProductNews + updatesConversations 2.0: Intelligent Chat and Conversational Marketing
Element451’s revamped Conversations module makes it easier for your enrollment, recruitment and studen...
News + updatesElement451 Achieves SOC 2 Type II Compliance
As the education sector faces increased cyber threats, Element451 continues to attain the highest secu...
EventsBest practicesWorkshop: Record, Recruit, Repeat—Personalized Video Messaging
Learn how forward-thinking admissions teams are adapting with a new form of communication: video email...
News + updatesMeet Our Black Students in STEM Scholarship Winner
Olaudo Victor-Ofoegbu is the recipient of our 2022 Bold.org Scholarship for Black Students in STEM
EventsMarketingWorkshop: Measuring Your Marketing Like A Fortune 500 Company
Learn ways Fortune 500 companies think about measurement and how you can operationalize your marketing...
Best practicesMarketingMarketing for Public vs. Private Schools
Learn the biggest differences between public and private schools, and discover how to develop the most...
Best practicesMarketingHigher Education Marketing – Do’s and Don'ts for Campaign Success
Replace outdated marketing tactics with digital do’s and don’ts. Learn how to apply modern best practi...
Workshop: Engaging and Inspiring the Next Generation of Students
What Steve Jobs, Don Draper, and Brené Brown Can Teach Us About How to Attract, Engage, and Inspire th...
Best practicesMarketing9 Higher Education Marketing Trends to Watch in 2022
The time to connect with new students and convert prospective applicants is now. Discover the top 9 ma...
Best practicesMarketingStudent Recruitment and Digital Marketing–What You Need to Know
Student recruitment success depends on reliable digital marketing strategies. Learn the steps you can ...
Best practicesKeep Cool: 3 Ways to Freeze Summer Melt
How to stop summer melt in its tracks and maintain student commitment.
EventsEngage Summit: The First Student-Centered Higher Ed Conference
What to expect at Element451's Engage Summit 2022.
Best practices4 Ways Good Data Leads to Good Engagement
The absolute starting point for better engagement is getting our data in order at the source and keepi...
News + updatesElement451 Named EdTech Awards Finalist
Element451 has been named a finalist in the AI Solution Category for Bolt AI and an EdTech Company Set...
Best practices3 Ways to Handle Attribution and Sneaky Stealth Apps
How to know what's working and where to allocate more time (and more budget).
Best practicesHow Student-Centered Recruitment Can Fix Higher Ed
It’s time to say goodbye to the old-school approach to recruitment and engagement.
News + updatesBest practicesBuild Student Engagement with Element451’s Conversations
Enhancements to our Conversations module make it easier to communicate and connect with students.
MarketingIntelligent Admissions Marketing to Boost Student Enrollment
Make Technology, Creativity and Strategy Work Together to Achieve Your Enrollment Goals
Best practices4 Ways to Prioritize Outreach and Increase Engagement
How to find our best targets and where to point our (too limited) resources.
Best practicesThe Technology Community Colleges Need to Boost Enrollment
Enrollment in community colleges has lagged, bringing new tech-focused efforts into focus.
Ghosting 101: 4 Ways to Re-Engage Prospective Students
A survival guide for driving student-engagement and reducing ghosting.
Best practicesFostering Diversity, Equity and Inclusion Amidst Polarization and a Pandemic
Keeping students engaged during a pandemic and amidst polarization when attention is at a premium.
The Importance of HBCUs in the USA
With more than 100 campuses across the United States, the role of HBCUs continues to grow.
Best practicesMarketing8 Essential Admissions Marketing Tactics to Drive Student Enrollment
If you want to combat declining admissions numbers at your university, you need proven strategies. Che...
Best practicesPersonalization in the Age of Information Overload — Lenell Hahn on Breaking Down Student Barriers
What means of communication are working to connect with prospective students?
News + updatesElement451 Featured in eCampusNews 2022 Predictions
Element451 Founder and CEO, Ardis Kadiu's predictions for higher ed’s path in 2022
ContentAutomationStudent Engagement Soars When Email Becomes Personalized
More personalization doesn’t have to mean more content.
Best practicesAndrew Flagel’s Level Playing Field — Stackable Credits, Outside Partnerships, and A True Digital Transformation
What are the next largest issues schools will be confronting?
News + updatesDean Hanson Named Element451 Chief Revenue Officer
Dean Hanson has been named chief revenue officer of Element451.
News + updatesElement451 Turns 4!
A timeline of our history as we celebrate our 4th birthday!
Best practicesWhat You Don’t “Get” About Student Engagement — Colum Cronin’s Advice for Student Success Professionals
The future of student engagement isn't pizza parties and free t-shirts.
Best practicesCommunity College Enrollment Trends to Watch – 2022 Guide
Learn about the top enrollment trends and actions to take to boost admissions numbers.
Best practices7 Creative Ways to Increase College Enrollment
Discover seven new ways to increase college enrollment this year.
News + updatesPetar Djordjevic Named Chief Technology Officer
We’re happy to announce that Petar Djordjevic has been named Element451’s new Chief Technology Officer...
Best practicesProduct5 Ways To Improve Admissions Rates With Higher Education Software
Discover the 5 ways to accelerate and improve your admission and enrollment rates with higher educatio...
ProductBest practicesHow Higher Ed Software Helps Break Admissions Barriers
Discover the benefits of online enrollment software and how it can help you break barriers to admissio...
Best practicesEducation in the Workforce — Why Schools Need Corporate Partnerships with Ray Lutzky
Why corporate partnerships with universities are the way of the future.
Best practices6 Must-Know Definitions for New College Recruiters
The top definitions to help you understand the wide world of CRMs.
Best practicesThe CRM Terms Enrollment Managers Need to Know for 2022
A list of CRM features and terms you should know as you enter 2022.
Best practices11 Ways You Should Be Using Predictive Analytics
Use your data to make an informed guess about what might happen next.
Best practicesThe Evolution of Campus Life — Digital Student Engagement in Graduate Schools and Beyond with Christina Ferrari
How the shift to virtual events has changed the future of student engagement
News + updatesElement451 Obtains SOC 2 Security Certification
As education sector faces increased cyber threats, Element451's got you covered.
Best practices10 Ways to Elevate Your International Recruitment
Creating meaningful connections with students overseas.
Best practices6 Ways to Personalize Your Connection With Students
Ensuring a human touch with every interaction.
ProductAutomationMarketing Automation Makes Teams of 5 Feel Like 100
The right tools to maximize your efforts while saving time and money.
Best practicesThe Power of Experience-Based Recruitment — Why Nik Higgins Believes Peer to Peer Connection Can Solve the Struggle for Recruitment
Harnessing current student authenticity can solve higher ed's biggest issues.
EventsNews + updatesRecord, Recruit, Repeat: A Personalized Video Webinar
Easily record and share personalized with Element451's Covideo integration.
Best practicesHow to Win an Oscar for Your Video Calls
The top 6 tools to make you look and sound amazing on calls.
Best practicesDigital Connection for Gen Z: The Importance of Developing Relationships Before Stepping Foot on Campus with ZeeMee’s Vanessa Didyk
Why students need a space of their own to form bonds.
News + updatesUnbiasing Higher Education (And Beyond)
Who is responsible for removing biases in artificial intelligence?
Best practices7 Secrets to Being a Content Powerhouse
Our top tools for creating graphics, charts, videos, and more.
News + updatesWhy Are New Colleges Opening During an Enrollment Decline?
Shifting the focus to market needs and strong student support.
Customer storiesHow To Overcome the Barriers Created by the Pandemic
Research Review and Customer Survey Report on Current Trends Affecting Higher Education Admissions
Best practicesSimplifying Recruiting and Enrollment for Admissions Professionals
The who, what, and how of recruiting and enrollment.
Best practicesTop Tools To Get Your Time Back
Our favorite time saving tools for maximizing productivity.
Best practicesBest and Worst Pandemic Predictions for Higher Ed from Josh Moody — School Closures, A Test-Optional Future, and the Rise of Credential Programs
What prediction about how Covid would affect colleges was the most off?
Best practicesHow to Master the Art of Personalized Communication
One to one communication to recruit and nurture students.
EventsWhat We Learned at EDUCAUSE 2021
Element451's takeaways from EDUCAUSE 2021.
Best practicesMarketingHow to Deliver an Exceptional Virtual Experience Before the Campus Visit
The visit experience begins online. Make sure it’s seamless.
ProductNews + updatesElement451 Announces Integration with Covideo
As video becomes a top engagement tool, Element451 partners with Covideo.
Best practicesBuilding and Retaining Student, Staff, and Faculty Engagement Upon Returning to Campus with CSU East Bay President Cathy Sandeen
How 2020 changed the ways in which higher ed thinks about (and fosters) student engagement
Best practices3 Ways to Save Time With Marketing Automation
Create an easier, more efficient campaign process that saves your team time and ensures student engage...
Best practicesThe Non-Marketer's Guide to Creating Student Campaigns
Provide a personalized experience, while keeping reducing workload and ensuring success.
Best practicesProduct5 Undeniable Benefits of a CRM for University Admissions
The right CRM software can redefine how university admissions takes student recruitment to new heights...
Best practicesInnovation is Turning Colleges Into Tech Companies — and Why Cliff Holekamp Believes That’s A Good Thing
The rise of technological innovation across universities is turning colleges into tech companies.
Best practicesMarketingAnalyzing Engagement to Make The Right Marketing Move
Why real-time data is the key to stellar recruiting.
ProductNews + updatesAIElement451 Launches Bolt AI
Predictive marketing and expanded personalization using automated intelligence
ProductPersonalizationHow Personalized Video Is Changing the Student Engagement Game
Harness the power of personalized videos to engage students during their enrollment journeys and beyon...
News + updatesMarketingAs Enrollment Declines, Advertising Dollars Rise
Universities are stepping up their marketing game in the face of rapidly declining enrollments.
News + updates
Element451 Tops “Startups to Watch” List
Element451 recently named a “Startup to Watch” by Grep Beat
AutomationContentDo Big Things With a Small Enrollment Marketing Team
Doing a lot with a small team, and in less time, is easier than ever.
Best practicesMoving Forward in the "New Normal" with Melanie Gottlieb
Host Eric Stoller chats with Melanie Gottlieb, Interim Executive Director at AACRAO.
ProductBest practicesLanding Page Dos and Don'ts
Pique interest, gather important contact info, and showcase your school.
AutomationProductContentBuild Your Senior Search Campaign in 15 Seconds
Get the right message in front of the right people at the right time.
Rebounding From the Pandemic with Mordecai Brownlee, President of Community College of Aurora
How do community colleges rebound from the damage done by the pandemic?
News + updatesProductApple Mail Privacy Protection: What You Need to Know
This summer, Apple announced “Mail Privacy Protection”, a new feature designed to prevent email market...
Best practices7 Smart Ways to Increase College Enrollment
Increase college enrollment with smart, tactical, and hands-on strategies that you can use starting to...
ProductCRM for Higher Education: 12 Best Options to Consider
This guide will describe what CRMs do, why they are important, and how they influence the student jour...
Best practices5 Steps to Efficient College Application Management
Implement these 5 tips today for better college application management.
Todd Heilman Named Chief Success Officer
Todd’s attention to student success and engagement perfectly aligns with Element's mission to help col...
College Students Get Honest About Learning During the Pandemic
Students found their good moments, but the difficulties of the last year tripped up even the best stud...
Watch: Taking Education Higher
Education can change the trajectory of someone's life. We capture that spirit of boundary-breaking ach...
Product3 Things We Do Better Than Any Other Higher Ed CRM
Element451's email builder, landing pages, and microsites are easy to use, quick to deploy, and provid...
In Your Element: Enrollment Analytics Certificate
JC Bonilla joined Eric Stoller, VP of Product Strategy at Element451, to discuss his new Enrollment An...
News + updatesElement451 Sees 2X Increase in Higher-Ed Partners
Admissions departments see opportunity to fix broken enrollment process and tackle shortfall with AI-p...
EventsBest practicesIntelligent Admissions Academy Opens to Higher-ed Community
We're inviting all admissions and enrollment professionals to our annual user conference, June 15-16, ...
Best practicesThe Future of Higher-Ed Admissions is Agile
Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as...
News + updatesUX + designIt's All About People: Managing Relationships and Student Data
AIWill AI Reduce or Enforce Biases in College Admissions?
How technology and higher-ed are working together to bridge the education gap.
News + updatesElement451 secures $3M Investment
It’s official: we have secured a Series A investment to further our customers’ success.
News + updatesNew Image Features: Faster Load Times, Editing, and Unsplash Integration
We've been doing some tinkering under the hood to give our users some fantastic new additions when it ...
News + updatesLearning About Element451 - People, Culture, and Technology
It's my third week at Element451 and I'm loving it. One of the questions that people keep asking me is...
Best practicesCollege Enrollment CRM Pricing, Why Transparency Wins (Always)
We’ve listened to directors of admissions and VPs of enrollment and what they want is straightforward,...
News + updatesEdTech Names Element451 a Finalist for Best New Product and Product Setting a Trend
Last summer, we combined our technology with our content expertise to deliver Packs free campaigns.
News + updatesAutomationMeasuring Zoom Events for Maximum Impact in Element451
News + updatesHigher-Ed Tech Expert Eric Stoller Tapped as Element451’s VP of Product Strategy
Best practicesWith Machine Learning, Predictive Modeling for Admissions Is Evolving
Knowing who is likely to enroll means knowing how to use resources wisely.
MarketingAutomationIn the News: Element451 Relieves Pandemic-Battered Colleges and Universities with Packs
News + updatesHow Higher Ed Is Transitioning to Virtual Enrollment
Admissions and enrollment teams are pulling together to help prospective students.
Best practicesExcel in Virtual Student Recruitment for Higher-Ed (COVID Edition)
Pivoting to a digital admissions and enrollment operation.
Best practicesWhy Email Delivery is One Tough Mudder
Crossing the finish line (and landing in the inbox) has never felt so good.
Best practices10 Steps to Choosing the Best Admissions and Enrollment CRM
The who, what, and when of evaluating and selecting a CRM for higher education.
News + updatesWhat Drives Students to Apply? Behavioral Analytics Holds Answers
Best practicesTop CRM Terms Enrollment Managers Need to Know for 2019
A helpful list for those new to CRMs for higher ed or on the lookout for features to expect soon.
News + updatesDe-risking Application Season: Indicators and Interventions for Enrollment Managers
Reduce app-season anxiety by taking the temperature of your submitted application progress.
AIAI in College Admissions: Summer Melt Has Changed (Forever)
Schools can improve and better manage their admitted yield with new tools that predict which students ...
News + updatesBest practicesFive Ways to Maximize Your Enrollment Technology for College Recruiting
Are you getting everything you can out of your admissions and marketing software?
MarketingAutomationAdmissions Marketing Automation
AIPredict 101 for Enrollment Management
The Promise of Prediction and Advanced Analytics
AutomationApplicationsInvolving Machines in Reviewing College Applications Lets Humans Do What They Do Better
Automation tools give readers and reviewers time for the most important tasks.
News + updatesGDPR: What Higher Ed Marketers & Admissions Teams Need to Know
You’re not exempt just because you’re not in the EU.
Best practicesPersonalizationGreat Expectations: Gen Z and the Path to True Content Personalization
Technology and sophisticated marketing techniques have enabled personalized experiences with products ...
Best practicesHow to Optimize a Student Search Email Campaign
Spend less time formulating that perfect subject line and more time on techniques with greater impact.
MarketingEmail Software That Does More for Higher-ed
Top marketers use segmentation and automation. Learn why admissions pros should too.
News + updatesPersonalizationWhat the Rise of Messaging Apps Means for Admissions Teams
They’re changing ecommerce and customer support. How will messaging apps affect higher-ed communicatio...
Best practicesFields Say So Much: Improving a University Application
Usability testing leads the way towards a better college application.
ApplicationsEngineering and User Experience Go Hand in Hand
News + updatesIntroducing Element451: A CRM and More for Admissions and Marketing Teams
The making of an intelligent admissions platform for higher education.
MarketingNews + updatesMaximizing Graduate Enrollment Marketing in a Dynamic Economy
Many schools ask us why their graduate enrollments experience such fluctuations...
News + updatesOrigins and Expansion: An Element451 Profile
Triangle Business Journal reports on our growing admissions and enrollment software.
FSCJ Student Perspective
Remote learning during pandemic with Robin Price
Send us a message to learn more about what Element451 can do for your admissions and enrollment.