The smart CRM for personalized, data-driven higher-ed recruiting.
Powerful. Scalable. Customizable.
Increase efficiency with automation
64% of marketers see benefits of automation within 6 months
Connect 1:1 while reaching thousands through dynamic content
79% of marketers that exceed goals have a personalization strategy
Allocate resources wisely by knowing which students are most likely to enroll
Predictive analytics helped a team go from contacting 100 leads to find 1 best-fit to having to contact only 12
Save time and money with accurate data centralized in one place
Poor quality data costs businesses an estimated $9.7 million per year
Our old CRM was built for business and built 20 years ago. Element451 was built for higher-ed and built yesterday.
Drew University, Assistant Vice President, Enrollment Operations & Information Services
With Element451 we have a full-funnel system that gives us information about every touch point we have with prospects and applicants.
Yeshiva University, Executive Director of Graduate Enrollment Management
The support team is phenomenal. It’s unlike any other product.
McDaniel University, Assistant Director of Graduate Enrollment Management
Select one, more, or all.
Meet the expectations of today’s students with easy-to-use, mobile-friendly applications for school admission, academic programs, and even scholarships.
Improve every stage of the application review process with features like auto-evaluating. Transform your decision communications with digital admissions packages.
Get better results from your student search and marketing campaigns with automated, personalized email and SMS communications. Features advanced segmentation and A/B testing.
Fuel your lead-generation activities with landing pages that entice students to learn even more. Pre-filled forms and dynamic content provide the tools for pages that convert.
Empower your team with instant access to complete profiles of every prospect. From conversation history to contact info, it’s all together.
Promote visit programing, webinars, and more. Then simplify event management with sign-up templates, automated reminders, and on-site check-in tools.
Boost admitted yields with a personalized website that makes the best final case for attending your school. Customize interactive maps, an academic explorer, and more with your content.
Be at-the-ready to answer prospect, applicant, and admit questions wherever they come from: chat, text, email. Use the team inbox to ensure every student’s inquiry is followed up with.
Unlock the power of data to create actionable insight. Use historical, behavioral, and enriched data to uncover recruitment cycle trends and other patterns that will improve your enrollment efforts.
Combine modules for the functionality you need. Explore examples:
Whatever your strategy for attracting students, you’ll need effective ways to communicate with them at every step. This set of modules does just that.
The ease (or difficulty) of navigating the admissions process is an indicator of what it’ll be like to get things done as a student at your school. Give a great first impression.
The campus visit begins online. Provide a seamless experience for everything from open houses for undergrads to webinars about new graduate programs to counselors’ high-school visits.
Personalized content and individualized interactions are crucial in helping admits make their final choice. Deliver both with ease.
These are prerequisites for effective recruiting and are the spine of the system.
Wherever you are in the CRM selection process we’re here to help.
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