Abraham Baldwin Agricultural College Reverses Enrollment Decline with Element451
Abraham Baldwin Agricultural College (ABAC), a rural college in South Georgia, is known for its hands-on, agriculture-focused education. In 2024, ABAC was awarded the Bolte Award for Student Engagement, a recognition of its exceptional efforts to connect with students meaningfully. With a student body that includes both traditional and non-traditional learners, ABAC wanted to improve its engagement strategies, using data-driven methods to personalize outreach and elevate the student experience.
The Problem
- Complex CRM Systems: Abraham Baldwin Agricultural College (ABAC) faced difficulties with CRM systems that were too complex for their staff to use effectively. The college needed a solution that balanced robust communication features with ease of use, ensuring that both marketing and enrollment teams could maximize the tool's potential.
- Declining Enrollment: ABAC was also experiencing a downward trend in enrollment, particularly in new freshman numbers. The college needed a more efficient way to communicate with prospective students and their parents to reverse this trend.
Solution and Implementation
User-Friendly CRM with Advanced Features
The platform's ease of use, combined with powerful features like AI-driven communication and customizable landing pages, made it an ideal fit for the college.
Creative Collaboration
ABAC’s marketing and enrollment teams were given the ability to quickly develop email campaigns, design landing pages, and leverage AI tools like Copilot allowed the teams to address issues and communicate more effectively with prospective students.
Tailored Communication
For the first time, ABAC was able to integrate parents into their communication strategy, tailoring messages to them as individuals. This enhanced engagement contributed to better support for students and a more holistic communication approach.
In the fall of 2023, we reversed a declining enrollment trend, and our new freshman numbers were up nearly 3.5%. We attribute that success to Element451. The platform has transformed how we communicate with students and parents, allowing us to reach them in more personalized and effective ways
The Results
3.5% Increase in Freshman Enrollment
ABAC reversed a declining enrollment trend in the fall of 2023, this turnaround was largely attributed to the enhancements to the new personalized ad tailored messaging.
Awareness Beyond Agriculture
While known for its agricultural programs, Element451 played a crucial role in promoting other growing programs like nursing and criminal justice, helping to diversify the college’s appeal.
Integration outside outside of Enrollment
ABAC plans to further integrate Element451 into other offices, particularly in student retention and alumni engagement to help support students throughout their academic journey and beyond.
Ready to See Similar Results?
Learn how Element451 can help your institution overcome enrollment challenges and improve communication across the board. Contact us today to get started.