Johnston Community College (JCC), located in Smithfield, North Carolina, is a prominent community college dedicated to providing accessible, high-quality education. Under the leadership of a new president, JCC has seen significant growth and transformation, particularly in student recruitment and retention. Carrie Pitts-Densmore, Director of Admissions and Student Services, has been instrumental in driving these changes.

Johnston Community College faced challenges in managing student recruitment and retention efficiently. The absence of a centralized Customer Relationship Management (CRM) system resulted in disjointed communication and labor-intensive manual processes. With the goal of increasing enrollment and improving student engagement, JCC needed a robust solution to streamline operations and enhance the student experience.

Element451's unified platform helped JCC ensure a consistent and personalized student experience, facilitating targeted campaigns, automated follow-ups, and real-time engagement tracking.

AI chatbot (renamed "Jagger" after the college mascot) transformed JCC's interactions with prospective students, handling inquiries and directing students to appropriate resources, saving the admissions team approx. 7,600 minutes in phone calls.

Element451 helped JCC efficiently organize and track attendance for recruitment events, streamlining the process and enhanced student participation.

Revolutionizing recruitment and retention strategies

The implementation process was collaborative, involving key stakeholders from admissions, marketing, and student services. Regular optimization meetings ensured that the system met the college's needs and that data flowed seamlessly between Element451 and JCC's existing systems. A dedicated CRM manager was hired to oversee the process, ensuring smooth integration and effective utilization of the platform's features.

The implementation of Element451 has been a game-changer for Johnston Community College. The platform's automation and AI capabilities have streamlined our processes, resulting in increased enrollment and improved student engagement. The support from Element451 has been exceptional, making the transition smooth and successful. 

JCC experienced a 10% increase in enrollment in the fall of 2023 and a 12% increase in the spring of 2024. These double-digit gains led the North Carolina Community College System in enrollment growth, showcasing the platform's impact.

AI-powered chatbot, Ask Jagger, improved student engagement by providing instant, personalized responses to inquiries. This not only saved time but also ensured that students received accurate and timely information.

Automating routine tasks and centralizing communications freed up staff time, allowing room for focus on higher-value activities. This efficiency translated into better service for students and a more streamlined recruitment process

The ability to track and analyze engagement metrics provided valuable insights into student behavior. This data informed strategic decisions, such as optimizing event times and tailoring communications to specific student groups.

Element451 has transformed our recruitment and retention strategies. The AI-powered engagement and personalized communication have significantly improved our enrollment numbers and student satisfaction. The support from the Element451 team has been outstanding, ensuring a seamless and effective implementation.

Are you ready to transform your student recruitment and retention strategies? Explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Empower your institution to create meaningful, personalized, and engaging interactions with students today.

How Johnston Community College Achieved Double-Digit Enrollment Growth

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