From Application to Enrollment: KCC’s Efficient Admissions Journey with Element451

Kellogg Community College (KCC) is a community-focused institution dedicated to providing high-quality education and fostering student success in Battle Creek, Michigan. It serves approximately 8,400 students annually via five campuses with customized training and online coursework. To streamline its admissions processes and enhance student engagement, KCC's Director of Admissions, Jenni Kotowski, partnered with Element451.

The Problem

KCC faced multiple challenges that impeded their admissions and student engagement processes:

Manual Admissions Processes: The existing homegrown system required students to know their student ID to reapply, leading to a high volume of calls and frustration.
Fragmented Communication: Manually managing communications and workflows by a small internal admissions staff was time-consuming and prone to errors.
Limited IT Support: The admissions team relied too heavily on the IT department for changes and updates, which often slowed the roll-out of marketing workflows.

Optimizing admissions and student engagement

Solution and Implementation

User-Friendly Applications

KCC developed multiple applications tailored to different student types, including traditional, dual enrollment, and selective admission programs like nursing and radiography.

Automated Workflows

The ability to set automated communication workflows ensured that timely and accurate information was sent to students without manual intervention.

Data-Driven Communications

Element451 enabled KCC to set up automated emails based on student data, such as birth dates and addresses, ensuring personalized and relevant communication.

Element451 has transformed our admissions process. The platform’s user-friendly interface and automation capabilities have greatly reduced our manual workload and improved the student experience. The high open rates of our automated emails are a testament to how effectively Element451 helps us engage with our students.

The Results

Increased Application Efficiency

The new application process reduced the time to complete an application to less than 4 minutes, and significantly decreased the number of support calls from 5-10 per day to approximately one per week.

High Email
Open Rates

Automated emails, such as those for Michigan Reconnect, achieved an 82% open rate, significantly higher than the industry standard, demonstrating the effectiveness of personalized and timely communication.

Improved Appointment Scheduling

The introduction of Element451’s appointment scheduling feature allowed students to book appointments easily, enhancing the flexibility and efficiency of the admissions process

Streamlined Internal Processes

Automated reports and data exports allowed staff to efficiently manage and track applications, significantly reducing the manual workload and improving data accuracy.

Get Started with Element451

If you're looking to transform admissions, explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Schedule a demo with our experts to learn more. Empower your institution to create meaningful, personalized, and engaging interactions with students today.

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