AI-Powered Applications: KCC’s Efficient Admissions Journey with Element451
Kellogg Community College (KCC) is a community-focused institution dedicated to providing high-quality education and fostering student success in Battle Creek, Michigan. It serves approximately 8,400 students annually via five campuses with customized training and online coursework. To streamline its admissions processes and enhance student engagement, KCC's Director of Admissions, Jenni Kotowski, partnered with Element451.
The Problem
KCC faced multiple challenges that impeded their admissions and student engagement processes:
- Manual Admissions Processes: The existing homegrown system required students to know their student ID to reapply, leading to a high volume of calls and frustration.
- Fragmented Communication: Manually managing communications and workflows by a small internal admissions staff was time-consuming and prone to errors.
- Limited IT Support: The admissions team relied too heavily on the IT department for changes and updates, which often slowed the roll-out of marketing workflows.
Solution and Implementation
User-Friendly Applications
KCC developed multiple applications tailored to different student types, including traditional, dual enrollment, and selective admission programs like nursing and radiography.
Agent Powered Application Fraud Detection
KCC was able to flag 186 fraudulent applications in just one week with 94% accuracy, ensuring legitimate students could move forward without disruption.
Data-Driven Communications
KCC set up automated emails based on student data, such as birth dates and addresses, ensuring personalized and relevant communication.
Element451 has transformed our admissions process. The platform’s user-friendly interface and automation capabilities have greatly reduced our manual workload and improved the student experience. The high open rates of our automated emails are a testament to how effectively Element451 helps us engage with our students.
<4
Average minutes to application completion
82%
Open rate on AI generated emails
94%
Accuracy in application fraud detection
90%
Decrease in support call volume
Get Started with Element451
If you're looking to transform admissions, explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Schedule a demo with our experts to learn more. Empower your institution to create meaningful, personalized, and engaging interactions with students today.
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