Salem Community College Achieves Rapid Time to Value Implementing Element451
Salem Community College (SCC) is a small, community-focused institution dedicated to providing accessible and high-quality education to its local and surrounding communities. SCC aimed to enhance its admissions and student engagement processes to better serve its diverse student body. To achieve this with a small admissions staff and a compressed timeline, Kelly Schimpf, Dean of Enrollment Management and Student Services at SCC, turned to Element451.
The Problem
SCC faced several challenges in how it found, engaged and admitted students:
- Limited Resources: As a small community college, SCC had a limited team and lacked dedicated CRM management roles.
- Fragmented Systems: The existing CRM was admissions-focused and did not support a full student lifecycle approach, leading to silos and inefficiencies.
- Manual Processes: The reliance on manual processes for managing student interactions and events was time-consuming and prone to errors.
- Lack of Top Funnel Engagement: SCC lacked an effective way to engage students early in the funnel, like an active Request for Information (RFI) form to capture prospective student interest.
Solution and Implementation
Collaborative Selection Process
SCC involved a cross-functional team of about 10 individuals from various departments, including admissions, financial aid, IT, and institutional research, in the CRM selection process to ensure the new system would meet diverse needs.
Guided Implementation
Element451 provided the necessary support and training for a smooth transition, including regular strategy sessions and hands-on assistance from Element’s Customer Success team.
Customized Workflows
SCC created customized workflows and fields tailored to their specific needs, allowing them to efficiently manage their unique requirements for student data and interactions.
Element451 has empowered us to take control of our CRM and tailor it to our specific needs. The guided implementation was a game-changer, and the ability to customize workflows has greatly improved our efficiency. Our team is now more connected and better able to serve our students.
The Results
Increased
Efficiency
Automated processes, along with custom fields and workflows, reduced manual workload and enabled the team to better track and manage student interactions, allowing staff to focus on strategic tasks.
Improved Top Funnel Engagement
The introduction of an active student RFI form captured prospective student interest earlier, leading to better nurturing and conversion rates.
Event
Management
With Element's Events feature, SCC could easily build event landing pages and manage major events like open houses and new student orientations, improving communication and follow-up with attendees.
Adaptive Application Process
SCC implemented a more flexible application process that could accommodate different student types, enhancing the overall user experience and app submission rates.
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If you're looking to transform admissions and enrollment, explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Schedule a demo with our experts to learn more. Empower your institution to create meaningful, personalized, and engaging interactions with students today.
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