Watch Jenny Li Fowler, Jeremy Tiers, and Ardis Kadiu Share Strategies to Enhance Your Engagement with Gen Z.
Adapting to New Trends
Discover how institutions can evolve their digital marketing to connect with Gen Z effectively. In this webinar, Jeremy, Ardis, and Jenny explore the blend of communication mediums—from letters to social media—that resonate with today’s students. Learn why adapting to the preferences of the most educated and entrepreneurial generation is crucial.
Mastering Authentic Engagement
Authenticity and transparency are paramount when engaging with Generation Z. Our panelists explore the importance of designing content with Gen Z in mind (think mobile-first, user-generated content), and unpack the value of straightforward communications that engage rather than overwhelm.
Efficient Personalization at Scale
Effective communication with digital natives demands a personal touch, even when messaging at scale. We highlight how using a conversational tone, direct language, and a single, non-transactional call-to-action can make mass communications feel individualized. We also dive into the potential of AI tools to enhance personalization. Smart bots and AI assistants can dynamically tailor interactions, making each contact feel unique.
