Listen to this sponsored NAGAP webinar, co-hosted by Shane Baglini from Muhlenberg College and Ardis Kadiu, Element451 CEO and Founder. 

In September 2022, Muhlenberg College's Division of Graduate and Continuing Education transitioned to Element451's enrollment marketing CRM, aiming to cut costs and boost conversions. This shift allowed Muhlenberg's marketing and admissions teams to harness the power of AI to create relevant messages at scale, change the tone, and translate copy instantly with its generative AI copywriter, Bolt Copilot. In addition, Element's intelligent chatbot, BoltBot,  handled student inquiries 24/7, with its ever-learning knowledge base. 

The impact felt was swift, with marketing landing pages generating more conversions in the first 30 days than other platforms in the previous six months. Since the system's launch in early 2023, Muhlenberg has achieved impressive metrics:

249% YoY increase in RFI form conversions

26% decrease in cost per thousand impressions across all paid digital campaigns

This success resulted in the recruitment of two consecutive graduate cohorts and, notably, two adult degree completion cohorts for the first time in several years. Additionally, Muhlenberg anticipates over $500,000 in technology cost savings over the next five years as compared to their previous platform.

Join this NAGAP sponsored webinar, as Element451 teams up with Shane Baglini of Muhlenberg College to discuss how the adoption of an AI student engagement platform helped Muhlenberg's marketing and admissions teams create personalized student communications at scale by using Element451's generative AI copywriter, Bolt Copilot.

Join the Element 451 team for a discussion about transforming Graduate Education with AI.

Empowering Small Teams: Discover how AI + Automation support Hyper-Personalized Student Engagement

In today’s rapidly changing landscape of graduate education, harnessing the power of AI is essential for creating meaningful and personalized student experiences. This session is designed for small teams looking to enhance efficiency and effectiveness through automation. Explore how AI-driven CRM tools can revolutionize the way you build and nurture relationships with graduate students. Join us to discover practical strategies and the transformative benefits of integrating AI and automation into your graduate education programs.

Dr. Ray Lutzky, Vice President of Strategic Partnerships, Element451

Dr. Doug Koch, Interim Provost at Southeast Missouri State University

Join Element451's Dr. Ray Lutzsky and our University Partner, Dr. Dough Koch, Interim Provost at Southeast Missouri State University as they explore empowering small teams and how AI can make a team of 10 into a team of 100. Enjoy a unique forum to meet leaders in your field and exchange ideas and information.

Council of Graduate Schools Annual Conference

Join the Element451 Team in a Panel Discussion at HERDI South.

This exclusive event is tailored to companies developing cutting-edge technologies to enhance student success at the community college level. Get a competitive edge by receiving direct feedback from industry leaders and practitioners who will implement your technology. Collaborate with those shaping the future of education and student success.

Boost your innovative solutions with HERDI Innovate. HERDI South's core mission is to provide corporate clients the opportunity to gain critical assessments of their products and services from a number of the South’s most influential community college leaders thereby helping community colleges achieve their strategic goals.

HERDI South

Join us at the 2024 SACSCOC Annual Meeting, where we'll explore the intricate balance between fostering innovation and maintaining compliance with SACSCOC's Principles of Accreditation. We're proud sponsors of this year's event, so stop by and visit our teams in the exhibit hall.

Changing CRMs to Increase Interest and Enrollment

Presenters

More Events

Council of Graduate Schools Annual Conference

HERDI South

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

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Element451 is the only AI-first CRM and Student Engagement platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.