Listen to this sponsored NAGAP webinar, co-hosted by Shane Baglini from Muhlenberg College and Ardis Kadiu, Element451 CEO and Founder. 

In September 2022, Muhlenberg College's Division of Graduate and Continuing Education transitioned to Element451's enrollment marketing CRM, aiming to cut costs and boost conversions. This shift allowed Muhlenberg's marketing and admissions teams to harness the power of AI to create relevant messages at scale, change the tone, and translate copy instantly with its generative AI copywriter, Bolt Copilot. In addition, Element's intelligent chatbot, BoltBot,  handled student inquiries 24/7, with its ever-learning knowledge base. 

The impact felt was swift, with marketing landing pages generating more conversions in the first 30 days than other platforms in the previous six months. Since the system's launch in early 2023, Muhlenberg has achieved impressive metrics:

249% YoY increase in RFI form conversions

26% decrease in cost per thousand impressions across all paid digital campaigns

This success resulted in the recruitment of two consecutive graduate cohorts and, notably, two adult degree completion cohorts for the first time in several years. Additionally, Muhlenberg anticipates over $500,000 in technology cost savings over the next five years as compared to their previous platform.

Join this NAGAP sponsored webinar, as Element451 teams up with Shane Baglini of Muhlenberg College to discuss how the adoption of an AI student engagement platform helped Muhlenberg's marketing and admissions teams create personalized student communications at scale by using Element451's generative AI copywriter, Bolt Copilot.

Element451 is thrilled to join this premier gathering of higher ed marketing professionals—where bold strategy meets real-world impact. Discover how our AI-Powered Bolt Agents can help marketers automate campaign work, engage students at scale, and turn systems of record into systems of action.

Join us at Harbor Social at National Harbor for the AMA after-hours event everyone will be talking about. This is your chance to relax, connect, and experience the kind of party only Element451 knows how to throw. Register Now here https://luma.com/p85i6dqq

Mark your calendars for two dynamic presentations:

From Lecture to TikTok with NotebookLM
Monday, Nov. 10 - 10:20 AM - Main Stage

Higher ed content marketers are drowning in long-form assets, scattered requests, and shrinking timelines. Enter NotebookLM, Google’s AI-powered tool that’s changing the game for lean teams. In this session, you’ll learn how to use NotebookLM to turn a single webinar, research report, or podcast episode into dozens of digital-ready assets, from social posts and emails to video scripts and blog intros. We’ll walk through real use cases and show you how to build an efficient remix workflow that saves time, boosts output, and keeps your sanity intact. Work smarter, not harder—with AI as your content creation co-pilot.

Presenters:
Doug Smith, Director of AI Operations, Element451
Hannah Wilson, Knowledge Management & CRM Coordinator, Project Manager, Forsyth Technical Community College

Cut the Tech Stack. Keep the MarComm Strategy

Monday, Nov. 10, 2025 at 4:40 PM, Exhibit Hall Stage

Marketing tech stacks are bloated. Teams are tired. Budgets are shrinking. And yet, most institutions are still adding more tools instead of simplifying. In this session, we’ll explore how AI Workforces are helping higher ed leaders reduce costs and streamline operations by consolidating their MarTech stacks. Learn how Element451 and other platforms are integrating AI-powered features—from predictive analytics to dynamic content creation—that eliminate the need for point solutions. Walk away with a framework to assess your current stack, identify overlaps, and make a case for cutting tools that aren’t delivering ROI. Because the future isn’t “more”—it’s smarter.

Brendan Henkel, Assistant Vice President of Solutions Engineering, Element451

2025 AMA Symposium

The upcoming AACRAO Strategic Enrollment Management Conference brings together enrollment leaders, student success teams, and strategy experts to tackle the most critical issues shaping enrollment outcomes. Element451 will be there to showcase how our AI-powered Bolt Agents help institutions scale enrollment efforts—automating outreach, accelerating application completion, and delivering personalized student engagement at scale.

Don't miss these sessions:

AI Is Ready to Work — Are You Ready to Lead?


In a world of AI agents, delegation is no longer just a management skill — it’s a core competency for every staff member. From admissions and marketing to advising and student support, AI is becoming a digital teammate that needs clear instructions, context, and feedback. This talk explores what good delegation looks like in a higher ed environment, how design can teach it, and why success with AI depends as much on the user as the model. With real-world examples from Element451, we’ll examine how to help staff build confidence in handing off work to machines.

Presenter: Ty Fujimura, Chief Product Officer

Lead the Transformation or Watch It Happen: Building an AI Teammate Culture in Community College SEM

Wake Technical Community College's enrollment and student services teams are expanding their workforce with AI teammates as the newest members on the org chart. These teammates are reducing busywork, managing repetitive tasks and questions, and helping to create scalability for a college that serves 72,000 students annually in degree and non-degree offerings. Learn how Wake Tech's leaders are leading an AI-teammate transformation across departments with the goal of faster response times and staff members who can be more responsive to higher order needs.

The upcoming AACRAO Strategic Enrollment Management Conference brings together enrollment leaders, student success teams, and strategy experts to tackle the most critical issues shaping enrollment outcomes. Element451 will be there to showcase how our AI-powered Bolt Agents help institutions scale enrollment efforts—automating outreach, accelerating application completion, and delivering personalized student engagement at scale.

AACRAO Strategic Enrollment Management Conference (SEM) 2025

Element451 looks forward to being part of the MCCA Presidents Committee Meeting—a gathering of presidents, chancellors, and invited guests. Join us for dinner, networking, and strategic insights as campus leaders connect and collaborate on key initiatives. 

We’re proud to bring our vision of proactive engagement to the table, showcasing how Bolt Agents, our digital workforce solution, can help move institutions from systems of record to systems of action, empowering smarter, more personalized student engagement.

Changing CRMs to Increase Interest and Enrollment

Presenters

More Events

2025 AMA Symposium

AACRAO Strategic Enrollment Management Conference (SEM) 2025

MCAA President’s Committee 2025

Talk With Us

Element451 is the only AI Workforce Platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.