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Shane Baglini Sr Director Marketing and Recruitment Muhlenberg College

Six Reasons You Should use a Student Engagement CRM

Make better-informed decisions across the student journey. Detail your team's best marketing campaigns, student behavior, and how your team can improve with an Intelligent Student Engagement CRM.

#1 Single Source

Students expect quick and convenient interactions. By leveraging a CRM institutions can streamline their response times to inquiries, concerns, and feedback.

#2 Better Marketing Campaigns

Know which student interactions are best converting applicants into quality students — and leading to enrollment and ultimately graduation.

#3 Better Collaboration

Centralize data into one single source of truth and improve cross-functional teamwork. Your staff will have a current, complete, and accurate file of every prospective and current student.

#4 Identify Bottlenecks

Know what changes you need to make and adjust your priorities in real-time before your enrollment and retention is impacted.

#5 Personalize More

Categorize applicants based on key criteria, such as demographics and interests, and deliver personalized messages to the right students at the right time

#6 Track Progress

 Collaborate from anywhere and track critical metrics such as retention, enrollment, and engagement rates across marketing channels.

Powered by Student Insights

By understanding student behaviors, you can enhance engagement, qualification, and enrollment through your website and broader marketing efforts, leading to progressive performance improvement.

AI BOT + ASSISTANT

Build campaigns in seconds and be responsive 24/7

CONTENT + MARKETING

Personalized multi-channel campaigns

RECRUITING + ADMISSIONS

Streamlined enrollment process

DATA + INTELLIGENCE

Actionable insights that prove effectiveness

Funnel Insights Year over year
Addressing the Ever-Changing Needs of Students

Make smarter decisions across the student lifecycle

Element451 was built to make it easy for higher ed marketers and enrollment teams to focus on providing personalized student-centered experiences.  See first hand how Element451 can help you build a better enrollment funnel—and make your small enrollment team feel twice it's size.

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