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Check out our latest articles on higher-end engagement, marketing, enrollment, and beyond.
Guides & White Papers
Unlock the Future of Higher Education with AI Your Definitive Guide
PDF | 42 pages In an era where artificial intelligence is revolutionizing industries, higher educatio...
Practical ChatGPT Prompt Engineering Tips for Higher Education
Unlock the power of ChatGPT and AI tools to transform your higher education marketing and enrollment s...
Top 6 Recruiting and Engagement Challenges—and How to Beat Them
Tackle top recruiting and engagement challenges with solutions to combat digital overload, personalize...
Gaining the Recruitment Edge for Community Colleges
Community colleges face unique challenges, especially in the wake of a global pandemic. How can commun...
Choosing an Admissions and Enrollment CRM
Discover essential insights and evaluation methods to choose the perfect CRM for your institution. Thi...
Insightful Webinars
The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy
Who needs a cape when you have AI to help you conquer your communications goals? From AI-powered chatbots to brainstorming the most captivating email subject lines to landing those helicopter parents — you don’t have to be the enrollment marketing superhero, you just need the right sidekick.
The Future is Personal: How Trinity Valley is Redefining Student Success
Discover how TVCC's innovative tech stack drove an 18% increase in their Spring 2023 graduating class. We’ll showcase how personalized interactions using AI-powered 24/7 bots, automated email + SMS campaigns, and insightful reports led to TVCC’s enrollment growth and improved student outcomes.
Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Tech
Attracting students and keeping them engaged and enrolled is complicated. We'll explore ways an AI-powered approach, combined with a new student success model, can maximize staff resources and ensure a seamless experience — leading to an 11.7% increase in spring enrollment at FTCC.
Early Success, Not Early Alerts
Learn how to shift from traditional human-first, reactive approaches to proactive strategies with our innovative features. Our goal is to move beyond early alert to early success. We’ll help you empower your student success team to take a proactive approach to student retention.
Our Articles
AIChatGPT for Higher Ed: AI-Powered Marketing | Element451
Get more results from your higher ed marketing campaigns by leveraging ChatGPT and generative AI for i...
Higher Ed Is Thinking Too Small about AI
The surprising upside to AI in admissions.
Best PracticesFull Guide to Student Success in Higher Ed
Rethink the student success experience at your college.
Best Practices8 Creative Ways to Increase College Enrollment
Apply creative recruitment strategies to the college enrollment process. Use Element451 admissions sof...
Best PracticesWhat to Know about Chatbots in Higher Education in 2024
Chatbots are popular for higher ed institutions that want to deliver uninterrupted student support. Le...
MarketingBest Practices9 College Marketing Campaign Ideas — Updated Guide to Reach More Students
A marketing campaign helps you reach your target audience with messages about a school’s brand identit...
Success Stories
Transition to Triumph: Trinity Valley Community College Increases Graduation Rates by 18% with Element451
Embracing innovative technology, increasing communication, and thriving in the digital age.
Blinn College Sees 10% Enrollment Increase with Element451
The community college experienced a 10% increase in enrollment and a 33% decrease in dropouts after implementing the student-centered CRM.
Reducing Costs and Increasing Conversions: Muhlenberg Graduate School Adopts Element451
Muhlenberg Graduate recently transitioned its digital marketing efforts away from a longstanding relationship with a vendor marketing agency and into Element451’s all-in-one enrollment marketing CRM solution.
BYU-Hawaii Goes Beyond Admissions with Element451
A traditionally siloed campus connects thanks to its innovative student-engagement CRM.