Watch Day Kibilds, Maya Demishkevich, and Ardis Kadiu dive into the State of Higher Education Digital Marketing.
Embracing a Dynamic Marketing Mix
Higher education marketing has evolved rapidly, and sticking to a single successful tactic isn’t enough. Our session highlights the importance of delivering the right message to the right audience through the right channel at the right time. Learn how to create engaging and diverse marketing strategies that resonated with today’s students.
Navigating Complexity with Strategic Skills
Digital marketing has become increasingly complex, demanding specialized skills and strategic management. Our panel discusses how institutions can address these challenges by investing in ongoing education for staff and leadership. Discover strategies for integrating tools and streamlining efforts to manage resources effectively and avoid inefficiencies.
AI's Role in Personalized Student Engagement
Prospective students now expect personalized, fast, and flexible interactions. Our panel explores how AI and tools like ChatGPT transform student engagement by providing personalized, 24/7 experiences. Learn how AI dynamically tailored interactions to make each contact feel unique, enhancing the overall student experience.
