The Digital Divide in Higher Education Marketing: Examining the Technology Gap

Enrollify and Element451 have collaborated to produce the first-ever State of Enrollment Marketing Technology report, which aims to establish industry standards for technology expenditure and usage in higher education marketing and recruitment.

The full report, based on the responses of over 100 enrollment managers and marketers, provides insights into the tools and platforms used by schools of different sizes, as well as their satisfaction levels and desired feature-sets.

15% of Higher Education Marketers Don't Use a CRM

Did you know that 15% of higher education marketing teams do not utilize a CRM to handle ad campaigns and prospect communications? Interestingly, this figure rises to 66% for marketers working at private institutions. So, how can a CRM benefit colleges and universities in managing their marketing efforts?

Progress Through Change: Uncover Opportunities for Improvement

The results are in, and they're clear: Higher education marketing teams are in need of a technology upgrade. The survey highlights a particular demand for improved reporting and analytics, email and social media management, and texting and landing pages. Additionally, private institutions must prioritize investing in a CRM for marketing activities to keep pace with their public counterparts.

A screenshot of Bolt Taks on a computer screen

When More isn't More: The Negative Effects of Too Many Programs

76% of institutions using CRMs for marketing and student recruitment rely on multiple CRMs. Interestingly, 75% of public institutions use more than one, while only 40% of private institutions do so. Additionally, the events module and landing page tools in admissions CRMs received a less favorable rating, down 25% compared to other tools.