Webinars about the wins, big ideas, and practical ways to get better and better at admissions marketing and enrollment management.

Engage <strong>Academy</strong>

The future is here! Learn how to leverage prompt engineering in your higher ed marketing to drive engagement, conversions and sign-ups. We’ll show you how to use new tech like ChatGPT and other AI techniques to generate a more creative, personalized and effective marketing experience for your students.

Higher Education Marketing in the Age of AI - How ChatGPT Helps You Work Smarter, Not Harder

Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder

Learn how to make marketing magic with actionable student engagement tactics. Get the insight you need to effectively recruit new students, retain current ones, and re-enroll alums into new programs.

Recruit, Retain, Remarket: Seamless Engagement Across the Student Journey

Learn how chat saves time for busy recruiting teams, creates student-to-student connections, and uses data to improve engagement for all!

Say What? 6 Ways Live Chat Is Changing College Recruiting for the Better.

6 Ways Live Chat Is Changing College Recruiting for the Better

It's schools who are now applying to students, not the other way around. Join us to learn how to intentionally build a student-centered recruiting and applying experience.

Webinar: 5 Ways Student-Centered Enrollment Makes Admissions Easier

5 Ways Student-Centered Enrollment Makes Admissions Easier

Two days of practical knowledge and networking for admissions, marketing, and enrollment professionals who want to put the student at the heart of everything they do. July 26 + 27, 2022. Virtual and in-person in Raleigh, North Carolina. Registration is free and open to all.

Personalizing the Enrollment Journey

Join us at the Association for Graduate Enrollment Management 2022 Summit. April 20 - April 23 in Chicago, IL. Booth P422.

NAGAP 2022 Graduate Enrollment Management Summit

Join us at the Western Association for College Admission Counseling 2022 Annual Conference. April 12 - April 14 in Long Beach, CA.

WACAC 2022 Annual Conference

Between declining enrollment and Covid-19 challenges, colleges and universities have been tasked with finding creative ways to maximize student engagement in today's enrollment landscape. Now, with the new Covideo integration for Element451, your team can easily record and share personalized videos on-the-spot inside your Conversations module. Join us for this educational webinar as we explore this new capability, share best practices and helpful tips for video recording, get you set up with conversation ideas and examples, and show how admissions teams are winning with personalized videos.

Intelligent Admissions: Personalizing Your Video Communication With Students

IA Live: Record, Recruit, Repeat

Watch our CEO and VP of product get into why data is the not-so-secret superpower for today's admissions and engagement teams. 

Insights & Analytics | In Your Element

In Your Element Live: Data, Data, Data

For the first time, Element451's annual user conference is open to the entire admissions and enrollment community. The event includes sessions designed to arm attendees with usable tactics and ideas to take back to their institutions. Registration is free.

IA Academy 2021: Kickoff-Keynote

Intelligent Admissions Academy

Paula Dibley, Vice President of Strategy and Outreach for Forsyth Technical Community College, will lead this conversation with Element451. You’ll come away with ideas you can put to use immediately. Not attending AACC? Get in touch for a recording of the session.

"Ease of Use Was a Big Attractor" - Element451 + User Experience

Doing More with Less — Admissions Marketing + Enrollment

Personalization can have a tremendous impact on engagement. Cornell Tech, for example, saw open rates as high as 80% and click rates as high as 30% when it launched a targeted graduate enrollment campaign. Executing personalization at scale required new approaches and technology. Here, we use Element451 partner school Cornell Tech as a case study in delivering custom content across a portfolio of graduate programs.

This webinar is part of the 2021 NAGAP programming series.

Personalization can have a tremendous impact on engagement. Cornell Tech, for example, saw open rates as high as 80% and click rates as 30% when it launched a targeted graduate enrollment campaign. Executing personalization at scale required new approaches and technology. Here, we use Cornell Tech as a case study in delivering custom content across a portfolio of graduate programs.

NAGAP 2021 - Enriched Data and the Rise of Behavioral Analytics and Personas in Graduate Recruitment

The Rise of Behavioral Analytics and Personas in Recruiting

As college campuses moved online last spring, Howard University reinvented its admitted yield strategy. The results were record-breaking. In an Q&A session with LaTrice Byam, Executive Director of Admission & University Registrar, you’ll learn: What helped most in their pivot to virtual enrollment; How they’re building on their success this year; Why they selected Element451.

As college campuses moved online in spring 2020, Howard University reinvented its admitted yield strategy. The results were record-breaking. Howard had the best fall enrollment in its history.

Go behind the scenes with LaTrice Byam, Executive Director of Admission & University Registrar, to learn how Howard pivoted to virtual enrollment.

Enrollment Victories: How Howard University Beat the Odds in 2020

How Howard University Beat Enrollment Odds in 2020

Intuition and grinding out campaigns remain central figures in the higher-ed marketer’s playbook.  This video explains how dynamic content and intelligent admissions techniques are moving enrollment marketing forward. 

Intuition and grinding out campaigns remain central figures in the higher-ed marketer’s playbook -- despite advances in technology. 

Months to develop audience-specific emails, for example, and deciding if that great open rate was because of a killer subject line or the perfect send time. 

This video explains how dynamic content and intelligent admissions techniques are moving enrollment marketing forward. 

Learn more: https://bit.ly/3kJTTNM

Scaling Automation and Personalization in Higher Ed Enrollment Marketing

Scaling Automation and Personalization in Higher-Ed Enrollment Marketing

Associate VP of enrollment management Jacquelyn Thompson is laser-focused on bringing efficiency to Florida State College at Jacksonville's admissions and enrollment management. Hear how she's modernizing business processes that result in better experiences for prospective students. 

When associate VP of enrollment management Jacquelyn Thompson joined Florida State College at Jacksonville one of her first priorities was bringing efficiency to the school with a true admissions CRM.

Adopting Element451 has been an opportunity to modernize business processes that result in better experiences for prospective students.

Hear her talk about:
- Why FSCJ ultimately chose Element451
- How the software is a great fit for community and 4-year colleges alike
- How we've worked together for a smooth implementation and integration process with their student information system

In Conversation: Jacquelyn Thompson, Associate VP of Enrollment Management, FSCJ

Choosing a CRM for a Community College

In 2020, previous years' admissions and enrollment data were no longer as relevant for anticipating enrollment success. Higher-ed analytics experts present other indicators that can inform predictions about where enrollment is headed. 

Many colleges extended their decision days to June 1. With that date now past, schools have more data around their enrollment activity. 

Beyond enrollment totals there’s information in this data that can help you prepare for or mitigate unexpected changes.

Tracking Enrollment Anomalies - Element451 Webinar

Tracking Enrollment Anomalies

Join us for the upcoming ChatGPT Lunch and Learn session, where we’ll reveal tips and tricks for unleashing the true potential of AI in your marketing strategies and leverage the power of AI to enhance your yield. So, pack your lunch and bring your questions. We’ll leave you feeling inspired and ready to tackle the world.

ChatGPT Ask Me Anything: AI-Driven Marketing for Student Yield

Are you interested in learning how chatbots can revolutionize customer engagement and retention strategies? Discover how our new feature, BoltBot, can automate your customer service, personalize your marketing campaigns, and provide seamless experiences to your students, all using the power of AI. 

BoltBot: How Chatbots Increase Student Engagement and Retention

Element451 and Enrollify joined together to produce the first-of-its-kind State of Enrollment Marketing Technology. Our goal? To establish some industry baselines for: what schools spend on which technology and what features are high on the wish-lists. Join us as we unveil the findings from this report.

Engage Academy

Webinars about the wins, big ideas, and practical ways to get better and better at admissions marketing and enrollment management.

ChatGPT Ask Me Anything: AI-Driven Marketing for Student Yield

BoltBot: How Chatbots Increase Student Engagement and Retention

The 2023 State of Enrollment Marketing Technology

Past Webinars

Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder

Recruit, Retain, Remarket: Seamless Engagement Across the Student Journey

6 Ways Live Chat Is Changing College Recruiting for the Better

Talk With Us

At Element451 we help schools with software that keeps students engaged and enrolled.