Dive into curated discussions of the most exciting advancements in AI, technology, and the latest trends revolutionizing higher education. Brought to you by your friends at Enrollify.

Webinars

StudentHub, Element451’s latest innovation, is an AI-powered, mobile-optimized platform that centralizes essential student services to transform engagement and success. Designed to simplify processes and personalize the student experience, it integrates cutting-edge tools like Bolt Discovery, which delivers tailored insights, and 24/7 AI Student Advisors specializing in Admissions, Academics, Financial Aid, and more. By streamlining access to resources and offering real-time, proactive support, StudentHub empowers institutions to elevate the student journey and achieve meaningful outcomes.

Introducing StudentHub - AI-First Student Success and Support Webinar

Unlock the future of student interaction with our latest webinar on Element Discovery! Join Eric Range and Michael Stephenson as they explore cutting-edge features like AI-driven multilingual support, tailored discovery experiences, and customizable branding. Learn how Element Discovery and tools like Bolt, Ignite, and Engage are revolutionizing college website navigation and engagement. Watch now to elevate your institution's connection with students!

Element Discovery - Your Ultimate AI-Powered Search Assistant Webinar

Join our expert panel in this Enrollify webinar as Day Kibilds, Maya Demishkevich, and Ardis Kadiu explore the current landscape of digital marketing in higher education. From tackling resource limitations to leveraging AI for student engagement, this session covers the latest strategies in personalization, email marketing, and more. Tune in for actionable insights and innovative solutions to help your institution thrive in today’s digital world!

State of Higher Ed Digital Marketing Webinar

Transform your website’s catalog into an interactive knowledge base with Element451's Bolt Discovery. Join Ardis Kadiu, Petar Djordjevic, and Eric Range as they showcase how AI-powered tools like searchable videos, FAFSA content, and semantic search enhance user interaction. Discover the customizable features and flexibility Bolt Discovery offers, and see real-life demonstrations on how to implement this game-changing tool on your site.

Introducing Bolt Discovery Webinar

Introducing Bolt Discovery

In this Enrollify webinar, industry experts share their insights on how to effectively engage Gen Z. Join Jenny Li Fowler from MIT as she discusses the importance of integrating your institution’s culture into content, Ardis Kadiu on using AI for real-time interaction, and Jeremy Tiers on personalizing communication at scale. Learn about Gen Z’s communication preferences, the significance of authenticity, and how platforms like Instagram, TikTok, and LinkedIn can help you connect with this generation.

Connecting with Digital Natives in 2024 Webinar

Join expert professionals as they dive into the world of grant writing for higher education institutions. Discover strategic approaches to secure funding and align your proposals with your organization’s mission. Learn the key components of a winning grant proposal, from needs statements and project design to budget planning. Explore how to build strong partnerships, understand foundation grants, and ensure the sustainability of your educational projects.

Grant Writing 101 for Higher Ed Webinar

Explore the transformative power of generative AI in this Enrollify webinar hosted by Mallory Willsea and Jaime Hunt. Learn how tools like GPT-4 are revolutionizing digital strategies with cost-effective brainstorming and advanced memory retention. Discover practical insights into overcoming adoption challenges, from privacy concerns to cultural integration, and follow a step-by-step guide to building custom GPTs. Stay ahead in the evolving educational landscape with actionable strategies and recommended tools for embracing AI in higher education marketing.

AI Unleashed: Revolutionizing Higher Ed Comms Webinar

Join Jamie Boggs and Timothy Davis in this Enrollify webinar to explore how AI is transforming data management and analysis in education. Learn about overcoming challenges with disparate data, the role of tools like SQL and Python, and the importance of data democratization. Discover how AI and Large Language Models (LLMs) empower staff with enhanced analysis capabilities and see ChatGPT in action for enrollment predictions and campaign performance. Gain insights into privacy concerns, FERPA compliance, and safely integrating AI into academic data management.

AI-Powered Data Democratization Webinar

AI-Powered Data Democratization 

This final webinar of our series is your strategic session on assessing your AI readiness and navigating the adoption of AI across the diverse facets of your institution. In this comprehensive wrap-up, we'll synthesize the insights from our previous webinars and focus on preparation and implementation. It's time to shift from theoretical to practical, from learning to doing. We'll equip you with a clear AI readiness checklist, helping you to evaluate your institution's current landscape and identify key areas for AI integration.

Actionable AI: The AI-Ready Campus

This session is all about leveraging AI to redefine teaching and learning for the digital age. We will demonstrate how AI is not just an add-on but a transformative force in education. Delve into the exciting potentials of AI-generated teaching content that aligns with your curriculum needs, providing a tailor-made learning experience that resonates with every student.

Actionable AI for Teaching & Learning

In part three of our Actionable AI series, we'll reveal how AI streamlines operations, from generating content to uncovering knowledge and insights hidden in data. We'll explore cutting-edge AI applications that are redefining what it means to be productive.

Actionable AI for Productivity

Welcome to the second installment of our Actionable AI webinar series, where we unravel the power of AI in crafting an unparalleled student experience. Learn how AI assistants can act as virtual guides, helping students navigate their academic path with ease and precision.

Actionable AI for the Student Experience

Dive into AI with the first of our five-part webinar series. This session is where we lay the groundwork, showing you the vast AI terrain and exploring its potential to elevate every corner of your institution. Discover how AI can amplify student experiences, supercharge your team’s productivity, and refresh teaching and learning methods.

Actionable AI: Making Sense of Artificial Intelligence 

Who needs a cape when you have AI to help you conquer your communications goals? From AI-powered chatbots to brainstorming the most captivating email subject lines to landing those helicopter parents — you don’t have to be the enrollment marketing superhero, you just need the right sidekick.


The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy

Discover how TVCC's innovative tech stack drove an 18% increase in their Spring 2023 graduating class. We’ll showcase how personalized interactions using AI-powered 24/7 bots, automated email + SMS campaigns, and insightful reports led to TVCC’s enrollment growth and improved student outcomes.

The Future is Personal: How Trinity Valley is Redefining Student Success

Attracting students and keeping them engaged and enrolled is complicated. We'll explore ways an AI-powered approach, combined with a new student success model, can maximize staff resources and ensure a seamless experience — leading to an 11.7% increase in spring enrollment at FTCC.

Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Tech

Learn how to shift from traditional human-first, reactive approaches to proactive strategies with our innovative features. Our goal is to move beyond early alert to early success. We’ll help you empower your student success team to take a proactive approach to student retention. 

Early Success, Not Early Alerts

Two days of live and on-demand sessions with industry experts and presentations on AI, student engagement, direct admissions, early alerts, comm plans, thriving in chaos, data, chatbots, team efficiency, content marketing, and more.

2023 Virtual Engage Summit

Join us in June for our next webinar, Beat the Heat: 5 Small Marketing Tweaks You Can Make This Summer To Multiply Your Growth This Fall, on maximizing your growth this fall.

5 Small Marketing Tweaks You Can Make This Summer To Multiply Your Growth This Fall

The upcoming webinar will explore how AI can enhance yield management in the enrollment process. The session will focus on 5 cutting-edge tactics that can help turbocharge the enrollment process. Participants will learn how to leverage AI to optimize their enrollment strategies, increase efficiency, and maximize enrollment yields.

AI-Enhanced Yield Management: 5 Cutting-Edge Tactics to Turbocharge Your Enrollment

Join us for the upcoming ChatGPT Lunch and Learn session, where we’ll reveal tips and tricks for unleashing the true potential of AI in your marketing strategies and leverage the power of AI to enhance your yield. So, pack your lunch and bring your questions. We’ll leave you feeling inspired and ready to tackle the world.

ChatGPT Ask Me Anything: AI-Driven Marketing for Student Yield

Are you interested in learning how chatbots can revolutionize customer engagement and retention strategies? Discover how our new feature, BoltBot, can automate your customer service, personalize your marketing campaigns, and provide seamless experiences to your students, all using the power of AI. 

BoltBot: How Chatbots Increase Student Engagement and Retention

Element451 and Enrollify joined together to produce the first-of-its-kind State of Enrollment Marketing Technology. Our goal? To establish some industry baselines for: what schools spend on which technology and what features are high on the wish-lists. Join us as we unveil the findings from this report.

Enrollify | Element451 Survey

The 2023 State of Enrollment Marketing Technology

The future is here! Learn how to leverage prompt engineering in your higher ed marketing to drive engagement, conversions and sign-ups. We’ll show you how to use new tech like ChatGPT and other AI techniques to generate a more creative, personalized and effective marketing experience for your students.

Higher Education Marketing in the Age of AI - How ChatGPT Helps You Work Smarter, Not Harder

Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder

Learn how to make marketing magic with actionable student engagement tactics. Get the insight you need to effectively recruit new students, retain current ones, and re-enroll alums into new programs.

Recruit, Retain, Remarket: Seamless Engagement Across the Student Journey

Learn how chat saves time for busy recruiting teams, creates student-to-student connections, and uses data to improve engagement for all!

Say What? 6 Ways Live Chat Is Changing College Recruiting for the Better.

6 Ways Live Chat Is Changing College Recruiting for the Better

It's schools who are now applying to students, not the other way around. Join us to learn how to intentionally build a student-centered recruiting and applying experience.

Webinar: 5 Ways Student-Centered Enrollment Makes Admissions Easier

5 Ways Student-Centered Enrollment Makes Admissions Easier

Two days of practical knowledge and networking for admissions, marketing, and enrollment professionals who want to put the student at the heart of everything they do. July 26 + 27, 2022. Virtual and in-person in Raleigh, North Carolina. Registration is free and open to all.

Personalizing the Enrollment Journey

Join us at the Association for Graduate Enrollment Management 2022 Summit. April 20 - April 23 in Chicago, IL. Booth P422.

NAGAP 2022 Graduate Enrollment Management Summit

Join us at the Western Association for College Admission Counseling 2022 Annual Conference. April 12 - April 14 in Long Beach, CA.

WACAC 2022 Annual Conference

Between declining enrollment and Covid-19 challenges, colleges and universities have been tasked with finding creative ways to maximize student engagement in today's enrollment landscape. Now, with the new Covideo integration for Element451, your team can easily record and share personalized videos on-the-spot inside your Conversations module. Join us for this educational webinar as we explore this new capability, share best practices and helpful tips for video recording, get you set up with conversation ideas and examples, and show how admissions teams are winning with personalized videos.

Intelligent Admissions: Personalizing Your Video Communication With Students

IA Live: Record, Recruit, Repeat

Watch our CEO and VP of product get into why data is the not-so-secret superpower for today's admissions and engagement teams. 

Insights & Analytics | In Your Element

In Your Element Live: Data, Data, Data

For the first time, Element451's annual user conference is open to the entire admissions and enrollment community. The event includes sessions designed to arm attendees with usable tactics and ideas to take back to their institutions. Registration is free.

IA Academy 2021: Kickoff-Keynote

Intelligent Admissions Academy

Paula Dibley, Vice President of Strategy and Outreach for Forsyth Technical Community College, will lead this conversation with Element451. You’ll come away with ideas you can put to use immediately. Not attending AACC? Get in touch for a recording of the session.

"Ease of Use Was a Big Attractor" - Element451 + User Experience

Doing More with Less — Admissions Marketing + Enrollment

Personalization can have a tremendous impact on engagement. Cornell Tech, for example, saw open rates as high as 80% and click rates as high as 30% when it launched a targeted graduate enrollment campaign. Executing personalization at scale required new approaches and technology. Here, we use Element451 partner school Cornell Tech as a case study in delivering custom content across a portfolio of graduate programs.

This webinar is part of the 2021 NAGAP programming series.

Personalization can have a tremendous impact on engagement. Cornell Tech, for example, saw open rates as high as 80% and click rates as 30% when it launched a targeted graduate enrollment campaign. Executing personalization at scale required new approaches and technology. Here, we use Cornell Tech as a case study in delivering custom content across a portfolio of graduate programs.

NAGAP 2021 - Enriched Data and the Rise of Behavioral Analytics and Personas in Graduate Recruitment

The Rise of Behavioral Analytics and Personas in Recruiting

As college campuses moved online last spring, Howard University reinvented its admitted yield strategy. The results were record-breaking. In an Q&A session with LaTrice Byam, Executive Director of Admission & University Registrar, you’ll learn: What helped most in their pivot to virtual enrollment; How they’re building on their success this year; Why they selected Element451.

As college campuses moved online in spring 2020, Howard University reinvented its admitted yield strategy. The results were record-breaking. Howard had the best fall enrollment in its history.

Go behind the scenes with LaTrice Byam, Executive Director of Admission & University Registrar, to learn how Howard pivoted to virtual enrollment.

Enrollment Victories: How Howard University Beat the Odds in 2020

How Howard University Beat Enrollment Odds in 2020

Intuition and grinding out campaigns remain central figures in the higher-ed marketer’s playbook.  This video explains how dynamic content and intelligent admissions techniques are moving enrollment marketing forward. 

Intuition and grinding out campaigns remain central figures in the higher-ed marketer’s playbook -- despite advances in technology. 

Months to develop audience-specific emails, for example, and deciding if that great open rate was because of a killer subject line or the perfect send time. 

This video explains how dynamic content and intelligent admissions techniques are moving enrollment marketing forward. 

Learn more: https://bit.ly/3kJTTNM

Scaling Automation and Personalization in Higher Ed Enrollment Marketing

Scaling Automation and Personalization in Higher-Ed Enrollment Marketing

Associate VP of enrollment management Jacquelyn Thompson is laser-focused on bringing efficiency to Florida State College at Jacksonville's admissions and enrollment management. Hear how she's modernizing business processes that result in better experiences for prospective students. 

When associate VP of enrollment management Jacquelyn Thompson joined Florida State College at Jacksonville one of her first priorities was bringing efficiency to the school with a true admissions CRM.

Adopting Element451 has been an opportunity to modernize business processes that result in better experiences for prospective students.

Hear her talk about:
- Why FSCJ ultimately chose Element451
- How the software is a great fit for community and 4-year colleges alike
- How we've worked together for a smooth implementation and integration process with their student information system

In Conversation: Jacquelyn Thompson, Associate VP of Enrollment Management, FSCJ

Choosing a CRM for a Community College

In 2020, previous years' admissions and enrollment data were no longer as relevant for anticipating enrollment success. Higher-ed analytics experts present other indicators that can inform predictions about where enrollment is headed. 

Many colleges extended their decision days to June 1. With that date now past, schools have more data around their enrollment activity. 

Beyond enrollment totals there’s information in this data that can help you prepare for or mitigate unexpected changes.

Webinars

Dive into curated discussions of the most exciting advancements in AI, technology, and the latest trends revolutionizing higher education.
Brought to you by your friends at Enrollify.

Past Webinars

Introducing StudentHub - AI-First Student Success and Support Webinar

Element Discovery - Your Ultimate AI-Powered Search Assistant Webinar

State of Higher Ed Digital Marketing Webinar

Talk With Us

Element451 is the only AI-first CRM and Student Engagement platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.