We just came back from an inspiring time at this year's 2023 AMA Symposium for the Marketing of Higher Education!

At the conference, we joined a fantastic community of marketing and communication experts, all committed to using the latest innovations to improve their effectiveness. Element451 didn't just attend; we were there to share our expertise as AI pioneers in the higher education realm.

Our goal? To assist institutions like yours in leveraging AI to boost staff productivity, offer speedy and personalized information, and ultimately, increase enrollment. 🚀 Missed our session? Explore the blog for a session recap and more AI resources!

Element451 Founder + CEO, Ardis Kadiu, presenting at AMA 2023

Our booth at AMA 2023 was abuzz with activity. From engaging discussions to one-on-one sessions with our AI experts, attendees had the opportunity to explore the world of AI in higher education marketing. 

Our session, "Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder," presented by our Founder and CEO, Ardis Kadiu, and Devin Purgason, executive director of student care at Forsyth Tech, was a resounding success. It shed light on the practical applications of AI in marketing and garnered considerable attention.

In addition to all the enlightening discussions, attendees had the chance to pick up their copy of the "Definitive Guide to AI in Higher Ed" at our booth, a valuable resource to continue their AI journey.

How to think about and adopt artificial intelligence at colleges and universities.

Beyond exploring ChatGPT, prompt engineering, and the latest AI innovations, three key messages took center stage at this year's conference.

In the ever-changing landscape of higher education, one of the prominent challenges that resonated throughout the conference was the shifting expectations of students. 

The era of reactive outreach strategies is behind us. 

Instead, proactive engagement that delivers completely accurate and personalized information to each individual has become the gold standard. Attendees learned how AI is playing a vital role in this paradigm shift, ensuring that institutions can meet these new expectations effectively.

2. Boosting Staff Productivity through Automation

Another significant trend addressed at the conference was the quest to enhance staff productivity. It's all about making the most of human potential. 

AI has been harnessed to remove humans from processes where their involvement isn't necessary, not replace them. This automation of previously manual tasks not only increases productivity but also boosts job satisfaction among staff members. 

The attendees left with a deep understanding of how AI can reshape workflows for the better.

The need for faster and more accurate insights was a prevailing theme. When it comes to assessing what's working and what isn't, the power of AI is evident. 

The improved ability to analyze data and gain insights into ROI has paved the way for better cross-departmental collaboration and a holistic view of the student journey. Attendees discovered how AI can provide a bird's-eye view of an institution's performance and success metrics.

To help marketing and communication experts level up their strategies and become more effective in this digital age, we've put together some key resources.

Executive Director of Student Care, Devin Purgason, presents at AMA 2023.

ChatGPT has over 100 million users, but everyone is stuck in beginner mode. Prompt engineering is the key to creating targeted and personalized messaging that resonates with your audience, ultimately driving increased engagement and enrollment.

Become part of the elite group of forward-thinking professionals (from any industry!) who understand and have mastered the skill of the future — prompt engineering. Our comprehensive course is designed to empower you with the tools and knowledge to transform your career and outperform the competition.

Ideate faster, create more compelling personalized content at scale, and develop better campaigns and content that capture attention.

Practical ChatGPT Prompt Engineering Tips for Higher Education

Learning ChatGPT prompts is important because it allows you to effectively communicate with the language model and receive desired responses. 

By understanding how to structure prompts effectively, you can convey your intentions clearly to the model. Well-crafted prompts help the model comprehend your specific requests and provide more accurate and relevant responses.

This amazing tool revolutionizes how higher education marketers create content for various platforms like SMS, email, landing pages, social media, and more. It's like having a personal assistant who can rewrite your marketing campaigns while taking care of tone, formality, grammar, and even summarizing information into easy-to-follow steps or bullets. It's a game-changer for busy enrollment marketers who want to save time and still produce top-notch content.

Take advantage of our comprehensive guide to harnessing the potential of ChatGPT.

Enrollify— where higher ed marketers go to grow — certainly made its presence felt. Stationed at the Element451 booth, we interviewed some of the industry’s best for the podcast. If you haven’t already, subscribing to Enrollify should be at the top of your to-do list because you won’t want to miss the incredible content we’ve lined up for release in the upcoming weeks. 

Monday night was nothing short of sparkling. Picture this: a room full of listeners, enthusiasts, and the voices behind the mics coming together. Our happy hour was the talk of the conference, giving everyone a chance to meet their favorite podcast hosts. We raised our glittery glasses, toasting the spirit of Enrollify and the connections that bring us all together.

And the collaboration didn’t end there. We joined forces with the dynamic Josie Ahlquist for a MarComm Barbie party that was all about community-building and celebrating female empowerment in higher education. It was a blend of brilliant minds and insightful conversations, all topped with boas, beads, and friendship bracelets.

Zach Busekrus conducting a live podcast episode from AMA 2023.

This checklist serves as a vital tool to ensure that your institution's specific needs align seamlessly with the capabilities of the AI solution you're considering. 

Our checklist also acts as a safeguard against potential stumbling blocks. Think of it as a safety net in uncharted territory. It prompts you to consider critical factors like scalability, integration with existing systems, and data security. 

By following our checklist, you're ensuring that the AI solution you choose is fully aligned with your institution's goals of enhancing staff productivity, boosting engagement, and ultimately increasing enrollment

When you start a search with a clear, strategic goal in mind, it's much easier to steady your sights on the right product and vendor. To make it an even clearer choice, use our checklist to ensure success.

Element451 staff and AMA attendees at our happy hour event.

To learn more about what Element451 can do for your institution, sign up for a workshop with one of our AI experts.

Let's talk strategy as we work together to reach your goals.

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