Transforming Student Engagement at RIT Certified

RIT Certified, a division of Rochester Institute of Technology (RIT), focuses on providing professional training and workforce education. Serving a diverse audience that includes individuals without traditional degrees and professionals seeking up-skilling, RIT Certified aims to meet the evolving demands of the job market.

The Problem

RIT Certified faced several challenges that impeded their ability to streamline operations and improve student engagement:

Diverse audience needs: With a wide target audience, ranging from recent high school graduates to mid-career professionals, RIT Certified needed to tailor communications and offerings to various learner profiles.
Manual processes: Managing applications and communications manually was time-consuming and error-prone, hindering the ability to scale effectively.
Disparate data: Integrating data from various systems to gain a holistic view of student interactions and outcomes was complex and required a robust solution.

Streamlining processes and enhancing engagement

Solution and Implementation

Customized Applications

Element451 enabled the creation of multiple tailored applications for different student types, such as those for NSA-funded IT and cybersecurity training.

Automated Workflows

Setting up automated communication workflows ensured timely and personalized interactions with students, reducing the manual workload on staff.

Data-Driven Insights

With Bolt Insights, RIT Certified could track and analyze every student interaction, leading to more effective marketing strategies and improved student outcomes.

Element451 has been instrumental in our ability to efficiently manage our diverse audience and streamline our processes. The platform’s user-friendly interface and automation capabilities have significantly improved our efficiency and student satisfaction. Our engagement rates and application completion rates have seen a remarkable increase since we implemented Element451.

The Results

Enhanced Marketing Efficiency

Using Element451’s campaign pages and email workflows, RIT Certified executed targeted marketing campaigns efficiently, resulting in improved lead generation and higher engagement rates with prospective students.

Streamlined
Applications

Element451's application feature enabled RIT Certified to manage various application types more effectively, reducing administrative burdens and enhancing the user experience for applicants.

Improved
Retention

By tracking student interactions and tailoring follow-up communications, RIT Certified saw an increase in course enrollments and retention, ensuring students remained engaged throughout their learning journey.

Efficient Data Integration

Automating routine tasks and communications freed up staff time, allowing them to focus on higher-value activities. This efficiency translated into better service for students and a more streamlined recruitment process.

Get Started with Element451

If you're looking to transform student engagement, explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Schedule a demo with our experts to learn more. Empower your institution to create meaningful, personalized, and engaging interactions with students today.

Need More Inspiration?