Texas State Technical College (TSTC), located in and around Dallas, TX, is a pioneering institution dedicated to advancing technical education and ensuring job placement for its graduates. With a mission centered around career intentionality and industry responsiveness, TSTC sought to enhance its enrollment processes and student engagement strategies. This led their CMO, Michael Bettersworth, to the adoption of Element451.

TSTC faced significant challenges with its previous systems. The transition from an older Salesforce implementation to a new Workday Student ERP highlighted usability issues that hampered the application experience. The existing application process was cumbersome, causing a high abandonment rate and failing to support TSTC's consultative admissions approach. The need for a more flexible, user-friendly application system became imperative to drive growth and align with the college’s strategic goals.

TSTC conducted a thorough review of potential CRM solutions, emphasizing the need for simplicity, flexibility, and alignment with their institutional values. Element451 stood out for its transparency and higher education focus. The implementation process was highly collaborative, involving detailed discovery documents and clear prioritization of use cases through the Moscow method.

The new application system significantly reduced complexity, leading to a drastic improvement in conversion rates.

AI Assistants for Students automated responses to frequently asked questions, immediately reducing the burden on the enrollment team.

Personalized communication strategies were developed to engage prospects effectively and provide relevant information at the right time.

Optimizing enrollment and student engagement

Element451 has transformed our application process, making it significantly more user-friendly and efficient. The transparency and support from the Element451 team were crucial in achieving these results.

For summer and fall semesters, application counts rose by 30%.

Conversion rates from application start to submission skyrocketed from 25% to nearly 90%.

Cost per submitted application dropped from $424 to $81, demonstrating a significant increase in the efficiency of marketing spend.

A simplified application process and AI-powered engagement tools improved the overall user experience, making it easier for prospective students to navigate and complete the application process.

If you're looking to transform the student application process, explore the powerful capabilities of Element451 and see how it can help your institution achieve similar success. Schedule a demo with our experts to learn more. Empower your institution to create meaningful, personalized, and engaging interactions with students today.

Transforming Enrollment at Texas State Technical College

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