[Panel] State of Higher Ed Digital Marketing

How Southeastern University Drove Rapid AI Agent Adoption — and Transformed Enrollment Workflows in 90 Days

Higher ed teams want the impact of AI, but adoption can feel like the hardest part. In this live session, you’ll hear how Southeastern University rapidly onboarded staff, built trust, and embedded Bolt AI Agents into day-to-day admissions and enrollment workflows—all within their first term. You’ll learn the practical strategies their team used to introduce AI as a teammate, not a threat; how they rolled out early use cases that delivered quick wins; and what changed for their counselors, leadership, and students once agents began doing real work around the clock. Whether you’re evaluating AI agents or already experimenting with them, this session gives you a clear roadmap for driving adoption that feels empowering, not overwhelming.