On Thursday, July 20, Element451 Vice President of Marketing & Demand Generation Mallory Willsea, spoke at the SAFC KC Quarterly to deliver a presentation titled "ChatGPT & AI For Higher Ed." 

In this enlightening session, she shed light on how generative AI can revolutionize student engagement in the higher education sector. 

By leveraging AI, student behavior data, and modern marketing automation, Element451 empowers higher ed institutions with a competitive edge from recruitment to graduation.

SAFC KC - July 20 2023.pdf

Willsea highlighted the significant challenges faced by schools and students in the higher education landscape. 

Astonishingly, only 40% of community college students complete their degree within six years, and nearly half of all students drop out within their first year. These disheartening statistics illustrate the pressing need for innovative solutions to improve student outcomes. 

Furthermore, 41% of currently enrolled postsecondary students admitted to contemplating "stopping out" in the past six months, revealing the ongoing struggle to keep students engaged and motivated to persist in their education. 

Campus closures have also severely impacted students' enrollment and completion rates, emphasizing the urgency of addressing these issues.

The Benefits of Generative AI in Higher Ed 

The presentation continued with an exploration of the many benefits that generative AI can bring to the realm of higher education. The key advantages discussed included:

1. Personalization: Generative AI enables institutions to deliver highly personalized and targeted content, customized messages, ads, and campaigns to students. 

This level of personalization enhances student engagement and improves the overall experience throughout their academic journey.

2. Efficiency: Leveraging generative AI allows higher ed institutions to automate routine and time-consuming tasks, such as answering frequently asked questions, scheduling appointments, and providing guidance to students through chatbots. 

This automation streamlines administrative processes, freeing up valuable resources and personnel.

3. Access: Generative AI can make information and resources more accessible to a diverse student population. 

By providing information in multiple languages and formats, institutions can bridge communication gaps and foster a more inclusive learning environment.

With its AI-powered and customizable platform, Element451 can provide an unparalleled level of support to institutions seeking to engage with their students in a more effective and dynamic way.

Level up your higher education marketing game with ourChatGPT Cheat Sheet for Higher Ed. This comprehensive resource is packed with valuable insights to help you harness the power of ChatGPT to supercharge your marketing strategies. 

Plus, there's still time to join the waitlist for our upcoming Prompt Engineering for AI course. Ideate faster, create more compelling personalized content at scale, and develop better campaigns and content that capture attention with our very own prompt engineering course.

It's time to embrace the transformative potential of AI in higher education. Connect with Element451 to explore how cutting-edge technology and AI tools can help your institution thrive in the ever-evolving landscape of higher education. 

Don't let your institution lag behind; seize the opportunity to integrate this new technology and provide your students with an enriched learning experience.

ChatGPT & AI For Higher Ed: Presentation Recap

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