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Element451 Announces Integration with Covideo

by Sirley Carballo · Oct 25, 2021

Video has emerged as a top engagement tool for marketers. According to recent findings, 88 percent of marketers reported a positive ROI from direct video communication.

That's why, Element451 is proud to announce our integration with Covideo, a video messaging platform that makes it easy for college admission teams to create and send personalized videos through our CRM platform directly to students’ via text message or our internal chat feature.  

"With students preferring more digitally-driven ways to receive information, we decided to try reaching them in a non-traditional way by adding personalized videos to our communication flows. We can already see the level of engagement is trending in a positive direction."

“We’re thrilled to now have Covideo integrated into Element451 for our new and existing users,” says Ardis Kadiu, CEO and founder of Element451. “Applying to college is a complicated process. With personalized video responses, students receive more immediate answers and get to know a school in a more human to human way.”

With the addition of Covideo, counselors and other staff can record and send messages right from Element where they are already engaging with students. They can also share pre-recorded videos to frequently asked questions.

“This partnership adds yet another tool for admission teams to engage with students – this time through personalized videos that are simple to record and have been shown to improve engagement,” said Jason Price, Covideo CEO.  


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