AI-Powered Solution To Boost Staff Efficiency And Student Enrollment

Enrollment marketing is a critical aspect of higher education institutions' success, and the ability to engage with prospective students effectively is crucial.

Unfortunately, many colleges and universities are working with outdated solutions for enrollment marketing that often fall short of delivering the desired results. Others have their hands in too many software, apps, or tabs to count.

That's where Element451's new solution, Ignite, comes in. Ignite is an AI-powered communication platform that works with any existing CRM to streamline enrollment marketing efforts while providing personalized, automated outreach, and increasing engagement and conversions. 

This blog post will explore Ignite's features and benefits and how they can transform your enrollment marketing efforts.

What is Ignite?

Ignite is a new software bundle from Element451 that helps colleges and universities provide personalized and AI-powered communications that empower staff and wow students. It’s created to seamlessly integrate into whatever CRM system you currently use, even if it’s not Element451.

Ignite provides every tool schools need to reach today’s digital-first learners. Omni-channel messaging, unlimited 2-way texting, & embeddable live chat join forces with personalized email + SMS campaigns delivered at the perfect time with marketing automation.

Some key features of Ignite include:

• Multichannel communication 
• Email + SMS marketing
• Dynamic campaigns
• Marketing automation
• Shared inbox
• AI Chatbot (BoltBot)
• Generative Content (Copilot)
• Unlimited 2-way texting
• Bolt Tasks 
• Lead tracking + Management
• Unlimited segmentation

Personalized and Automated Outreach 

Ignite's AI-powered platform coexists with any CRM platform to provide personalized and automated outreach at scale, allowing enrollment and engagement staff to connect with students meaningfully throughout the entire student lifecycle.

Staff can create and automate personalized and on-brand outreach based on individual student needs and interests, ensuring students receive relevant and timely communications. AI helps by segmenting and automatically sending personalized communication relevant to each student through workflows that are easy to set up.

Ignite's dynamic personalization and automated workflows help institutions send the right message to the right student at the right time, leading to higher conversion rates and better outcomes.

AI-Powered Intelligent Chatbot and Generative Content

Ignite's AI-powered chatbot, BoltBot, provides a conversational interface for students to engage with institutions 24/7. It’s embeddable on any of your institution’s web pages and every interaction goes directly to a shared inbox, so conversations are never lost.

The chatbot can answer common questions, schedule appointments, and guide students through the enrollment process through a pre-loaded knowledge base. BoltBot can even be used as an early alert system, drawing attention to potential issues or questions before they escalate.

The AI-powered chatbot is customizable, allowing institutions to tailor the chatbot's responses to specific student needs and interests. The more information you feed BoltBot, the more personalized and relevant the responses.

Ignite's generative content tool, Copilot, uses AI to suggest personalized content for outreach campaigns, improve writing throughout the software, and instantly translate, shorten, expand, or summarize any content, saving staff time and resources while ensuring that students receive relevant and engaging content.

Workflows and Marketing Automation 

Set it and forget it. Ignite's workflows and marketing automation capabilities streamline communication efforts, allowing staff to create and manage complex communication plans easily. 

The platform automates routine communications such as email and SMS campaigns, freeing up staff time for higher-value activities such as relationship-building.

With Ignite's AI-powered segmentation, it’s easy to personalize hundreds of emails at the click of a button, ensuring each student receives messaging relevant to their interests, needs, and stage in the life cycle.

Multichannel Communication That Engages

Ignite helps you generate engaging email and SMS campaigns and comes with a shared inbox to reduce friction for both staff and students. 

Unlimited two-way texting means no limit to the messages you can send, and there’s no need to use anyone’s personal cell phone numbers. Everything is integrated right into the platform, so any staff member can jump right in and keep the conversation going.

Staff can also create customized communication plans and workflows that automate outreach across different channels, so students receive the intended message in the formats they’ve come to expect. 

Segment the automated communication by stage in the funnel, intended major, population, and any other criteria you set.

Lead Tracking + Task Management

Boost your staff’s effectiveness to reach your targets with ease and efficiency. Streamlined contact profiles and unlimited segmentation mean better lead management across your entire institution, ensuring a streamlined outreach process for prospects and students.

Element451’s smart task management system, Bolt Tasks, is built into Ignite and allows users to stay on top of personal and departmental tasks easily. 

Easily assign tasks to specific staff members, set deadlines, and track progress in real-time. With Ignite's task management, staff can stay organized and focused on higher-value activities, ensuring they maximize their time.

Intuitive User Interface in One Simple Platform

Ignite's user interface is intuitive and user-friendly, making it easy for staff to navigate and access all the features they need to streamline their communications efforts. 

The platform provides a seamless experience for staff, with simple and streamlined navigation. Best of all, there’s no coding or specialized training required.

Plus, partners using these advanced communication tools can now clean up their tech stack. Southeast Missouri State University eliminated five technology vendor relationships by implementing these cohesive communication tools.

Streamlining Marketing Efforts and Reaching Enrollment Goals

Ready to streamline your enrollment marketing efforts and achieve better outcomes? With Ignite, you can connect with prospective students meaningfully, increase engagement, and achieve better outcomes.

Request a demo of Ignite and see how our AI-powered communication platform can transform your enrollment marketing strategies.