Highlighted Sessions on AI
Unlock the AI Revolution in Your Team presented by Jaime Hunt
As Chief Marketing Officer at Old Dominion University, Hunt has firsthand experience in leading teams through technological transformations.
This session will guide attendees on how to foster an environment of innovation and curiosity about AI, crucial for staying ahead in today's digital age.
Crafting AI-Powered Social Media Influencer Strategies presented by Maya Demishkevich and Jenny Li Fowler
This collaborative session brings together insights from Carroll Community College and MIT to show how AI can supercharge your social media strategies.
Learn how to scale content production and amplify your institution's voice through powerful, AI-driven social media campaigns.
There's a GPT for That presented by Shane Baglini and Allison Turcio
Shane Baglini (Muhlenberg College) and Allison Turcio (Siena College) explore the transformative power of ChatGPT in higher education marketing.
This session is perfect for those looking to enhance content quality and efficiency, even without deep technical expertise in AI.
AI and Data: Your Content Marketing Superpowers presented by Brian Piper
Brian Piper, from the University of Rochester, will demonstrate how AI and data analytics can revolutionize your content marketing strategy.
Attendees will learn practical ways to leverage these technologies for research, ideation, creation, distribution, and optimization of content.