The Higher Ed Marketer’s Guide to ChatGPT and Generative AI is a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and, Zach Busekrus from Enrollify. 

Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. 

In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities.  You’ll learn:

• How to craft a great prompt for ChatGPT
• How ChatGPT be used to increase digital advertising performance
• How ChatGPT be used to increase opens and clicks for your event marketing emails
• How ChatGPT be leveraged during a group brainstorm
• How to train ChatGPT to get you what you need
• And much more! 

Want to dive right in? Listen to:

• Why personalization matters (5:30)
• Strategies to summarize lengthy emails (18:35)
• How ChatGPT can improve the tone of your messages (21:33)
• Unbiasing your messaging with multiple perspectives (34:40)

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About the Series 

The Higher Ed Marketer’s Guide to ChatGPT and Generative AI is podcast series brought to you by Enrollify and Element451.

In Episode 1, you got a crash course on ChatGPT and why higher ed marketers and enrollment managers should care about this revolutionary tool…

In Episode 2, you’ll join Ardis and Zach for a live brainstorm on how marketers and admissions professionals can use ChatGPT to generate innovative campaign ideas and increase operational efficiency…

In Episode 3, Ardis and I are joined by JC Bonilla, Element board member, and Chief Data Officer at Vayner Media, for a conversation on the history of generative AI and how the broader advertising space is using AI to promote their products and services.

And, finally,  in Episode 4, Zach and Ardis are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI to build one of the industry’s most powerful and user-friendly CRMs on the market. 

Full Transcript of Episode 2

Zach Busekrus

This is episode two in this special series that we're doing with you and the rest of the incredible team and Element that's really doing it. We're doing a deep dive into ChatGPT and AI and how these kind of tools have been talked about, by pretty much every media outlet, it's You can't escape it right now. There's like this momentum in the air right around AI and specifically this ChatGPT tool, we want to talk a little bit about how folks in higher ed marketing and Enrollment Management can leverage these tools in very practical and very productive ways. So I'm pumped for this series, but I'm really just also excited for this episode where we're gonna dive into some of these ideas. But before we do so do you want to just give us kind of like a quick little refresh? For those who may have not listened to Episode One and or they listened to Episode One. But it's been a week since they've consumed the content. You just give us a quick 30 to 60 seconds sort of overview of what chat GPT actually is.

Ardis Kadiu

Yeah, yeah, absolutely. So ChatGPT is an AI, I think the analogy that we use last time is a much more advanced Alexa or Siri. It is a tool that can generate content, depending on specific prompts that you give it. It's backed by its builder. It's the company that has built it is called Open AI. And they have built an AI machine learning or AI model, artificial intelligence model, which is based on a lot of text data. And it's able to produce content based on any particular prompt that you can ask it or any particular input that you provide to it.

Zach Busekrus

Very well said I love just the way you kick that off. Do you that's the analogy that I literally after you I had never used it before. But after you said that last time Ardis, I was having a conversation with my grandma. And she was like Zach, like, what is all this chat? I think she called it Chatd3p. And I was like Grandma, it's like a way more sophisticated Alexa, and she loves her Alexa, and she talks to her Alexa all the time. And for her that did it. And I was like, I gotta give credit to Ardis for that one. So that analogy, I think does sort of speak volumes for what this tool is.

Ardis Kadiu

Yeah, exactly. Exactly. Well, I am pumped for today's chat, because what, you know, I think that this is like a really appropriate time to dive into some ideas around how folks can leverage not just ChatGPT, but also other AI tools that are popping up, it seems like every day now. And I think that why this is such a pertinent time to be having this conversation is higher education as an industry has been hit with a number of things over the last few years. That is quite frankly, like totally disrupting the space, right? Obviously, there was COVID. But beyond COVID Just incredible. Or maybe as a result, at least in part of COVID Incredible turnover, you saw, we're still seeing folks kind of leave moving into the private sector, we're seeing folks kind of just even staying in higher ed but jumping ship very quickly and starting at one institution. And then literally six, seven months. They're there and another and so there's this incredible like moment, right that we're still living through where especially leaders are, are stressed about retention, right leaders are stressed about asking their teams to do even more than they're already doing. And while AI is by no means some magic silver bullet that's going to fix all those problems, at least right now. The conversation we had last week and the conversation that we'll continue to be having today. And over the next few episodes here, I think is important because what it does at least someone as you mentioned last time, it offers sort of a perspective of how we could leverage these tools to act as CO pilots right to reduce some of like the mental load that our team members spend a lot of time doing, right, these manual tasks, these like laborious sort of like, run of the mill processes that these tools can help simplify and quite frankly, help us save a lot of time. So what I was hoping to do today Ardis is pick your brain a little bit on what are some specific ways you see folks right now leveraging tools like ChatGPT to help reduce the amount of time and effort that their teams have to spend sort of doing these these these manual tasks.

Ardis Kadiu

Depending on what type of work you're doing, ChatGPT can be very useful as a generator of ideas, as a way to mass personalize communication, communications, or as a way to make things more accessible. And I'm going to kind of go into those three different areas. One of them is personalization. So with personalization, we talked about this a little bit before, but personalization and a lot of these tools can help in creating highly personalized and targeted contact for prospective students. So one of the things that we can do is we can take a bullet point list with a few things as a template and then say, generate an email that is empathetic and focuses on these different points. And he will create an email for you with those specific points in there and variables. And now you can take that and you can kind of replace a couple of bullet points again, and kind of generate another email, another email, another email that's very specific to those people. So that's the personalization level. And we'll touch base on this a little bit later, as perhaps we can even show a couple of things that you might have available. The second one is efficiency, right? So the efficiency, part of ChatGPT can be used around routine time-consuming tasks. If you're answering a question over and over again, you might kind of ask ChatGPT around doing quick searches, or kind of rephrasing things or providing guidance to a student, but you have a library of information. And you can just grab a few things from there and say, Can you rephrase this? Or can you rewrite this in two sentences? Or you have a body of text? And then you can bring that in and say, I have this really long answer, but I'm actually communicating with them over SMS. So I really need this to be under 100 characters, can you give me can you rewrite this under 100 characters, so so that is at the efficiency level, right. And also, you can kind of generate ideas for you at that efficiency as well. The last one

that we have, or the third one, of course, we always have to go into three, it's access, right? If you think about access, ChatGPT can make information and resources more accessible to students with disabilities are language barriers. So translation is one of the things that becomes super important. So now, when you can Adyen, you can generate a response. But these models are really good at giving you that response in a completely different language. So you can ask it, hey, here's a response. But can you output it in Spanish? And give you that answer in Spanish. So now you can just send a non-speaking English student or someone who, who's challenged with, with English, in a completely different language, and you can respond to them in that language. So those three areas are super important. And when you can focus on all three of those, we can dive deeper into each one of those specific areas and in how you can go about it. But mentally thinking about personalization, right, how to make things personal, personal communication efficiency, how do we do more? And how do we do things faster? And then access? It's like, how do we have different modes of communicating with people with disabilities or changing something to a different language? And so on, and so forth?

Zach Busekrus

Yeah, yeah, I love that framework. I think it's super, super helpful for folks. Diving, diving a little bit deeper into I think this falls under both personalization and efficiency, like one of the things that came to mind as you were talking Ardis is, anytime you're especially if you're representing a particular program, right, like, let's say you're working in admissions, and you're working with a faculty member, and a student, like has a program specific question. Sometimes faculty members might like, write an essay in terms of a response. And as the admissions counselor coordinator, you know, you can't, you can't just copy and paste a five-paragraph essay response with lots of jargon, and send it to a 17-year-old, right, who really just have like, a relatively basic question about the program, right? And so you could in theory, to help like streamline this you could take the faculty members' response, you can throw it into ChatGPT and you could say, hey, summarize as you just mentioned, summarize this faculty members response in like, Gen Z lingo or something like that, right? And maybe that's a little bit too crass. But you know what I'm getting at and because of the context that this catches up to you He has, it'll, it'll output something that at least is, you know, worth working with. Right? You might not, it's not going to be perfect, but like, it'll surprise you how good it is a quick example to write as I, maybe this is a little meta and not the company. But as, as we've already hopped on Ardis, I knew we were gonna be talking about AI and in higher ed and ideas for folks, I literally, like, jumped into ChatGPT and I got in which you know, you don't always get in, because I'm not a premium or Plus member here. And I asked ChatGPT just said, How should higher ed marketers use ChatGPT. And there's a couple of things I want to point out here that I thought were really interesting. So, you know, it always does a good job of kind of like summarizing the prompt, right for you. And then it talked about, you know, chatbots, which was, you know, somewhat expected content creation, personalization, alumni engagement, but actually the one that like, I hadn't thought of at least immediately, and I guess this is just a version of a chatbot. But was social media engagement. So how, you know, hired marketers can use ChatGPT, to engage with followers on social media platforms, ChatGPT can be used to respond to comments and questions on social media that provide quick and accurate answers to followers. And, you know, this might be a little bit outside of the wheelhouse of, of most of the folks who are tuning into this conversation, but your social teams, right, spend a lot of time answering the same questions, right? And you can leverage a tool like this to take care of some of that lift, right, just think through the savings of time there. I also thought this was really interesting Ardis. So at the end, it says, ChatGPT says it's important to note that while ChatGPT is a powerful tool for higher ed marketers, it should be used in conjunction with other marketing strategies to create a well-rounded marketing plan. ChatGPT should always be used ethically, and transparently making it clear to users when they are engaging with an AI power tool like it, it has the quote, unquote, and social awareness to write to provide like the disclaimer, that is necessary. So So folks, don't just take this and run with it, which I thought was just like really, really, really smart. But um, anyways, I thought this was like a fun, very practical kind of use case of these ideas, right? Are not rocket like, these aren't revolutionary ideas. But in this particular context, at least for me, social media wants to get out of Oh, interestingly, I hadn't thought about that. How do I think a little bit deeper about how I might use that in my context, I feel like this is like a very practical way in which someone might be able to use this tool.

Ardis Kadiu

Exactly. You can kind of continue on that a little bit more. And so the idea generation is really interesting with ChatGPT. You can you know, depending on what was your original question that you asked? Can you repeat?

Zach Busekrus

The original question was, how should higher ed, marketers use ChatGPT? And if, if you're not watching this on YouTube, we're looking at ChatGPT. The tool itself and the original prompt that I gave the tool was, how should higher ed marketers use ChatGPT? Sorry, I probably should have said that at the front here.

Ardis Kadiu

No, no worries. So now the next thing that you can do is you can ask it. Give me five examples of best practices.

Zach Busekrus

Give me five examples. For doing this in real-time, folks. have best practices. What's next Ardis? For using Sorry, I'm typing with one hand and holding my mic with the other for using ChatGPT in personalized emails, emails, perfect. Alright, let's see what happens here. Okay. All right. Sure, here are five best practices for using ChatGPT. In a personalized email, you're going to read these Ardis?

Ardis Kadiu

Well, sure. So we can use personalized subject lines and it goes into saying make the subject lines and email personalized attention-grabbing. It says you can use ChatGPT to generate subject lines that are tailored to the recipient's interest of past behavior. Of course, in case we need to give it some more context or context is important. The second one is users. tailor the content to the recipient's interest provides value and includes a clear call to action. Now one of the things that we can now do is we can ask ChatGPT to write an email with the recommendations above.

Zach Busekrus

Write an email using to a prospective student called

Ardis Kadiu

John

Zach Busekrus

All right. Go ahead.

Ardis Kadiu

Well, we want to add a little bit more context, right, because we want to tell them John who lives in North Carolina and is interested in engineering

Zach Busekrus

In and hearing all right, and this just for folks who haven't caught on already, this is a prompt, right? We are currently asking the tool to do something for us. So let's see what ChatGPT does. Drumroll, please.

Here's an example email that incorporates the best practices that we mentioned above. Subject, John, learn how you can engineer your future at XYZ University. Your job? That's pretty good, right? It is. Your job to help the team will find you well, as someone who is interested in engineering, you're probably looking for a university that can help you achieve your goals and prepare you for a successful career. That's why I wanted to reach out and tell you about XYZ University located in the heart of North Carolina. Okay, so that's where they might have lost a little bit of context. They might have assumed that yeah, they're assuming University is in North Carolina. Yeah, yes. at XYZ University, we are committed to providing our students with a world-class education and engineering. Our faculty members are experts in their fields and have years of industry experience, and our students have access to state-of-the-art labs and facility facilities that allow them to gain hands-on experience in their chosen fields. Based on your interest and your past behavior, we believe that our engineering program would be a great fit for you. Our program is designed to give students a solid foundation in the principles of engineering, and we offer a wide range of specializations to help you focus on the areas that interests you most. Here are a few examples of the specializations we offer aerospace engineering, chemical engineering, civil engineering, computer engineering, yada, yada, yada. We also offer a range of extracurricular activities and opportunities for students to get involved in research projects and internships. Our goal is to help you gain the skills and experience you need to succeed in the engineering field. Blah, blah, blah, thank you for considering our university as you embark on your educational journey we look forward to hearing from you soon. Best regards. I mean, that sounds like every email that I've ever received during my secret shopping experiments from an engineering program.

Ardis Kadiu

Exactly. So now we can, we can try to make that a little bit more personalized, obviously, by adding more context. But now you can go back and you can kind of change the details of that if you want. And now it will give you a different email. One more thing that we can now start adding to this is because the way that ChatGPT works is it actually keeps track of your prior context. So it will use some of the things that you've told it before. So now you can come in here and you can say give me a or summary of the above email in 140 characters.

Zach Busekrus

Yeah, let's do that. Summarize the above email. And 140 characters. Yeah, because that's a long email. I don't know that. John would read that whole email. Summarize the about email in 140 characters. Okay, let's see what they say. Don't think you might have to scroll down a little bit.

Oh, there you go. Thank you, Ardis. Discover how XYZ university can help you engineer your future. Learn about our faculty facilities, specializations, extracurricular, hashtag engineering, so it knows it or thinks it's a tweet, right? Because of the 140 characters that we threw in correctly.

Ardis Kadiu

Exactly. So now you can go ahead and transform this content. Now that you have it you can ask it to give it to you in different formats. So one of the things that you can ask it to do is, again, write a tweet with emojis.

Zach Busekrus

Yeah, yeah. Write a tweet. On the above, with? Or what if we just say write a happy tweet? To reduce it to happy to it? Yep. Write a happy tweet on. can't spell Happy, happy tweet on the above. Let's see what else Yes. Excited to share the amazing opportunities available in our engineering program at XYZ University. Join us in engineering your future today. They did like the congratulations and the rocket ship, emojis and they said hashtag higher ed hashtag stem. Wow. That's a lot of tweets. Okay, ready to engineer your future at XYZ University, visit our website and explore our resources to learn more hashtag engineering, and hashtag higher ed. Wow.

Ardis Kadiu

So the point here is that you have some piece of content already that you have written, you can ask Chet GPT, to change the formatting of that you can ask it to make it more happy or friendly, or direct, or so you can change you know, the tone of this message is by giving it a piece of content and saying change this, you can ask it to summarize it into different kind of summaries for different posts, right, you can ask it to write a LinkedIn post, which is a little bit longer, it understands that the right to write the tweet, you can write it, you can tell it to write an SMS message you can ask for include a call to action in there, you can specify what the call to action is. So all of these different things, you can kind of modify the content to personalize it. And to make it better or to change the tone or to make it easier, the best thing you can do is probably go in and take a look at some of your emails, take those emails and come in and say rewrite the following content in a friendly tone, or include call to actions and make them short, you know, two paragraphs long, right? Yeah. So yeah, you can do that. And you can't go ahead and copy an email, you know, that you've you have kind of written before. Yeah, and it will kind of completely change the tone and rewrite that email for you. Or that piece of content in a nice way. A message can come in from the Dean, which can be, you know, an announcement to students, but it's in the form of a memo, it's pretty long, you can ask it to create a bullet point, a bulleted list off that content. So it basically summarizes the crazy bulleted list. And then now you can send it out to your own campus students, you can ask it to write a better subject line for the email. So write me a subject line for the following email. And then you can give it the email that you have. And you can ask it to write five subject lines all at once. And then and then you can then ask it to create a you can elaborate on one of those subject lines, right? So you can do all of these different things. And you can kind of continue that conversation. But it's all in the effort of saving time. Yeah. Because most of the time, what you're doing is you're taking a piece of content or piece of text. And you are transforming that to put it in a different medium, right? Yeah. So we do that every single day and making your content better. It's again, something similar to we have stuff ready. So let's make that better. Let's make the subject lines better. Let's make it more personal. All right. The other part that you can do in here is you can create this prompts, and you can add variables in there. So you don't have to rewrite the prompt over and over again. You can create these variables and you can say, you know, where we put John before or you can say student name. And then we can put student's name below equals to the person's John, and then you will write something specific for that. Wow. So yeah. It sounds like you're you did you rewrote it above as a 17-year-old.

Zach Busekrus

Yeah, I was. Well, I was thinking as you're, as you're talking about, like context, right Ardis and like how like, and specifically about, like personalization and like tone and style, I given sort of this example that we've been running here. I was just curious, like, how would it just be and again, all I said, was rewrite the above as a 17 year old would. And this is again, sticking to our John example, who's interested in engineering at Iron who, who lives in North Carolina, and he said, and the ChatGPT says, Hey, John, are you? Are you into engineering, check out XYZ University, it's sick, you can choose from six cool specializations, and tons of extracurriculars, visit our website to learn more hashtag engineering, hashtag higher ed. And this time, there are three emojis that were included a rocket ship, it looks like a guy, engineer and a woman engineer. This is great. This is amazing. And again, what you're saying is, this is this is not something that you would just copy and paste and blast out to all of your prospects, but, but again, like it just is a very quick and easy way to diversify a message into a number of different tones and then discern like, alright, what tone is going to make the most sense, given the person or audience that I'm communicating with?

Ardis Kadiu

Exactly, exactly. So that is the baseline for what you can use it for. You have content, bring it in here, change the tone, change the format, summarize it, put it in different kind of formats for the different channels?

Zach Busekrus

Yeah, yeah, no, I love that. Another thing that I'm just thinking about here is like digital advertising, right? And just all the other like, we're using a lot of copy examples. Because I think that that's maybe an easier example to pull from, but like, let's say you're analyzing your digital ad campaigns, and you realize, like, wow, like, we're like, when it comes to this audience, we just can't figure out like how to increase our conversion rate on these campaigns by more than, you know, 2%, or whatever it is, right? And so using ChatGPT to basically be like, Hey, here's the ad copy I've been using, here's the audience, I'm trying to go after how, like, how should I rewrite this, if I'm targeting, you know, male, a male audience between the ages of 35 and 45, right, or something like that. And then and say, Look, give me five to 10 different versions of, you know, this copy that I could use to target this particular audience. And then again, it's just it acts as like this incredible brainstorming tool for you, and you're in your team. And who knows, like maybe there's some sort of insight that ChatGPT has on what this particular demo had, that this particular demographic has, that can then be used in a context of your headline copy for your, you know, Facebook, ad creative or whatever it is.

Ardis Kadiu

Exactly, exactly. So one of the other things that I'm going to give you as an example is, so we talked about in this case, we said, ChatGPT in Iread. Marketing, yep. You do you want me to

Zach Busekrus

share my screen? So yeah, are you are using Yeah, go ahead, take over.

Ardis Kadiu

So I will do that. Let me see if I can. I have some crazy. I have some crazy ones in here. Oh, here's an interesting one. So we'll probably make some of this available laughter. But this is a editor boss. So you can actually provide a lot of context. In this case, what I did is we said, hey, you're an editor, boss, detail-oriented content editor as an editor, your primary role is, so essentially, we're priming it, we're giving it context around telling him what an editor is and how it does things. And then we're going in and saying your ultimate goal as a content editor is to improve the clarity, coherence and overall effectiveness of a written piece of content, blah, blah, blah. So so it's a pretty long prompt, and then we'll we're asking it to do is to evaluate at the end we're saying, if you have more than one edit, so basically, we're saying provide all of these suggestions or editor suggestions. And at the end, we're saying respond, ready? If you acknowledge and an El Pais my first text for you to analyze, and it says ready, right. And then after that, what I did is I just pasted a paragraph in here. I'm basically I took a couple of paragraphs of one of the articles that we had on our website. And what it will do is if somebody if a writer or somebody else is giving you this content, essentially what it's done in here down below is said, Okay, here's the overall, it gives you an overall feedback. Here's some pieces of actionable advice that can improve this content, reorganize the history, the introduction to provide a clear definition of the report. And its purpose clarify the relationship between the report and COVID-19 pandemic, because this was a an article about the COVID, 19 pandemic, and so on so forth, use specific examples to illustrate the trends. Add additional information to enhance the piece and provide context for the reader, consider rephrasing certain sections, and then it goes into detail around line editing. It's like, okay, you know, rephrase this way, around structure and organization tone of voice, it says, maintain the current tone of voice of the piece, because we told it to kind of do it in a specific tone of voice. It does things like grammar and spelling, it kind of fixes those, and does that and then around formatting as well. So this is a very powerful prompt that you can go ahead and modify yourself. And now you can give any writer or anyone from that's bringing you a piece of content to fit into the style of your, of your writing of your team. Yeah. And what's important about this is that this now goes into that second part, right is the efficiency part. It's like, yes, you can provide all these things manually. But it's much easier for somebody like a language model like this, that knows the relationship between sentences, and grammar and spelling and all these things, and can kind of know the context and give you the overall feedback. So this is one of the more interesting ones that I've had. But let's go in. What do you think about this one?

Zach Busekrus

I say, one, one quick thing I want to mention before you move on, it's just, if for nothing else, what this does is it saves any editor, the time to organize, like overall feedback, line editing, spelling and grammar, like, you know, specific, you know, inline edits, right? That time spent alone, organizing feedback, right? You just saved, let's call it at least 30 minutes, right? That it might take somebody to just figure out, alright, how am I going to organize the sections of feedback that I want to give to this writer, right? And then even these specific examples, even if some of them are more general, all you need to do is, is take that general statement and add a little bit of extra context for specificity. Like, for example, XYZ, and that's it right? And or you can even ask ChatGPT and a follow-up to like, Hey, give me one or two specific examples of how we need to clarify language in the introduction. Yeah, yeah. Yeah, that's all you're gonna do. And I yeah, that's this is like, again, this is powerful. And like, I feel like as you get into this, you just start coming up with all these other ideas of Oh, my gosh, like, how, how could it make this, you know, workflow a little bit easier. And again, the goal is like, this is not to, like, replace your editor. This is to make your editor much more efficient and effective, and probably, like, enjoy their job a little bit more, because they get to go and focus on like, the core substance of critique, right, they get to really, you know, critique the piece holistically rather than having to spend so much time picking apart, right, each individual sentence.

Ardis Kadiu

Exactly, exactly. So of course, it went ahead and did that. And it's basically giving us some really, really good examples in here and how to do that. So So just like we saw before, this is a progressive approach, right? You're asking you certain things, and then you can kind of evolve on that. And you can ask it to modify that, because he has a history of all this, all these things that you gave it before. Now,

Zach Busekrus

much more sophisticated. Remember, the Hemingway app? Did you ever use that, like chrome extension or whatever that you use? You could throw your like blog post in and it would highlight sections and say clarify or like, you know, your poor sentence structure or whatever it was like, this is like a significantly more sophisticated version of that.

Ardis Kadiu

Exactly, exactly. Now, one thing that I wanted to so the next what I wanted to ask you before was yeah, we wrote this ChatGPT in higher ed marketing, right. And one of the things it's that it's really good at is give you multiple perspectives and viewpoints on a particular topic. So if somebody is giving you like if you're writing an article, you want to be unbiased or you want to kind of somebody has an opinion or something and you don't have enough research or you like your, you want different viewpoints on this. So one of the prompts that's really useful for this is you can give it a topic and then then you can say for the above topic, write multiple perspectives, from a group with different viewpoints for each perspective write in their own voice, using phrases that that person would use. So this then gives you the ability to know in this case, it's giving you a perspective of a higher education marketing manager. Right. And it's going into saying higher education marketing manager ChatGPT has become an indispensable tool for me to effectively communicate with potential students ability to process vast amount of information provides personalized responses, engage in natural conversation, charge EPDs help with university stand out from the competition, not only does it save time and resources, but it also ensures that our communication with students is consistent and tailored for specific needs. Another one perspective from the admissions office, I have a perspective from a prospective student, right. So you can see that as a prospective student, I found GPT to be an incredibly useful tool in my college search, it allowed me to get answers to my questions quickly and easily without having to navigate to confusing websites and wait for a response from an admissions officer. The personal, personalized responses I received made me feel like a university and invested in my success. And the instant support gave me confidence. So essentially, you can use this prompt in a number of different topics. And you'll figure out different points of view from different perspectives. This can be very useful if you're new if you're considering a new initiative, or if you are just even curious about something or if you're writing an email on a topic, and you want to understand like, hey, I want to make sure that, um, I have the voice of multiple people, but without doing interviews, or asking those different people, or different types of groups, how they feel. This can kind of provide, you know, the starting off that research.

Zach Busekrus

Yeah, yeah. You know, what I'm also just thinking to Yeah, to your point on this is like, just even coming up with good questions to ask particular audiences and stakeholders, like, you know, folks spend so much time and like survey design, like serving prospective students serving existing students serving, you know, faculty members, right, serving, you know, alumni, whatever it might be, using a tool like this to just come up with, like, really great survey questions, could also be an incredible time saver. And hey, specific questions for specific segments within that population that you want to survey, right? Like, how do you ask a question? What would be a good question to ask somebody who is from this background? Who's in this particular program? Who's you know, who's a sophomore who's a junior, and just, you know, using this, again, as an incredibly powerful brainstorming copilot, right? Partner in crime, so to speak, does all the legwork for you so that you can go and really sort of put your creative juices to work? Once you have sort of a baseline understanding of, you know, the possibilities that are more than, you know, that come to mind a little bit more? Quickly, so to speak.

Ardis Kadiu

Exactly, exactly. And we can go ahead and write that survey, and it actually does that for us. So we asked the right, two questions survey for each group, on their opinion of the topic, came back and said, are higher ed, marketers? Have you found GPT to be an effective tool to improve your engagement communication with prospective students? In your opinion, what are the key benefits of using sheds? GPT in higher ed marketing, and how does it compare to other communication channels? Again, you know, like, we can kind of continue on this trend on this thread and kind of build on top of it.

Zach Busekrus

Yeah, yeah, this is, this is so amazing Ardis. Do you know, from a technical perspective, how long eight retains the memory of the thread?

Ardis Kadiu

Yeah, I think it's about 3000. Words. Okay. Okay. We've got about 4000, they call them tokens, which technically, is, is about a word. So about 3000 words, which is pretty long.

Zach Busekrus

Well, hey, this has been awesome. And I love the show and tell. And again, for folks who are just listening to this, I would recommend that you go well, we'll have the YouTube link in the show notes. And so even if you've listened to it, it'll probably be more interesting and more helpful. If you just kind of scroll down to the bottom, check out the link in the show notes. And you can at least see some of these prompts that Ardis and I referenced today. Again, we'll also be sure to link ChatGPT in the show notes as well. So you can go ahead and just play around with it yourself if you haven't already. And of course we'll have fun links to all of our Are two lots of great content from our friends at Element. But again, this is episode two in a four-part series here. Ardis, this has been great, thank you so much for for your time. Any parting words for folks before we sign off today?

Ardis Kadiu

Yeah, no. So this is just scratching the surface, we, I will actually have a webinar going a little bit deeper and some of these prompts on March 8. So we can add that link to that webinar as well. But we're actually going to cover, you know, some of the progressive prompts and we'll have about 10 or so prompts that, you know, from subject writing to some of the other things that we talked about today. And, you know, we'll make a lot of these available on our website and some of the prompts as well.

Zach Busekrus

That's amazing. And if you're listening to this, and it's after March 8, we'll have a link to the recording of the webinar that you can check out as well, assuming that Element is cool with that. Of course, yeah, of course, of course. Yes. Well, great. Thank you all so much for tuning in, and we'll talk to you next time.

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