How Personalized Video Is Changing the Student Engagement Game
by Sirley Carballo · Oct 05, 2021
It’s no secret that video has been gaining popularity in the past few years. The phones in our pockets have changed the way we use video and made capturing and sending video messages more accessible to all. So how do we harness the power of personalized videos to engage students during their enrollment journeys and beyond? Our latest episode of In Your Element explored all the benefits of integrating personalized videos into your admission strategy and beyond.
What Does "Personalized Videos” Even Mean?
When we talk about personalized videos, we mean a video meant to connect one-on-one with a student, usually coming from a counselor or someone the student is working with on their academic journey. There’s no need for your media department or marketing team to produce anything! Really, these videos should be another way to enhance personal communication with each student, similar to how you might shoot off a quick email or send a reminder text. And integration into a CRM platform like Element451 allows you to do just that.
Students are very adept at figuring out what's mass-produced and what isn't. You can stand out by showing that each student is an individual by sending a message that’s crafted just for them and their specific journey.
Covideo and Loom Integrations
To make it easy for you to insert videos from your library or record a new video right in the CRM, we’ve launched integrations with Covideo and Loom.
Covideo allows you to send low-effort personalized videos through various communication channels right inside Element. Covideo features easy recording, instant uploads, and a full library of videos you can access over and over. Loom’s features even allow you to record your screen. Then, you can send your video via the chat feature. Soon, you’ll also be able to craft an email around your message through the Conversations module or even embed videos into your landing pages. We’ll be adding engagement measuring tools soon too so your team can review important analytics to see if video messages are opened, how many times they’re viewed, and more.
Why personalized video? Recap conversations easily, screen record to quickly answer questions about a process, and add a human element to your interactions.
Using Video as a Strategy vs a Tactic
- Email click through rates tend to be higher with clickable videos vs links
- Videos engage students to respond to messages more effectively
- Even just knowing there's a video embedded can increase open rates; having the word “video” in a subject line boosts open rates by 19% and reduces unsubscribe instances by 26%.
Videos pique interest and allow students to engage with you and your school in a way that text and graphics can't convey. Plus, recording yourself adds a human element that can’t be replicated with even the best copy and photography. With integration from partners like Covideo and Loom, adding that personal touch through video messaging is now easier than ever.