Pre-Written, Fully Customizable
Get a significant head start on your campaigns with our library of ready-to-publish email and SMS campaigns. Adjust messages exactly as you need them.
Packs: Prebuilt Content & Design For Your Campaigns
Get exclusive access to content and design library of higher-ed admissions marketing and enrollment campaigns.
Out of the Box Campaigns
You’ll save your staff the time it usually takes to write, design, duplicate, schedule, and develop multi-channel campaigns. With a click of a button, your next campaign will be ready to go.
Best Practices Across the Admissions and Enrollment Journey
Packs are built to boost results across all phases of the admissions and enrollment process. You’ll find fully realized campaigns for activities like sophomore search, parent/guardian outreach, and admitted yield. Each message is carefully constructed, using best practices in admissions and enrollment marketing. For example, emails have a single call-to-action button that keeps students focused on one goal.
Content Tokens
The magic that makes Packs campaigns unique to each school is content tokens. Simply fill out information about your institution, like the year it was founded, notable alumni, places where students do internships, etc. Packs use those details to automatically customize emails, landing pages, and more.
Highlights
Start sending campaigns in minutes. Simply install a campaign Pack. You'll get a multi-message campaign, complete with a marketing automation workflow.
Beautifully Designed
Don't have an in-house designer? Or a big budget for one? Packs emails are designed by seasoned graphic designers and user experience professionals who know what works to get students' attention on mobile devices.
Branded + Personalized
Colors, logos, and even content, like your majors and programs, are entered once and dynamically appear on every Pack you install. Significant data point changes? Edit it one time to update all your messages.
Audience Segments
There's no need to manually build audience segments. Each campaign comes complete with a ready-made segment that draws from your contacts. Think in-state high school seniors or international graduate students.
Marketing Automation
Automated workflows drive when campaign messages are sent out. They're optimized to deliver content at the right cadence. For example, every two days or once a week after a student completes an application.
Example Packs
Use the Prospect Gen Pack to tell your story on a landing page and compel students to want to learn more. Or reach transfer students with a campaign calibrated for their unique information needs.
Talk With Us
Element451 is the only AI Workforce Platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.
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