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2022: Element451's Year in Review

by Sirley Carballo · Updated Feb 13, 2023

Where does the time go? It’s December and so much has happened in 2022.

From shifting enrollment realities to new trends in admissions, we want to make sure you didn’t miss a single thing. Here are Element’s best and biggest resources, blog posts, and webinars of the year.

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7 Ways to Increase College Enrollment

Add creative recruitment and engagement ideas to your back pocket with tips from one of our most popular posts. In this article, we introduced several creative methods to increase your enrollment numbers and practical solutions to help build your enrollment strategy on a foundation of success. Your fresh new ideas will make you the hero of the office come January.

A white male student and a Black male student leaning up against windows wearing backpacks and holding notebooks and laptops. The words "7 Ways to Increase Enrollment" and the Element451 surround them.

Recruit, Retain, Remarket: Seamless Engagement Across the Student Journey

Our team worked hard to put on monthly webinars meant to equip you with the latest strategies to take your recruitment and retention to the next level.

Our Recruit, Retain, Remarket webinar broke down all the essential steps to providing a frictionless and personalized student experience from admissions to graduation and beyond.  Learn how to effectively recruit new students, retain current ones, and re-enroll alums into new programs with this student-centered approach.

Swipe, Tap, Submit: The College Experience Goes Personal to Boost Enrollment

What does data from 20 million+ student journeys tell us? The key to marketing success is putting the learner in the driver’s seat to get the information they want, when and how they want it. 

The ability to instantly serve optimized and personalized next-step recommendations based on a student’s actions and behaviors versus triggering a cookie-cutter nurture email is the difference between accelerating and stalling engagement. Our insights paper shows you how to do it.

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Direct Admissions: How to Prioritize Your Enrollment Efforts

Direct admissions in higher education, also known as direct enrollment, is becoming increasingly popular among colleges and universities looking to increase the size of incoming classes amid enrollment cliffs and dwindling applications.

If the college application, as we know it, is taking a back seat to direct admissions, what does your team focus on? Learn how to prioritize your activities in this new era.

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Engage Summit

Last year’s Engage Summit conference was our biggest one yet! Insightful sessions, priceless networking, and a beautiful setting in our home base of Raleigh, NC. Check out our Engage Summit Sessions Video Playlist for any sessions you may have missed or want to watch again.

Make sure to sign up for the latest registration and speaker announcements for next year’s conference happening June 27-28!

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2023 Engage Summit

The first student-centered higher ed conference. Guaranteed to level up your recruitment, marketing, and engagement strategy. Join us June 27-28 in Raleigh, NC.

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If you're looking for more strategies to transform your relationships with prospective applicants, current students, and alumni, schedule your free quick demo of Element451 today.

Happy holidays and may the new year bring exciting opportunities to you and your team!


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