Sometimes, navigating the enrollment process can feel like a maze to students—complex and challenging with twists and turns caused by departmental silos and underresourced staff trying their best.

However, it’s possible to create shortcuts, and even carve new streamlined paths through the maze, to extend your team’s effectiveness and generate more success around enrollment efforts.

Our latest webinar covered five small marketing tweaks you can implement this summer that will have you seeing major benefits in enrollment and student engagement by the time the fall semester rolls around.

Get the webinar slides →

1. The most overlooked page on your website is…

One often overlooked aspect is the post-inquiry form experience, which happens just after potential students submit their inquiries.

This is a missed opportunity to capitalize on the momentum and excitement of the inquiry journey. By improving this page, you can engage potential students on a more personalized level, increasing the chances of conversion. 

For example, implementing a tailored message or offering additional resources can make a significant impact.

2. Your PPC campaign is leaking leads where you least expect it

When running paid media campaigns, it's essential to consider the various platforms being used, such as Facebook/Instagram, Google Ads, LinkedIn, and others. 

One common mistake is overlooking the link in the bio of an ad. To address this, you can turn the link into a dedicated landing page. This allows for increased relevance and a higher conversion rate. 

By redirecting interested prospects to a landing page, you can ensure a more focused and tailored experience, resulting in more qualified leads.

3. The one keyword you should bid on in Google (but most don’t)

Get the guide to see the rest of the marketing tweaks ↓