Skip to main content
Marketing

5 Small Marketing Tweaks You Can Make This Summer To Multiply Your Growth This Fall

by Sirley Carballo · Updated Jun 22, 2023

A group of young adults with a popsicle

Sometimes, navigating the enrollment process can feel like a maze to students—complex and challenging with twists and turns caused by departmental silos and underresourced staff trying their best.

However, it’s possible to create shortcuts, and even carve new streamlined paths through the maze, to extend your team’s effectiveness and generate more success around enrollment efforts.

Our latest webinar covered five small marketing tweaks you can implement this summer that will have you seeing major benefits in enrollment and student engagement by the time the fall semester rolls around.

Get the webinar slides →

1. The most overlooked page on your website is…

One often overlooked aspect is the post-inquiry form experience, which happens just after potential students submit their inquiries.

This is a missed opportunity to capitalize on the momentum and excitement of the inquiry journey. By improving this page, you can engage potential students on a more personalized level, increasing the chances of conversion. 

For example, implementing a tailored message or offering additional resources can make a significant impact.

2. Your PPC campaign is leaking leads where you least expect it

When running paid media campaigns, it's essential to consider the various platforms being used, such as Facebook/Instagram, Google Ads, LinkedIn, and others. 

One common mistake is overlooking the link in the bio of an ad. To address this, you can turn the link into a dedicated landing page. This allows for increased relevance and a higher conversion rate. 

By redirecting interested prospects to a landing page, you can ensure a more focused and tailored experience, resulting in more qualified leads.

3. The one keyword you should bid on in Google (but most don’t)

Get the guide to see the rest of the marketing tweaks ↓

5 Small Marketing Tweaks To Multiply Your Growth This Fall

These five small marketing tweaks for the summer will have you seeing major benefits in enrollment and student engagement by the time the fall rolls around.

Get the Guide
Ellipse
About Element451

Element451 is an AI-first CRM and Student Engagement platform for higher education. Designed to simplify and personalize every interaction across the student journey. Welcome to the era of student-centric engagement.

Categories

AI

Applications

Automation

Best Practices

Case Studies

Content

Events

Marketing

News & Updates

Personalization

Product

UX & Design

AI Guide for Higher Ed
The Definitive Guide
AI in Higher Education

Bridge the gap between the latest tech advancements and your institution's success.


Ellipse

Talk With Us

Element451 is the only AI-first CRM and Student Engagement platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.

Get a Demo
Ellipse
Ellipse
A photo of an Element team member