How to Increase Student Engagement at Your Higher Ed Institution

With millions of high school students applying to colleges every year, the process can easily feel distant and impersonal. The sheer volume of incoming applications is high, and many colleges are strained for time and staff resources. Reaching out, following up, and delivering customizable experiences all help students stay engaged throughout enrollment.

According to the U.S. News and World Report, the number of applications that colleges receive has been steadily increasing over the last five years, particularly among first generation learners and students from minority groups. Students expect and deserve a first-rate experience that matches the level of their investment.

With these trends in mind, colleges and universities are faced with a high stakes problem—keep the student experience engaging, or lose out on enrollments. Let’s take a look at some workable strategies.

What is Student Engagement?

The concept of student engagement tends to change depending on what part of the lifecycle you’re addressing. For example, engagement in the recruiting process is a different concept (with separate outcomes) than engagement for a student in the middle of their degree program or within the classroom environment.

For the sake of admissions and enrollment, we tend to think of an engaged student as one who is actively participating in all steps of the enrollment process and has the resources and communications they need to move forward. At this phase, the student is most likely working alongside a recruiter or admissions counselor to gain clear expectations about what comes next.

Student Engagement After the Enrollment Cycle

Beyond the point of admissions enrollment, increasing student engagement focuses more on the individual’s interaction with the campus community. As we’ve mentioned before, the definition of engagement changes to be more in line with the description below.

“An engaged student or learner is one who actively participates in their educational journey. The engaged student finds relevance in their chosen field of study, connects their experiences to intended goals, and finds ways to become part of the broader community.” 

Engaged students post-enrollment centers on collaborative learning within the campus community. It capitalizes on student interests, allowing students to build worthwhile relationships both in and outside of classroom activities.

Why is Student Engagement Important to the Enrollment Cycle?

It is helpful to think about student engagement through the lens of classroom experiences, but engagement is not limited to academics. As a metric, colleges must measure the level of student engagement from the point of first interaction. Doing so often means looking closely at the "inner workings" of the admissions process—including how students feel about it.

If a school’s marketing and recruiting strategies fail to attract today's students (and convince them to apply), there’s already an engagement gap. Practical strategies are needed to relate and build strong relationships.

Future students want to hear messaging that speaks directly to them. They want to feel like a real person—not a number in line. They want reliable help and support, where and when they need it most. 

When higher education institutions build marketing engines around these qualities, achieving high engagement becomes realistic.

What Results Come from Strong Engagement?

For schools that have high engagement standards during the recruiting and enrollment processes, it’s only natural to want to keep those results in the classroom. The results are also clear, as engaged students tend to perform better and actually complete their chosen degree.

As the Center for Community College Student Engagement points out: 

“Student learning, persistence, and attainment in college are strongly associated with student engagement. The more actively engaged students are—with college faculty and staff, with other students, with the subject matter they are studying—the more likely they are to persist in their college studies and to achieve at higher levels.”

In other words, it’s never too early to start thinking about the impact that positive enrollment experiences have on a student’s future. That foundation of personalization, trust, and support often carries students to the finish lines of their degree programs, making an enormous impact both individually and collectively. 

Student Engagement Strategies

Now that we've seen how recruiting, admissions, and enrollment affect the student experience, let's look at some practical applications. Any strategy to encourage students must start with a clear understanding of your ideal student—who they are, what they hope to achieve in the learning process, and how your programs can help them get there.

From there, it’s all about designing creative initiatives that speak directly to student success, while showcasing the support structures at a particular campus. Technology solutions and platforms can help college leaders instill change and create more positive experiences for all.

1. Keeping Students Engaged with Multichannel Communication

As you work to keep students engaged, acknowledge how and where they spend their time, especially online. Students love convenience, flexibility, and speed when they research and look for admissions information. 

If your school has the capacity to text, chat, email, and connect socially, you’re more equipped to provide students with the connections they're seeking.

Additionally, these options provide a consistent way to engage students outside of traditional business hours. Keep students in the loop at all times, and answer questions whenever they pop up. By doing so, you’ll keep the admissions wheels turning and generate more excitement.  

2. Reduce Confusion and Chaos Before the Learning Experience

Let’s face it—many schools use lots of outdated legacy applications to run their admissions, enrollment, and registrar processes. These are the administrative steps that students need to complete on the front end. But if your students are interacting with disjointed and outdated platforms, engagement suffers.

Eliminate confusion by choosing user-friendly tech that benefits everyone. From both a student and internal perspective, you’ll be able to reduce manual efforts and give everyone the data they need. 

More admissions teams are also turning to AI-powered conversation tools to increase student satisfaction. With a platform like Element451, you can easily sync conversations from different places, giving students access to better answers about their account status in less time. 

3. Engaging Students with a Student-First Marketing Approach

Students may not care if your campus has a long list of impressive facts and figures; they care about their own experiences. They want to know how a specific campus will change their lives, or how particular programs will prepare them for future careers.

To answer these questions and relate on a personal level, use stories, testimonials, and opinions from actual students. In addition to building trust and creating transparency, this content directly impacts engagement in admissions. When prospective students have the chance to interact with actual peers, they can better picture themselves in the same spot.

>> See how student-centered enrollment makes admissions easier! <<

4. Preview Active Learning Strategies

When students start researching college, they want to know what to expect during the teaching and learning phase of their education. Preview the perks of attending your college or university based on its unique selling points. 

Starting with the admissions process, introduce the options that are available once students enroll. For example, you might choose to highlight:

• Valuable, job-ready critical thinking skills that students will learn both in-class and throughout campus activities
• A mix of in person learning and virtual learning options that help students find flexibility
• Exclusive course materials that set academic programs apart from competitors
• Small groups and community support structures to help students build relationships and connections

Measuring Student Engagement

To understand the practical effectiveness of your student engagement strategies, have several measurement tools in place. The most popular options for understanding engagement KPIs include:

• Qualitative student surveys (post-enrollment and at regular intervals)
• Student retention data
• Observations of the classroom environment
• Academic performance metrics (for correlation to engagement levels)

Admission offices can also measure engagement through application submission rates, event attendance, and interactions on digital platforms where they host information and events. These metrics help campus leaders identify which strategies are working with students and where improvement is needed to engage students in the future.

Increasing Student Engagement with an AI-Powered Platform

Even though “engagement” is in the name, a student-centered platform like Element451 helps schools connect the dots and create well-rounded strategies to keep students engaged from enrollment to graduation.

With a centralized place to record and keep student data, and a suite of tools designed to make marketing totally simple, it’s no wonder that institutions of all shapes and sizes rely on it. For example, Blinn College, a county-owned public college in Texas, saw a 10% enrollment increase and a 33% dropout decrease when converting to Element451. 

These results happened because Blinn replaced a cumbersome tech stack with a single student-friendly platform, making it easier to streamline communication and become more efficient at every stage of the enrollment process. 

Because of Element451, Blinn’s diverse body of students now benefits from:

• Having one point-of-contact in the recruitment cycle
• Getting access to detailed, effective messaging from admissions staff members
• Receiving reminders about timely payments and important deadlines

Overall, better engagement has been transformational to Blinn’s campus culture. This goes to show that when students are actively engaged in the admissions and enrollment cycles, the benefits extend for months and years to come.

>> Read Blinn College’s Student Engagement Success Story << 

Boost Student Engagement with Element451

In the admissions and enrollment realm, we all want to connect with applicants on a deeper level and see students respond to their own learning journey. Fostering engagement means going beyond basic application reviews and helping students visualize what a successful future looks like.

Invest in an engagement platform that pays off by elevating the student experience from the get-go. It's time for your school to stand out. Element451 can help.

>> Grab your free Element451 demo! <<