Our latest episode of In Your Element focused on the ins and outs of a solid ecomm strategy. Sometimes referred to as a digital communication sequence or communication flow, a good ecomm strategy complements and enhances the traditional Fall recruitment season whether counselors are headed on the road, presenting at virtual college fairs, or ramping up visit events.

The first and most important aspect of a successful ecomm strategy: getting the right message in front of the right people at the right time. 

We took a look at a traditional Senior Search Campaign as an example, with the call to action being to apply. Since a strong call to action informs the message, the next step is to use any available data and insights about your audience to craft a unique and personalized message. For example, out-of-state students may be attracted to your city or community so play up those aspects with messages and images. 

Don’t forget: brevity and quickness are your new best friends. Today’s students expect rapid responses, so automation is the way to go to ensure your team stays reactive to student’s actions no matter where they’re at in their enrollment journey.

Packs, Element451’s automated campaign generator, easily automates your ecomm strategy with pre-built sequence workflows:

• Access pre-written templates that allow for granular personalization 
• Install a specific campaign at the click of a button
• Personalize copy to your school
• Move around swappable content blocks
• Refine the cadence
• Easily create multiple versions of a message to match audience groups, interests, and more

As a special treat, In Your Element viewers can access the full text of our 6-Week Senior Search Campaign. Inside you’ll find details like calls-to-actions for each message, the topics covered, and the recommended cadence and workflow for a successful campaign.