Email marketing is a critical component of any higher education recruitment strategy.

In our webinar, Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder on Wednesday, March 8, at 1:00 pm ET/10:00 am, you'll learn how to use ChatGPT for email rewriting, subject line generation, personalization, creative direction, and idea generation.

ChatGPT is a state-of-the-art language model that can help you create personalized and engaging conversational experiences. By leveraging this technique, you can create more personalized and effective marketing content for your target audience.

During this webinar, Element451’s Founder and CEO, Ardis Kadiu, will share best practices for email marketing prompt engineering. Explore 10 prompts for topics like email rewriting for tone, subject line generation, email personalization, creative direction, and idea generation. 

Learn how to apply these techniques to your email marketing campaigns and increase your chances of connecting with prospective and current students.

Some of the specific areas we will focus on include:

• Tone: How to adjust the tone of your email based on your audience and the desired outcome
• Subject lines: Best practices for creating attention-grabbing subject lines that encourage recipients to open your emails
• Personalization: Techniques for incorporating personalization into your emails to create a more engaging and relevant experience for recipients
• Creative direction: How to develop a consistent brief and creative direction that aligns with your message and institution's brand.
• Idea generation: Strategies for generating creative and effective email marketing ideas that stand out in a crowded inbox

By the end of the webinar, you’ll be an expert at applying prompt engineering techniques to your email marketing campaigns and creating a more personalized and effective marketing experience for your target audience. 

Whether you're a higher education marketer, recruiter, or admissions enrollment professional, this webinar is a must-attend for anyone looking to take their email marketing to the next level.

Higher Education Marketing in the Age of AI: How ChatGPT Helps You Work Smarter, Not Harder
Wednesday, March 8
1:00 pm ET / 10:00 am PT
Presented by Ardis Kadiu, Founder + CEO of Element451