Workshop: Measuring Your Marketing Like A Fortune 500 Company
by Sirley Carballo · May 25, 2022
How much do you know about your admissions efforts? Would you be able to, for example, tell someone what the cost breakdown is for every successful recruit? Do you know last year's most effective channel and the cost versus your other efforts? Or where you have leakage when it comes to the recruiting funnel?
The bad news: most people are too busy with their day-to-day tasks to consider how not measuring their marketing is harming their efforts.
The good news: you're not alone!
The even better news: JC Bonilla's session at this year's Engage Summit is all about effectively measuring your marketing efforts and performance.
"Deploying and Implementing Modern Marketing Performance: Lessons learned from a year of measurement with fortune 500 companies"
Colleges and universities nowadays collect data on almost every aspect of the academic ecosystem, and we know an immense amount about our students.
It's not a lack of data most schools are suffering from. Our real problem is what do we do with all the data we have? To find the answer, we shouldn't be afraid to turn to other industries to gain actionable insights that work. After all, students today expect to interact with colleges and universities the way they do with companies like Netflix or Amazon.
Enter JC Bonilla. JC is the Global Chief Analytics Officer at VaynerX & Faculty at NYU and Rice University and has more than 20 years of data science and higher education experience, and we can’t wait to hear what he has to say about upping our game when it comes to measuring and learning from our data.
Together, we'll explore a year's worth of insights from measuring the top Fortune 500 companies in the nation and apply what we learn to today's higher education landscape.
We know you'll come away with a to-do list full of good stuff to implement with your teams so you can work smarter, not harder with your data.
It Should Be A Crime Not To Have To Pay For This Knowledge
The Element451 Engage Summit is happening July 26th and 27th in beautiful Raleigh, North Carolina, and we'd like you to join us for this session and many more. While flights and hotel rooms still need to be paid for, the Summit is 100% free. Our way of saying thank you for all that you do.
Join us in Raleigh to hear JC in person and learn from other experts, or tune in virtually. In-person spots are limited so grab yours now!