We recently had the pleasure of hosting a captivating webinar on changing CRMs in collaboration with the National Association of Graduate Admissions Professionals (NAGAP), focusing on the transformative partnership between Muhlenberg College's Division of Graduate and Continuing Education and Element451.

Muhlenberg College's strategic pivot in September 2022 to adopt Element451's enrollment marketing CRM marked the beginning of a remarkable journey, showcasing the power of advanced technology in revolutionizing student recruitment, marketing, and engagement.

The webinar, hosted by Element451 Founder and CEO, Ardis Kadiu, and Senior Director of Marketing at Muhlenberg College, Shane Baglini, provided educators, administrators, and marketers in the higher education sector with valuable insights. Let's dive into those insights below.

Harnessing AI for Enhanced Communication

Muhlenberg College's shift to Element451 facilitated dynamic campaign adjustments based on student feedback and career goals, tailoring the student journey.  

Element451's intelligent AI chatbot, BoltBot, uses its ever-growing knowledge base to handle any student inquiry 24/7.

Bolt Copilot, a generative AI copywriter and assistant, enables the creation of relevant, tone-adjusted, and instantly translatable messages at scale.

These AI tools have significantly contributed to streamlining operations and enhancing responsiveness.

Unprecedented Conversion Metrics

The results speak volumes about the effectiveness of Element451.

Within the first 30 days, Element landing pages outperformed other platforms, marking a significant achievement in Muhlenberg's marketing efforts. Since the system's launch in early 2023, the college has witnessed a staggering 249% year-over-year increase in RFI form conversions, a 153% increase in impressions, a 45% rise in clicks, and a 26% decrease in cost per thousand impressions across all paid digital campaigns.

These metrics underscore the transformative impact of Element451 on Muhlenberg's recruitment strategy.

Incredible Cost Savings

Ardis and Shane also discussed how Muhlenberg College achieved substantial financial benefits by transitioning to Element451's CRM, projecting remarkable savings of $666,500 over five years.

This strategic decision highlighted the college's dedication to adopting advanced technology for enhanced operational efficiency. By embracing AI-driven communication and analytics tools, Muhlenberg not only set new standards in cost-effective student recruitment strategies but also showcased the substantial financial and engagement advantages that come with intelligent technology investments in the higher education sector.

About Element451

Element451 is at the forefront of student engagement in higher education, enabling institutions to transition from generic communications to timely, personalized interactions across various channels. This webinar exemplified the power of AI and digital innovation in redefining marketing strategies within the educational sector.

Stay tuned for more updates on our events, informative webinars, insightful case studies, and the latest trends in AI, automation, marketing best practices, and much more in the realm of higher education engagement on our website.

If you want to see BoltBot in action, get a demo and see how it works.