AI-Driven Marketing for Student Yield

So you’ve gotten your students to apply, but how do we get them to cross the finish line and commit to your school?

Engaging with students through the entire admissions process can be daunting, with this generation of students wanting their questions answered 24/7. And with short-staffed and overworked admissions teams, it goes without question that there are not enough hours in the day to make each touch point impactful. This is where using prompt engineering with tools like ChatGPT is particularly important and necessary.

In our April 5 webinar, ChatGPT Ask Me Anything: AI-Driven Marketing for Student Yield, we ran through examples of how to maximize this incredible tool to reach more students faster.

Get the slides →

Admissions Q&A Made Easy

Prospective students have many questions during the admissions process, and it can be overwhelming to keep up. ChatGPT can assist by generating responses to commonly asked questions, such as "What is the average class size?" or "What scholarships are available?"

This can help ease any anxieties or uncertainties that prospective students may have and encourage them to move forward with their application.

Student Life is a Big Factor

Student life is a huge factor in a student's decision to attend a particular college.

You can create prompts for ChatGPT, such as "What is the social scene like on campus?" or "What are some popular extracurricular activities?"

ChatGPT can provide responses that showcase the unique culture and opportunities that your college has to offer.

Virtual Campus Tours Can Be Fun

Virtual campus tours have become increasingly popular and provide students who cannot travel the opportunity to get a feel for a campus without having to see it in person. However, sometimes students may not know what to ask or where to explore.

That's where ChatGPT comes in!

You can create prompts such as "What are some hidden gems on campus that most students don't know about?" or "What is the best dining option on campus?" ChatGPT will generate responses that provide unique insights that prospective students may not have known about otherwise.

Retain Your Students

Once students have enrolled, it's important to keep them engaged and supported throughout their college journey.

ChatGPT can be used to generate responses to questions such as "What resources are available for students struggling with mental health?" or "What study habits have been successful for other students?"

This can provide valuable support to students and encourage them to stay on track with their academic and personal goals.

Keep Them Connected After Graduation 

Highlighting the success of your alumni can be a powerful marketing tool.

ChatGPT can generate responses to prompts such as "What notable alumni have come from our college?" or "What is the most successful career path for our graduates?" This can inspire current students and prospective students alike to see the potential for success that lies ahead.

Prompt engineering with ChatGPT can be a fun and engaging way to market your college to both prospective and current students. By creating unique prompts and questions, you can showcase the unique culture, opportunities, and support that your college has to offer.

So why wait? Start prompt engineering with ChatGPT today and see the difference it can make!