🎧 Podcast Recap: The Higher Ed Marketer’s Guide to ChatGPT and Generative AI

The Higher Ed Marketer’s Guide to ChatGPT and Generative AI is a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, founder and CEO of Element451 and Zach Busekrus from Enrollify. 

Over the past four weeks, we took a deep dive into the past, present, and future of Artificial Intelligence's role in higher education marketing and student recruitment. 

Explore each episode below, click to read the full episode recap, and listen to the podcast.

Episode 1: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?

Episode 1 Recap→

Get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revolutionary tool. You’ll learn:

•  What technology, systems, and behavior that exist in the market today enable a tool like ChatGPT to provide meaningful value
• What is generative AI…is it really just magic and robots?  Where is ChatGPT getting its smarts from?
• Why higher ed marketers and enrollment managers care about ChatGPT and the greater ecosystem of AI tools entering mainstream culture
• What the smartest, most progressive institutions do today to begin setting up the necessary frameworks for their teams to leverage the power of AI to be more creative, efficient, and effective in their work

Want to dive right in? Listen to:

•  The evolution of Open AI (5:18)
• The difference between ChatGPT and search (8:50)
• How ChatGPT can save you time (17:50)
• Using ChatGPT for personalization, efficiency, and access (27:10)
• Why context matters in one-to-one communication (30:30)

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Episode 2: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment

Episode 2 Recap→

Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities.  You’ll learn:

• How to craft a great prompt for ChatGPT
• How ChatGPT be used to increase digital advertising performance
• How ChatGPT be used to increase opens and clicks for your event marketing emails
• How ChatGPT be leveraged during a group brainstorm
• How to train ChatGPT to get you what you need
• And much more! 

Want to dive right in? Listen to:

• Why personalization matters (5:30)
• Strategies to summarize lengthy emails (18:35)
• How ChatGPT can improve the tone of your messages (21:33)
• Unbiasing your messaging with multiple perspectives (34:40)

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Episode 3: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI

Episode 3 Recap→

Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conversation on: 

• How we got to ChatGPT — a brief history of AI
• How the leading advertising agencies are leveraging ChatGPT and AI to redefine personalized communications 
• What higher ed marketers can do today to increase output efficiency thanks to AI
• And much more! 

Want to dive right in? Listen to:

• What is generative AI? (2:29)
• How AI helps us automate manual tasks such as search (17:16)
• Leveraging ChatGPT to implement micro-segmentation (30:00)
• How to test and learn from your campaigns (39:40)

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Episode 4: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM

Episode 4 Recap→

In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI to build one of the industry’s most powerful and user-friendly CRMs on the market. Topics include:

• What AI is already used in most CRMs? 
• How can ChatGPT be used to help you garner deeper insights into your data?
• What is semantic search, and why does it matter?
• How is Element451 helping their clients/partners better understand how to leverage the power of AI to ascertain deeper, more helpful insights for higher ed admissions professionals and marketers?

Want to dive right in? Listen to:

• How AI can provide better recommendations (6:15)
• Generating personalized student communication at scale (9:20)
• Closing the gap for understaffed schools with AI (20:00)
• Using an AI-powered CRM for human-to-human interactions (28:30)

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