We just wrapped up an incredible time at the 2023 RNL National Conference where we all dug deep into the new, exciting ways tech and AI is changing how we approach higher education.

During our 4 presentations, I aimed to share insights and tools that are not just interesting, but game-changers. We chatted about everything from AI to enrollment to student success, and marketing too.

If you attended, thanks for joining in. If you missed it, no worries! I'm here to fill you in on the highlights.

Mastering ChatGPT: Prompt Engineering for Higher Ed Marketing and Enrollment Pros

The session was specifically designed to empower attendees with the tools and knowledge to leverage AI-powered prompt engineering for unrivaled student engagement, streamlined enrollment processes, and enhanced productivity across their institutions.

During the session, I guided participants through the innovative world of ChatGPT prompt engineering. In this session, attendees:

• Gained practical insights on leveraging AI-powered prompt engineering for student engagement and streamlined enrollment processes.
• Developed expertise in crafting effective ChatGPT prompts and learned how to apply them in marketing, engagement, and enrollment scenarios.
• Got hands-on experience creating custom prompts for real-world situations, providing a comprehensive toolkit to transform higher ed strategies.
• Received a Prompt Guide with over 100 prompts to create content at scale and boost team effectiveness.

Get the slides →

Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Technical Community College

This session delved into real-world experiences and strategies employed in conjunction with their partner institution, Forsyth Technical Community College. 

Attendees gained valuable insights into how Forsyth Tech leveraged Element451's all-in-one student-engagement CRM to overcome their top six recruiting and engagement challenges. Participants also:

• Learned strategies for personalized recruitment efforts using AI technology.
• Explored tracking and measuring recruitment success, enhancing communication with prospective students and providing a seamless experience.
• Discovered how to maximize resources through the efficient use of technology, including an AI-powered chatbot.
• Gained insights from Forsyth Tech's exponential increase in enrollment through their use of Element451's student-engagement CRM.

Get the slides →

Rise of the Chatbots: Transforming Student Engagement with AI

Our third session discussed how conversational chatbots and generative AI are reshaping how institutions interacted with students. The session explored the potential of AI-driven technologies in reshaping student interactions. Not only was this session one of the most popular at this year's conference, we even presented this twice due to popular demand!

Attendees learned how AI-powered chatbots and generative AI solutions could facilitate seamless, personalized interactions that catered to individual student needs and:

• Learned how to facilitate personalized and seamless interactions that cater to individual student needs.
• Discussed transitioning from early alert systems to early success models fueled by AI.
• Addressed challenges and opportunities in integrating AI chatbot technologies.

Get the slides →

Start Revolutionizing Higher Ed Today

From mastering ChatGPT prompt engineering to overcoming recruiting and engagement challenges with AI technology, attendees gained valuable insights to drive success in the ever-evolving higher ed landscape. 

Couldn’t make it to the conference? No worries. Level up your higher education marketing game with our ChatGPT Cheat Sheet for Higher Ed. This comprehensive resource is packed with valuable insights to help you harness the power of ChatGPT for supercharging your marketing strategies. 

To continue exploring these transformative topics, connect with us and learn more about how AI-powered strategies can supercharge your higher education initiatives.