Attracting and engaging students throughout the recruitment process and beyond has become increasingly complex. The combination of consumer-level expectations, the global pandemic, and historic enrollment lows has presented significant challenges for institutions.

If your institution has encountered difficulties such as a lack of personalization in recruitment efforts, ineffective communication with prospective students, or limited resources for engagement activities, you’re not alone! 

Our webinar, "Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Technical Community College," brought together a panel of experts from Forsyth Tech and Element451 to share their invaluable experiences and insights to help you navigate the recruiting and engagement landscape successfully.

Overcoming Recruiting and Engagement Challenges Webinar Deck Forsyth Tech CC.pdf

In this Element451 Webinar, Paula Dibley, Devin Purgason, and Flora Calderon-Speck from Forsyth Tech join hosts Ardis Kadiu and Brendan Henkel from Element451 to explore their journey of implementing the Element451 CRM and the incredible results they achieved, which helped Forsyth Tech emerge from the COVID-19 pandemic stronger than ever. 

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Overcoming Recruiting and Engagement Strategies Webinar

Top Six Recruiting and Enrollment Challenges

During this session, we got great insights into how Forsyth Tech harnessed the power of Element451’s all-in-one student engagement CRM to overcome the top six recruiting and engagement challenges. They even shared the secret to their exponential increase in enrollment, including 6% in the Fall of 2022 and 12% in the Spring of 2023.

1. Lack of Personalization in Recruitment Efforts

Discover how Forsyth Tech has effectively personalized its recruitment efforts using the artificial intelligence technology inside Element451. Learn strategies and best practices for tailoring communication and interactions with prospective students, resulting in increased engagement and enrollment.

2. Difficulty in Tracking and Measuring Recruitment Success

Learn how Forsyth Tech uses Element451 to track and measure the success of its recruitment efforts. Gain valuable insights into how they have harnessed data analytics to make informed decisions and optimize their recruitment strategies. 

3. Ineffective Communication with Prospective Students

Communication plays a vital role in successful student recruitment. Forsyth Tech shared its approaches to enhancing communication with prospective students, leveraging AI tools and segmented multi-channel communication to ensure efficient, personalized interactions that resonate with students.

Since implementation, Forsyth Tech has: 

Sent 30k text messages with a 17% click-through rate

Has active workflows that have reached out to nearly 18,000 students 

Sent almost 215k emails with an 11% click-through rate

4. Providing a Seamless and Consistent Experience for Prospective Students

See how Forsyth Tech has prioritized providing a seamless and consistent experience for prospective students. Discover the strategies they have employed to integrate various touchpoints and streamline processes, creating a cohesive journey that enhances student engagement and satisfaction.

5. Limited Resources for Recruitment and Engagement

Forsyth Tech has maximized its resources through the efficient use of technology. They discussed how they have optimized recruitment and engagement activities by leveraging Element451’s automation, segmentation, and other innovative tools like an AI-powered chatbot, enabling them to achieve remarkable results with limited resources.

6. Inefficient Use Of Technology In Recruitment And Engagement

Forsyth Tech recognizes the importance of maximizing the potential of technology to drive successful outcomes. Discover how they have leveraged Element451's comprehensive suite of tools and features to ensure resources are utilized well, streamline processes, automate tasks, and enhance overall efficiency. 

Get Started Now - Top 6 Challenges White Paper

Get a jump start on solving the top six recruiting and engagement challenges with our white paper.

We'll walk through ways to measure the success of your campaigns, ramp up your data to better personalize your communication, and end the dreaded summer melt forever.

Ideate faster, create more compelling personalized content at scale, and develop better campaigns and content that capture attention with our very own prompt engineering course.

Overcoming Recruiting and Engagement Challenges with Forsyth Tech

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