We recently attended the Community College Association of Texas Trustees (CCATT) National Conference in Texas, held from September 14th to 16th. 

It was an exciting opportunity for collaboration and knowledge sharing among Texas community colleges, and Element451 was right in the mix.

We were thrilled to co-present with our partners at Trinity Valley Community College (TVCC), showcasing the incredible potential of the right technology in boosting staff effectiveness and making personalized interactions with students a reality. Whether you attended or weren't able to join us in Texas, this recap will walk you through all the action. 

Element451 Session for CCATT - 9_15 at 3_45p.pdf

The Future is Personal: Our Session with Trinity Valley Community College

We all know the key to sustaining genuine student relationships isn’t merely ‘communication’ — it’s precision and personalization. What if you could anticipate the needs of each student, offering them a tailor-made experience that increased their academic success?

The presentation, titled "The Future is Personal: How Trinity Valley is Redefining Student Success," delved into the importance of precision and personalization in today's fast-paced digital landscape. 

TVCC shared its strategies for revolutionizing student outreach, aligning campus processes, and improving student outcomes through multi-channel communications, data, automation, and cross-department collaboration.

Element451 helps us stand out when students are making a choice about college because we are creating an experience just for them.

Courtney broke down the challenges TVCC's recruitment department was facing and how Element451 stepped in to provide the perfect solution:

Recruitment Challenges: First and foremost, the recruitment department was hit hard by the COVID-19 pandemic. This unexpected hurdle disrupted their regular operations and required a quick pivot to adapt to the new normal.

Lack of Strategy and Communication: The team struggled with a lack of clear strategy and effective communication. Without a well-defined roadmap, it was challenging to reach their enrollment goals efficiently.

No Proper Framework: Additionally, they lacked a proper framework to streamline their operations. This led to inefficiencies and difficulties in managing prospective students effectively.

Lack of Team Cohesion: Team cohesion was an issue, compounded by the use of temporary tools that simply weren't up to the task. These tools didn't foster collaboration and hindered their efforts.

Administrative Changes: To add to the mix, the department had to adapt to administrative changes, further complicating their workflow.

To tackle these problems effectively, TVCC had a clear set of evaluation criteria in mind:

Customizable Solution: They needed a solution that could be tailored to their unique needs. A one-size-fits-all approach wouldn't cut it.

Easy IT Integration: It had to be user-friendly from an IT perspective. Complex systems wouldn't serve them well.

Customizable and Flexible: Flexibility was key. The solution needed to adapt to changes in the school's processes seamlessly.

Improving Admissions Processes: Most importantly, they needed a solution that could not only handle recruitment but also improve their admissions processes. A holistic approach was vital to their success.

A New Funnel + Next-Gen Student Engagement Tools

The new TVCC funnel, now revamped and personalized with Element451, ensures no student falls through the cracks. It starts from the first prospect's touchpoint and guides them seamlessly from interest to enrollment.

What's more, Element451 offers tools and pre-built workflows that save time and boost staff productivity. It's all about working smarter, not harder.

And let's not forget the ultimate goal—providing affordable and accessible education. TVCC, with its lowest tuition and support throughout the funnel, embodies this ethos.

What really caught the audience's attention was a sneak peek at the first generative AI technology for higher education, powered by OpenAI GPT-4, the same tech behind ChatGPT. This game-changer, known as BoltBot and Bolt Copilot, allows for efficient, personalized communication with thousands of students.

The results were impressive — TVCC increased their Spring 2023 graduating class by a whopping 33%. 🎓

With its powerful and customizable platform, Element451 can provide an unparalleled level of support to institutions seeking to engage with their students in a more effective and dynamic way.

From increasing event attendance to ensuring a cohesive, personalized experience through every touchpoint, TVCC has redefined what it means to serve today's community college students.

Ready to enhance your student engagement strategies just like TVCC did?

Connect with us now to shape the future of personalized student success.

The Future is Personal: How Trinity Valley is Redefining Student Success

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