Heroes of Higher Ed
Record Enrollment at Forsyth Tech
Devin Purgason, Executive Director of Marketing and Student Care, has been instrumental in developing a "culture of engagement" at Forsyth Technical Community College in North Carolina.
10-Year Enrollment High
183,060 Human Minutes Saved
31% Conversion Rate from Prospect to Applicant
79% of Student Inquiries
Handled by AI
24% Reduction in Incoming Calls
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Apps Up, Vendor Count Down at SEMO
Southeast Missouri State University needed a more innovative, tech-savvy solution to address fragmented communications and time-intensive application processing. Heroes like Claire Skelton, Assistant Director of Content Marketing, are leading impressive progress.
13% Increase in Applications
2-Day Application Processing
33-35% Email Open Rates
5 Vendor Tools Eliminated
Double-Digit Enrollment for Johnston Community College
Carrie Pitts-Densmore, Vice President of Enrollment and Marketing, has been instrumental in increasing enrollment and improving student engagement.
12% Increase in Enrollment
30,000 Human Minutes Saved
12% Click Rate for Personalized Text Messages
2,240,444 Engagement Activities Tracked
13,206 New Contacts Created
More Apps at Lower Costs for Texas State Technical College
Amid a 25-person staff reduction, Michael Bettersworth, Chief Marketing Officer, led a leaner team to achieve more with less—delivering impressive results.
14% Increase in Spring Enrollment
Double-Digit Enrollment Increase Projected for Fall
30% Increase in Applications
90% Application Completion Rate
80% Drop in App Processing Costs
