2025 AMA Symposium
09 - 12 Nov, 2025
Location
Gaylord National Resort & Convention Center
Element451 is thrilled to join this premier gathering of higher ed marketing professionals—where bold strategy meets real-world impact. Discover how our AI-Powered Bolt Agents can help marketers automate campaign work, engage students at scale, and turn systems of record into systems of action.
Join us at Harbor Social at National Harbor for the AMA after-hours event everyone will be talking about. This is your chance to relax, connect, and experience the kind of party only Element451 knows how to throw. Register Now here https://luma.com/p85i6dqq
Mark your calendars for two dynamic presentations:
From Lecture to TikTok with NotebookLM
Monday, Nov. 10 - 10:20 AM - Main Stage
Higher ed content marketers are drowning in long-form assets, scattered requests, and shrinking timelines. Enter NotebookLM, Google’s AI-powered tool that’s changing the game for lean teams. In this session, you’ll learn how to use NotebookLM to turn a single webinar, research report, or podcast episode into dozens of digital-ready assets, from social posts and emails to video scripts and blog intros. We’ll walk through real use cases and show you how to build an efficient remix workflow that saves time, boosts output, and keeps your sanity intact. Work smarter, not harder—with AI as your content creation co-pilot.
Presenters:
Doug Smith, Director of AI Operations, Element451
Hannah Wilson, Knowledge Management & CRM Coordinator, Project Manager, Forsyth Technical Community College
Cut the Tech Stack. Keep the MarComm Strategy
Monday, Nov. 10, 2025 at 4:40 PM, Exhibit Hall Stage
Marketing tech stacks are bloated. Teams are tired. Budgets are shrinking. And yet, most institutions are still adding more tools instead of simplifying. In this session, we’ll explore how AI Workforces are helping higher ed leaders reduce costs and streamline operations by consolidating their MarTech stacks. Learn how Element451 and other platforms are integrating AI-powered features—from predictive analytics to dynamic content creation—that eliminate the need for point solutions. Walk away with a framework to assess your current stack, identify overlaps, and make a case for cutting tools that aren’t delivering ROI. Because the future isn’t “more”—it’s smarter.
Presenter:
Brendan Henkel, Assistant Vice President of Solutions Engineering, Element451
More Events
13 - 15 May, 2026
OHECC 2026
Element451 will be at the OHECC 2026 Conference (Ohio Higher Education Computing Council), May 13 to 15, 2026, in Toledo, Ohio, a statewide gathering of higher education IT leaders, CIOs, and technology professionals. The conference focuses on sharing strategies, best practices, and emerging approaches to digital transformation across campuses. We will be there sharing how Element451 helps institutions use AI to streamline operations, improve engagement, and deliver more connected, student-centered experiences.
10.00 AM EST
18 - 20 May, 2026
CPRAM 2026
Join Element451 at the 2026 CPRAM Conference, May 18–20, 2026, hosted by Northwest Mississippi Community College at the Heindl Center in Senatobia, Mississippi. CPRAM is where higher ed communicators across the state come together to swap strategies, spark new ideas, and celebrate award-winning work. Stop by to see how Element451’s AI-powered agents can help your team streamline workflows, elevate outreach, and support students with faster, more personal communication—without adding to your plate.
09.00 AM CST
Thursday, 21 May, 2026
The Human Sandwich: How Richard Bland College Uses AI Without Losing the Human Touch
As Richard Bland College worked to scale enrollment and create a more personal student experience, it faced a pressing question: How do you grow enrollment, embrace AI, and keep up with rapid change without losing the human connection students need most? In this webinar, Justin May, Chief Enrollment Officer at Richard Bland College, will share how his team uses a “human sandwich” approach to AI-powered enrollment: humans start the relationship, AI agents handle the transactional middle, and humans step back in at the moments that matter most. The result is a more scalable, more personal student journey that gives staff more time for relationship-building while improving follow-up, consistency, and momentum throughout the enrollment process. Attendees will learn how Richard Bland College: - Used AI agents to take on transactional work and support timely follow-up - Built a more personalized enrollment journey through agent-supported workflows - Tested and refined where AI could improve speed, consistency, and momentum - Applied a human-first model for adopting AI across the student journey This session is ideal for enrollment, admissions, and student success leaders looking to scale support, improve responsiveness, and keep people at the center of the student journey.
02.00-03.00 PM EST
Zoom
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