2025 AMA Symposium
09 - 12 Nov, 2025
Location
Gaylord National Resort & Convention Center
Element451 is thrilled to join this premier gathering of higher ed marketing professionals—where bold strategy meets real-world impact. Discover how our AI-Powered Bolt Agents can help marketers automate campaign work, engage students at scale, and turn systems of record into systems of action.
Join us at Harbor Social at National Harbor for the AMA after-hours event everyone will be talking about. This is your chance to relax, connect, and experience the kind of party only Element451 knows how to throw. Register Now here https://luma.com/p85i6dqq
Mark your calendars for two dynamic presentations:
From Lecture to TikTok with NotebookLM
Monday, Nov. 10 - 10:20 AM - Main Stage
Higher ed content marketers are drowning in long-form assets, scattered requests, and shrinking timelines. Enter NotebookLM, Google’s AI-powered tool that’s changing the game for lean teams. In this session, you’ll learn how to use NotebookLM to turn a single webinar, research report, or podcast episode into dozens of digital-ready assets, from social posts and emails to video scripts and blog intros. We’ll walk through real use cases and show you how to build an efficient remix workflow that saves time, boosts output, and keeps your sanity intact. Work smarter, not harder—with AI as your content creation co-pilot.
Presenters:
Doug Smith, Director of AI Operations, Element451
Hannah Wilson, Knowledge Management & CRM Coordinator, Project Manager, Forsyth Technical Community College
Cut the Tech Stack. Keep the MarComm Strategy
Monday, Nov. 10, 2025 at 4:40 PM, Exhibit Hall Stage
Marketing tech stacks are bloated. Teams are tired. Budgets are shrinking. And yet, most institutions are still adding more tools instead of simplifying. In this session, we’ll explore how AI Workforces are helping higher ed leaders reduce costs and streamline operations by consolidating their MarTech stacks. Learn how Element451 and other platforms are integrating AI-powered features—from predictive analytics to dynamic content creation—that eliminate the need for point solutions. Walk away with a framework to assess your current stack, identify overlaps, and make a case for cutting tools that aren’t delivering ROI. Because the future isn’t “more”—it’s smarter.
Presenter:
Brendan Henkel, Assistant Vice President of Solutions Engineering, Element451
More Events
06 - 09 Dec, 2025
SACSCOC 2025
Element451 will be onsite to connect with higher ed leaders and showcase how our Bolt Agents—your AI-powered digital workforce—are transforming enrollment, engagement, and student success. Let’s turn big ideas into bold action.
08.00 AM CST
Nashville
Wednesday, 17 Dec, 2025
How Southeastern University Drove Rapid AI Agent Adoption — and Transformed Enrollment Workflows in 90 Days
Higher ed teams want the impact of AI, but adoption can feel like the hardest part. In this live session, you’ll hear how Southeastern University rapidly onboarded staff, built trust, and embedded Bolt AI Agents into day-to-day admissions and enrollment workflows—all within their first term. You’ll learn the practical strategies their team used to introduce AI as a teammate, not a threat; how they rolled out early use cases that delivered quick wins; and what changed for their counselors, leadership, and students once agents began doing real work around the clock. Whether you’re evaluating AI agents or already experimenting with them, this session gives you a clear roadmap for driving adoption that feels empowering, not overwhelming.
02.00-03.00 PM EST
Zoom
04 - 07 Jan, 2026
CIC 2026
Join us at the 2026 Presidents Institute, the premier gathering for higher education leaders, hosted by the Council of Independent Colleges (CIC). Connect with peers, explore innovative strategies, and address key challenges shaping the future of independent colleges and universities. Don’t miss this opportunity to gain valuable insights and foster impactful collaborations.
08.00 AM EST
Orlando
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