Always-On AI Across the Student Journey: Texas State Technical College Case Study

As Texas State Technical College (TSTC) experienced rapid statewide growth—33% enrollment growth over five years amid declining community college enrollment—it faced a critical question: how do you scale without sacrificing the high-touch, human-centered student experience that defines your mission?

In this webinar, TSTC leaders share how always-on, AI-powered support became a force multiplier rather than a replacement for human connection. By adopting Element451 as the backbone of its enrollment and engagement strategy, TSTC delivered personalized, responsive support to students across 11 campuses—any time of day, at any stage of the journey.

Attendees will learn how TSTC:
- Enabled 31,000+ AI-driven student conversations in one year, including 11,500 after hours
- Expanded advisor capacity from a 42:1 to a 100:1 ratio while preserving quality
- Unified communications, admissions, and advising into a seamless lifecycle experience
- Maintained exceptional satisfaction scores while scaling programs in high-demand workforce fields

This session is ideal for enrollment, marketing, and student success leaders seeking to balance growth, personalization, and outcomes. TSTC’s story demonstrates that AI, when deployed thoughtfully, doesn’t make institutions less human—it creates the space for deeper, more meaningful support at scale.

Presenters:
Christine Stuart Carruthers- Associate Vice Chancellor for Enrollment Management
Adrian Hinojosa- Senior Enrollment Support Specialist 
Trey Pearson- Senior Director, Enrollment