Ever invested a lot of time, energy and resources into a higher education technology only to realize you're barely scratching its surface?  Or that its powerless to provide a broader set of capabilities across your institution? <br /><br />In higher education, where roles intertwine—from admissions to marketing, social media, events, student success, and more—finding a singular, comprehensive platform is critical to success.

Schedule a quick platform comparison along with a complimentary 15-minute demo of Element451.

What is TargetX? TargetX, by Liaison International, is a higher ed Customer Relationship Management (CRM), Admissions Management, and Student Retention platform that works off the Salesforce platform. While TargetX is proficient in managing applications and student communication, it falls short as a comprehensive marketing tool and is complex to deploy and maintain. Additionally, it requires individual licenses per user and is reliant on the Salesforce platform.

What is Element451? Element451 is an AI Student Engagement and CRM platform tailored for higher education and designed to transform the entire student engagement journey, from prospective student to alumni. Its modern UX includes AI-first tools for personalized marketing, communication and application processing, in order to optimize student engagement and staff productivity.

Essentially, you need an IT team of 2+ people dedicated to running TargetX or you need to purchase their additional service where they do all the configuration for you.

Unreliable. Lots of bugs. Bloated. Part of the problem is that the suite is built on top of Salesforce. It also requires several tertiary parties to fully function.

The glitches that happen on a regular basis. The glitches affect productivity and our response to students. Make sure bugs are out of updates before sending them out.

Quick Grid Feature + Function Comparison

Choosing the right CRM and engagement platform is pivotal for higher education institutions aiming to meet the evolving needs of students and administration. While TargetX offers specific functionalities, Element451 stands out as a comprehensive, user-friendly solution designed to enhance every aspect of student engagement. Explore Element451 and discover how it can transform your institution's approach to student engagement.

But want a more modern, AI-first way to engage and communicate with students on a personalized level?
Element's Bolt AI tools integrate seamlessly with your TargetX CRM.

Ready to elevate your institution's student engagement and enrollment strategy? See how Element451 can make a difference for your team and your students.

Element451 vs TargetX