Element451 vs TargetX

Ever invested a lot of time, energy and resources into a higher education technology only to realize you're barely scratching its surface? Or that its powerless to provide a broader set of capabilities across your institution?

In higher education, where roles intertwine—from admissions to marketing, social media, events, student success, and more—finding a singular, comprehensive platform is critical to success.

Schedule a quick platform comparison along with a complimentary 15-minute demo of Element451.

Comparing Element451 and TargetX

What is TargetX? TargetX, by Liaison International, is a higher ed Customer Relationship Management (CRM), Admissions Management, and Student Retention platform that works off the Salesforce platform. While TargetX is proficient in managing applications and student communication, it falls short as a comprehensive marketing tool and is complex to deploy and maintain. Additionally, it requires individual licenses per user and is reliant on the Salesforce platform.

What is Element451? Element451 is an AI Student Engagement and CRM platform tailored for higher education and designed to transform the entire student engagement journey, from prospective student to alumni. Its modern UX includes AI-first tools for personalized marketing, communication and application processing, in order to optimize student engagement and staff productivity.

TargetX Reviews

"Essentially, you need an IT team of 2+ people dedicated to running TargetX or you need to purchase their additional service where they do all the configuration for you."

Verified Higher Ed User

"Unreliable. Lots of bugs. Bloated. Part of the problem is that the suite is built on top of Salesforce. It also requires several tertiary parties to fully function."

Verified Higher Ed User

"The glitches that happen on a regular basis. The glitches affect productivity and our response to students. Make sure bugs are out of updates before sending them out."

Verified Higher Ed User

Quick Grid Feature + Function Comparison

Element451 vs. TargetX

Modern Student Experience

Element451

TargetX

Ease of Use

Element451

TargetX

AI Chat

Element451

TargetX

AI Assistants

Element451

TargetX

AI Knowledge Discovery

Element451

TargetX

Marketing Automation

Element451

TargetX

Prebuilt Campaigns

Element451

TargetX

Content Personalization

Element451

TargetX

Student Applications

Element451

TargetX

Landing Pages + Microsites

Element451

TargetX

Rapid Implementation

Element451

TargetX

Integration Ease

Element451

TargetX

Flexible Architecture

Element451

TargetX

User Licenses Not Required

Element451

TargetX

Live Support

Element451

TargetX

SOC2 Certified

Element451

TargetX

Making a Decision

Choosing the right CRM and engagement platform is pivotal for higher education institutions aiming to meet the evolving needs of students and administration. While TargetX offers specific functionalities, Element451 stands out as a comprehensive, user-friendly solution designed to enhance every aspect of student engagement. Explore Element451 and discover how it can transform your institution's approach to student engagement.

Not Ready to Replace TargetX?

But want a more modern, AI-first way to engage and communicate with students on a personalized level? Element's Bolt AI tools integrate seamlessly with your TargetX CRM.

Check out Element's Bolt AI Assistants

Schedule a Demo

Ready to elevate your institution's student engagement and enrollment strategy? See how Element451 can make a difference for your team and your students.