Education is the key to unlocking a world of opportunities, but attracting and engaging students in today's competitive higher education landscape is a challenge. 

The latest episode of the Engage Summit podcast, Joe Sallustio sits down with Mike McGertick, principal of creative & interactive services at Spark451. Together, they embark on a thought-provoking discussion about the untapped potential of student journey mapping.

Unveiling the Secrets of Student Journey Mapping

Joe and Mike dive deep into the concept of student journey mapping and its implications for higher education institutions. They emphasize the importance of empathizing with students, understanding their experiences, and enhancing every touchpoint along their educational journey. 

Whether it's generating awareness, guiding them through the application process, or crafting an unforgettable campus visit, Mike shares invaluable insights on how to leave a lasting impression.

Student journey mapping as we call it is a way of having empathy for your student audience, understanding what their path is to get to your doorway to enroll in your school. — Michael McGertick

Why Aren't More Institutions Utilizing Student Journey Mapping?

Joe and Mike shed light on a surprising phenomenon: the shockingly low number of institutions have implemented journey mapping. They explore the reasons behind this missed opportunity and challenge the status quo. 

Are many institutions falling behind in their marketing efforts by overlooking this crucial element?

The answer becomes crystal clear as our guest expert effortlessly explains the profound impact student journey mapping can have on enrollment success.

The Road to Success

Mike takes us through the step-by-step process of building a student journey map. From the initial stages of capturing a student's awareness to the final moments of enrollment, he enlightens us on the multiple touch points and emotions experienced by prospective students. 

The Power of Emotional Influence

Mike discusses the critical opportunity institutions have to shape the emotional experiences of their prospective students. He reveals how leveraging these emotional touch points can lead to increased engagement, satisfaction, and ultimately, enrollment. 

By highlighting the importance of influencing emotions positively throughout the student journey, they stir a significant call to action for all education marketers.

A Crucial Marketing Arm

As the discussion comes to a close, the duo addresses the vital question: Can you be an effective marketer in higher education without student journey mapping? The answer is a resounding no. 

Joe and Mike emphasize that with student journey mapping high on the hierarchy of education marketing needs, institutions must prioritize this strategic tool to stay ahead and thrive.

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