In a world dominated by rankings and rigid admissions processes, it's time for universities to take a step back and add a touch of empathy to their communication strategies. 

In an eye-opening presentation titled "Adding Empathy to your Comms Plans," Day Kibilds delves into the crucial role empathy plays in the college enrollment process. Buckle up as we explore the key takeaways from this thought-provoking discussion.

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The College Dilemma: Rankings, Programs, Location, and More

Prospective students are often overwhelmed by questions about rankings, programs, and location. It’s important to highlight how universities recognize these concerns and reframe their communication accordingly with prospective students. 

Rankings and Beyond: Highlighting University Value

• The allure of prestigious rankings often overshadows other crucial aspects of college decision-making.
• Universities should emphasize their unique strengths, showcasing alumni accomplishments, research, and community engagement.
• Success is not solely tied to rankings but is derived from the transformative experiences universities provide.

Programs and Transparency: Aligning Passions with Education

• Transparent academic information is vital for students seeking a path that aligns with their aspirations.
• Universities should offer comprehensive details about majors, minors, interdisciplinary opportunities, and hands-on experiences.
• Catering to diverse interests fosters an environment of exploration and growth.

Location Matters: Shaping the College Experience

• A university's surroundings significantly impact the overall college experience.
• Highlighting locales with bustling urban environments, serene campuses, or cultural opportunities aids informed decision-making.
• Showcasing off-campus opportunities for internships and networking enriches the student journey.

Empowering Growth: Reframing Communication

• Supporting students in their pursuit of knowledge and personal growth is crucial for universities.
• Providing accessible and comprehensive information empowers students to make informed decisions.
• A purpose-driven student body benefits the entire academic community.

Embracing Transparency: Guiding College Exploration

• Universities should shift from traditional marketing to open and responsive communication.
• Offering virtual tours, online resources, and personalized guidance shows genuine care for students' futures.
• Promoting individual fit creates a diverse, dynamic, and inclusive academic landscape.

It's time to empower students with the information they crave and guide them on their path to success.

Understanding the Student Experience

As prospective students seek answers, universities must identify where they are turning for information. Institutions should feel empowered to grasp the channels students rely on and tailor their communication accordingly. 

Engaging with students through captivating social media content, hosting live Q&A sessions, and sharing authentic stories from alumni and current students can provide valuable glimpses into the university experience. 

By being active on relevant online forums, universities can participate in discussions, address concerns, and offer personalized guidance, thereby establishing a sense of approachability and fostering a supportive community.

More Than a Checklist: The Overwhelming Lives of College-Going Students

Between juggling sports, extracurricular activities, and volunteering commitments, the lives of college-bound students are anything but ordinary. Institutions can acknowledge the busy schedules students lead and find ways to engage them beyond endless emails.

By offering personalized, flexible, and convenient communication options, universities can demonstrate their understanding and commitment to student well-being.

Navigating the College Decision: An Emotional Rollercoaster

Choosing a college is not just about academic prowess; it's an emotional rollercoaster for students, no matter where they are in their educational journey. With these mixed emotions comes self-doubt, and parental expectations that often accompany the decision-making process. 

How can we best act as guides to students instead of treating them as a number through the student journey? By recognizing and addressing these concerns head-on, universities can reassure students and foster a true sense of belonging.

The Keystone of Empathy in College Communication

Building trust is the pinnacle of empathetic communication. Referencing the renowned trust triangle, Kibilds emphasizes the importance of trust in the college application process. By actively engaging students, valuing their opinions, and creating an inclusive environment, universities can build and maintain trust with their prospective students.

The time has come for universities to reimagine their communication strategies and weave empathy into the very fabric of their enrollment funnel. There is a power of understanding student experiences, embracing segmentation, and addressing the emotional journey of college-bound individuals. 

Let's revolutionize college communication by infusing it with a genuine and empathetic touch, paving the way for higher education experiences that truly resonate with the next generation. 

Learn more with us about how to better engage your students. 

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