Element451 Sees 2X Increase in Higher-Ed Partners
by Erin Newton · Jul 21, 2021
Admissions departments see opportunity to fix broken enrollment process and tackle shortfall with AI-powered student engagement CRM technology.
Today we announced that our customer base has more than doubled in the last academic year as higher ed institutions strive to modernize their marketing approach and gain a competitive admissions advantage despite the shrinking pool of college applicants.
Colleges that have recently become Element451 customers see the value in elevating connectedness – reaching students where they are, when they want – and delivering meaningful content that goes beyond the use of a first name in an email or text to make students feel valued.
At our recent Intelligent Admissions Academy, higher-ed practitioners and industry experts shared their perspectives on the current and long-term challenges and opportunities in the student engagement lifecycle. IAA showcased how innovative admissions teams are leveraging AI to better understand student-behavior, and often seeing triple-digit percentage increases within a full recruitment cycle, without having to become or engage outside technology experts.
"Change is often met with initial resistance yet that was not the case at Southeast Missouri State University," said Lenell Hahn, Director of Admissions. "Our need for real-time, accessible data and intuitive reporting on the efficacy of our efforts to reach more students meant saying goodbye to a costly, disparate and outdated CRM system. With Element451 in its place, we scaled elegant and insightful marketing campaigns in just days – it was pure relief."
Partner schools that received recognition at the IAA 2021 for their admissions and enrollment innovation are Howard University, Florida State College at Jacksonville, Illif School of Theology and SEMO - Southeast Missouri State University.
"We are grateful to our innovative partner institutions and in awe of how hard they work. We're unified by a steadfast focus on quality engagement with students in meaningful ways," said CEO Ardis Kadiu.