Workshop: Record, Recruit, Repeat—Personalized Video Messaging
by Sirley Carballo · Jun 02, 2022
We use email and SMS because they're cheap. Effective at times but cost-effective. We can send thousands of either for next to nothing and in enough volume that they get a return.
And we're not saying to ditch email. What we are saying is that there are better ways. Like video. Personalized videos, to be more exact.
The team at Fisher College is using video email and messaging to engage today’s students more easily than ever, and we're bringing them to the Element451 Engage Summit to show you how it's done. Just one of dozens of sessions showcasing the best and the brightest in admissions and recruiting we'll be putting on July 26th and 27th in Raleigh, North Carolina.
Improving Yield and Fighting Melt With Personalized Video
Between declining enrollment numbers and challenges surrounding the Covid-19 pandemic, admissions teams have been tasked with finding creative ways to continue to engage with prospective students.
Rather than relying solely on traditional outreach like phone calls and emails, forward-thinking admissions teams are adapting to a new form of communication: video email and messaging.
Join us as we explore this innovation, exchange best practices, and share how Fisher College and other colleges and universities around the country are increasing yield and fighting melt with personalized videos.
Advantages of Personalized Video Messaging
When we talk about personalized videos, we mean a video meant to connect one-on-one with a student, usually coming from a counselor or someone the student is working with on their academic journey. They're quick and easy to make and the advantages are worth it:
- Email click-through rates tend to be higher with clickable videos vs links
- Videos engage students to respond to messages more effectively
- Even just knowing there's a video embedded can increase open rates; having the word “video” in a subject line boosts open rates by 19% and reduces unsubscribe instances by 26%.
Videos pique interest and allow students to engage with you and your school in a way that text and graphics can't convey. Plus, recording yourself adds a human element that can’t be replicated with even the best copy and photography.
The team from Fisher will explore how they've harnessed the power of video to make every interaction with students meaningful and more effective.
We're Really Just Giving It All Away for Free
The Element451 Engage Summit is happening July 26th and 27th in beautiful Raleigh, North Carolina, and we'd like you to join us for this session and many more. While flights and hotel rooms still need to be paid for, the Summit is 100% free. Our way of saying thank you for all that you do.
Join us in Raleigh to hear our team in person and learn from other experts, or tune in virtually. In-person spots are limited so grab yours now!