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Engage Summit: The First Student-Centered Higher Ed Conference

by Sirley Carballo · Apr 27, 2022

An annual conference for higher ed enrollment and engagement professionals. July 26 + 27, 2022. Virtual and in-person in Raleigh, North Carolina. Registration is free and open to all.

It's conference season once again, and we're excited to be hosting our very own Engage Summit!

Formerly known as the IA Academy, Engage Summit is coming up on July 26-27 and we can't wait to tackle this year's theme: Personalizing the Enrollment Journey.

Together, we'll be sharing best practices and innovative ideas for fostering student-centered experiences through the enrollment and admissions journey and beyond. And before you ask, yes, it's absolutely free to register and attend.

What You Can Expect When You Join Us in Raleigh

After two years of uncertainty, we're happy to be able to gather in person in our home base, Raleigh, North Carolina.

Our two days together will be jam-packed with sessions meant to spark creativity and enhance your skillset. Exclusive in-person labs and actionable workshops for those joining us in Raleigh will take learning one step further. Attendees will network with other higher ed professionals, participate in lab sessions relevant to specific roles or interests and even get some one-on-one time with an expert to take product skills up a notch.

We don't want anyone to miss out, so you can register for our virtual option if you're unable to attend in person.

One of my favorite aspects of the conference is learning about the future of enrollment and previewing new tools that will help me and my team engage with students better. I always leave excited and ready to share what I learn with my team so we can continue to build stronger relationships with students.

Breaking Through with Keynote Speaker Wanda Pogue

The cover of ADWEEK magazine featuring the leadership team at VaynerMedia including Wanda Pogue, Chief Strategy Officer and Engage Summit 2022 Keynote Speaker.

Our keynote speaker, Wanda Pogue, Chief Strategy Officer at VaynerMedia, will kick us off with a relevant conversation about the need for schools to market and engage prospects in the same way that brands do.

The most successful brands have embraced the back-and-forth relationship between their customers and their products. Consumers play an outsized role in shaping the ads, products, and content they interact with. And while we all know about influencers, it’s the collective engagement of everyday consumers that drives how companies (and schools) create winning experiences.

Pogue will showcase examples of consumer-led campaigns that wouldn’t have been possible without a strong analytics and personalization strategy and how you can apply that at your institution.

The Element team does such a great job of supporting it's client partners throughout the year, this event culminates in our ability to celebrate, recognize, and learn from each other's accomplishments. This annual event is a time to celebrate each other's accomplishments and learn from each other.

Why You Should Attend Engage Summit

Did we mention you get all this knowledge, networking and probably a cocktail or two, for free? But that's not the only reason you should attend Engage Summit 2022.

College recruiting has changed more in the past 12 months than the previous 12 years combined — and it isn’t slowing down.  Students live in a digital-first world where brands and entertainment appear custom-built for them. The level of personalization they experience doesn’t feel revolutionary. They expect it. 

Colleges are playing catchup. The institution-led admissions and enrollment process is broken. It’s time to let students pull the information they need, when they need it, on the channels they care about. It’s time for a student-centered approach.

Let's explore what it means to truly put students at the center of a personalized enrollment journey.

See you in Raleigh!

Wanda Pogue
Global Chief Strategy Officer

Engage Summit 2022

An annual conference for higher ed enrollment and engagement professionals. July 26 + 27, 2022. Virtual and in-person in Raleigh, North Carolina. Registration is free and open to all.

Register for Free

Want to Learn More About Session Topics and Workshop Opportunities?

Keep an eye out for more information right here on our blog. In the coming weeks, we'll be exploring some of the session topics and what you can expect to learn from our incredible presenters during labs, workshops and more.

Register for Free


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