Workshop: Create Connections Through Strategic Narratives
by Sirley Carballo · Jun 20, 2022
When is the last time a number got you excited?
When did knowing the ratio of anything send you into a tizzy?
That's because unless it's the winning lotto numbers or the inheritance from a long-lost relative you never knew (sorry, uncle Phil), we're not driven to desire or action by numbers.
Numbers are our rational brain. Helpful at times, but not how we get excited.
It’s profound, emotional connections that move us, get us going, and push our lizard brain.
And nowhere is this more true than when someone is making the most critical life decision.
In his Engage Summit session, Jay Barron from Elevate Demand will go deep into how we need to stop trying to message facts and figures (those pesky numbers) and instead start selling with trust and emotion.
Another great talk you do not want to miss out on at Engage Summit 2022.
Strategic Narratives a.k.a. The Story Isn’t About You
A trusted formula for most colleges and universities when it comes to messaging is to talk up facts and figures. Student to faculty ratio. Number of students. Amount of aid awarded. And so on.
But trusted doesn’t equal effective.
Students crave deeper, emotional connections. Particularly when making — what is for many — the most important decision of their lives to date.
We’ll look at examples from consumer products, schools, and yes, even software companies, to explore strategic narratives and how they can change your whole approach to recruiting.
More than a fancy way of saying “story,” a strategic narrative taps into students’ needs and wants. And creating one doesn’t require an expensive agency.
You’ll learn actionable principles that your marketing and admissions teams can use straight away.
When's The Last Time You Got Something For Free?
The Element451 Engage Summit is happening July 26th and 27th in beautiful Raleigh, North Carolina, and we'd like you to join us for this session and many more. While flights and hotel rooms still need to be paid for, the Summit is 100% free. Our way of saying thank you for all that you do.
Join us in Raleigh to hear our team in person and learn from other experts, or tune in virtually. In-person spots are limited so grab yours now!