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TACRAO 2023: CRM Software Just for Marketing? Think Again

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by Rita Winthrop · Updated Sep 13, 2024

Imagine a space filled with passionate and innovative higher ed professionals, all eager to connect and share ideas about admissions, registrar services, and student recruitment. That’s what you’ll find at the TACRAO conference. 

Not only did we have a booth where our AI experts shared actionable insights and takeaways, but our partners at Blinn College presented on how they have maximized their CRM (hint hint, it’s Element451!) for better student engagement.

CRM Software Just for Marketing? Think Again!

Blinn College's Recruiting and Registrars Offices shared the remarkable impact their AI-powered CRM has had on better engaging students. Assistant Registrar, Erin May and Registrar, Kristi Urban shared the impacts of changing their CRM, and how it the way they work, for the better.

Before integrating Element451, the team navigated through a maze of disjointed software solutions. These disconnected systems led to inefficiencies and impeded smooth communication with both other departments and students. Managing numerous solutions and vendors consumed a considerable amount of time!

After implementing Element 451, Blinn witnessed a 10% increase in enrollment and a 33% decrease in dropouts.

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Before Element451, we were very piece-meal. It was important to find somebody who could take over all of these items instead of having this piece here, this piece there. We needed something that could do everything within one software.
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Empowering Higher Ed Through Innovation

It was an incredible experience to witness our partners at Blinn College share their achievements. Their innovative strategies and remarkable outcomes serve as a beacon of inspiration for all attendees and beyond. 

At Booth #14, our team of AI Experts were on hand, demonstrating the potential of AI in revolutionizing higher education marketing. Engaging in conversations and providing in-depth insights, they showed the transformative impact that this technology can have on student recruitment and engagement.

Our commitment to the higher education community is a cornerstone of our mission. We are dedicated to providing the tools, knowledge, and support needed to drive progress and excellence in institutions of higher learning.

The Definitive Guide to AI in Higher Education

In case you missed it, we’ve recently released The Definitive Guide to AI in Higher Education, a comprehensive 40-page guide to help you gain a solid grasp of the various uses of AI ranging from predictive algorithms to generative models. These insights will empower you to enhance student outcomes, cut costs, and boost your competitive edge.

Ready to get started? Download the full guide today.


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Element451 is the only AI-first CRM and Student Engagement platform for higher education. Our friendly experts are here to help you explore how Element451 can improve outcomes for your school.

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